1. Someone has a bunch of KW that you know will not draw traffic for him given his product and his niche. Actually, on digging a little, I found out that it was based on guess work - what he thinks people search for. I tried to convince him that a more scientific approach would work better, but no, please use the KW's as is. I went ahead and did as asked, but I put in the real, necessary KW in for him anyway. Oh, and I had to give tutorials on eZine basics as well.
2. I write information articles that should be sitting in eZine and they are plugged into a website. They could be drawing traffic, but because the site is on page zillion of Google, well, there goes. I ask whats up with that, give an hours free tutorial on chat, but they still dont get it.
3. Someone, a newbee comes to me, an article writer and they know NOTHING about what they should do with an article once its written. Even the term resource box needs explaining.
Well, I still do work for them, but isn't it only fair that people try and get past basics first before they get into the business? I'm tempted to start charging for tutorials!