1 change - $12 million in profits
For those of you who aren't testing your stuff.... here's $12 million dollars worth of reasons to test:
"Online travel firm Expedia has found that data analytics can deliver a multi-million dollar kick to a company's bottom line...
The answer, it turns out, was quite simple: "We had an optional field on the site under 'Name', which was 'Company'," Megibow said. "It confused some customers who filled out the 'Company' field with their bank name." After putting in their bank name, these customers then went on to enter the address of their bank, rather than their home address, in the address field.
"When it came to address verification to process the credit card, it failed because it was not the address of credit card holder," Megibow said.
"After we realised that we just went onto the site and deleted that field - overnight there was a step function [change], resulting in $12m of profit a year, simply by deleting a field."
Need I say more?
Test your F'n stuff!
Founder of JVZoo. All around good guy :)
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âJudge your success by what you had to give up in order to get it.â
― Dalai Lama XIV
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"As a man thinks in his heart so is he-Proverbs 23:7"
âJudge your success by what you had to give up in order to get it.â
― Dalai Lama XIV