Are you thinking like your prospect?
In the UK, the business guru on The Apprentice is Lord Alan Sugar.
This week he has been lambasted by certain people for promoting his latest book on Twitter as if it's some sort of heinous crime.
Yet here, we talk about Twitter marketing as if it's perfectly normal and OK to do it.
So who's right? No-one probably.
It just made me think about the different perspectives that people have of exactly the same thing.
Another one is double opt-in / subscription confirmation. We talk about it here as if everyone knows what it is and understands why they need to do it. Yet ask the average man or woman on the street about it and they won't have a clue what you're talking about. They may even think it's some kind of phishing scam - you just don't know.
It's important to mentally step into the shoes of your prospects - it's almost certain they're not thinking the way you hope they are.
Cheers,
Neil
This week he has been lambasted by certain people for promoting his latest book on Twitter as if it's some sort of heinous crime.
Yet here, we talk about Twitter marketing as if it's perfectly normal and OK to do it.
So who's right? No-one probably.
It just made me think about the different perspectives that people have of exactly the same thing.
Another one is double opt-in / subscription confirmation. We talk about it here as if everyone knows what it is and understands why they need to do it. Yet ask the average man or woman on the street about it and they won't have a clue what you're talking about. They may even think it's some kind of phishing scam - you just don't know.
It's important to mentally step into the shoes of your prospects - it's almost certain they're not thinking the way you hope they are.
Cheers,
Neil
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