Stats on Women in Landing Pages

by jewin
9 replies
I'm curious, does anyone have (or seen) any stats on the effectiveness of using the image of a woman on a landing page?
#landing #pages #stats #women
  • Profile picture of the author Rich Struck
    All I know is what one of the richest people I've ever known told me: Never use a man's picture on a landing page. The guy is a gazillionaire so I'll take his word for it.
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    • Profile picture of the author FredJones
      Even for body-building?

      Originally Posted by Rich Struck View Post

      All I know is what one of the richest people I've ever known told me: Never use a man's picture on a landing page. The guy is a gazillionaire so I'll take his word for it.
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      • Profile picture of the author Rich Struck
        Originally Posted by FredJones View Post

        Even for body-building?
        No idea, the conversation took place years ago and it had nothing to do with bodybuilding, just sites in general. But really, who wants to look at some dork when you can look at a cute chick instead?
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      • Profile picture of the author jeskola
        Originally Posted by FredJones View Post

        Even for body-building?
        Yeah - show all the hot girls your going to get with that new body !


        Seriously though i found a really good report a few months ago about this exact topic. Was all to do with eye tracking also.

        Yep females (baby's were better) - if you have a product, make sure the person in the picture is looking in the product. Was the general jist of it.
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        Don't look to MAKE money - look to HELP people and you will make all the money you can ever want.

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      • Profile picture of the author windowblinds
        Originally Posted by FredJones View Post

        Even for body-building?
        You can show hot girls working out, believe me hot girl workout videos gets many hits in youtube
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  • Profile picture of the author GoogleWarrior
    Well... I would rather see a picture of a woman than anything else. (If it were something not attractive...maybe you woulld lose out on the "Marketing" aspect of it.
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  • Profile picture of the author paulie888
    I think the majority of marketers will agree that sex sells, and having beautiful women on websites is just an application of that principle. This is also why you pretty much only see female models and spokespersons at car shows - I've yet to see or attend any car shows where male models were beside the cars!

    Paul
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  • Profile picture of the author burnbebe
    I have always thought that using a man or a woman is dependent on the product and dependent on which of the two is more appropriate as a model. I didn't know about stats.
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