New website... not sure how to monetize it. What would you do?

48 replies
Hello, everyone.

I've created a new website, and I'm not sure how to monetize it. I've been visiting the Warrior Forum for a long time (though I didn't join until today), and I know that some of the warriors here could provide some great advice. So that's the reason for this post.

My site is becoming very popular because the product is in high demand; you really can't find it anywhere. For this reason, I believe there is some real potential for the site. But I haven't decided on a means of monetization.

I'm trying to decide between the following:

CPA?
CPM?
Paid Subscription?
Free Subscription to build a list?
Affiliate Links?
Sell Ad Space?

The website is: www.article-generator.com

Let me know what you think.

Thanks!

-Tim
#monetize #website
  • Profile picture of the author JennSpencerIM
    Originally Posted by culpetm View Post

    My site is becoming very popular because the product is in high demand; you really can't find it anywhere. For this reason, I believe there is some real potential for the site. But I haven't decided on a means of monetization.
    So what are they doing when they get there? Obviously not buying the product from you or else you would have it monetized. I would test out a few options but in the future don't build a site and forget about the most important part! IMO, the whole site should be built around what you are monetizing!
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  • Profile picture of the author culpetm
    Hi, Jenn.
    Thanks for the comment. I'll see if I can answer your question.

    My website is kind of like an article directory full of PLR articles; but there's a huge difference. Every article is completely unique. Visitors browse the different niche specific categories on the site; then they pick an article. Every time an article is loaded on the website, a new completely unique version is created.

    My visitors are article marketers, bloggers, and website publishers who are looking for unique content to publish for themselves. They find an article they like, then they refresh the web page a few times to get a version of the article they want. Then, they copy the article for their own use (with my permission). Whenever they close their browser, that version of the article disappears forever. So, when my customer publishes the article, it's the only one in existence.

    My visitors keep returning because the articles are very well-written and very well researched.

    So, I'm curious, how would you monetize that?

    BTW, I had a quick look at the site in your signature. Very nice layout! How do you monetize your site. I'm guessing that people opt in to get your free video lesson. Do you have a nice set of follow up emails on autopilot?

    Thanks!

    -Tim
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  • Profile picture of the author Daryl Lim
    [DELETED]
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    • Profile picture of the author Tina Golden
      This smells like a setup job but on the off chance I'm wrong, here is my answer:

      Good god, man! Make it a membership site and charge a fee for unlimited access. If the articles actually are any good and remain unique, you're sitting on a gold mine.

      Tina
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      • Profile picture of the author Coby
        Originally Posted by TMG Enterprises View Post

        This smells like a setup job but on the off chance I'm wrong, here is my answer:

        Good god, man! Make it a membership site and charge a fee for unlimited access. If the articles actually are any good and remain unique, you're sitting on a gold mine.

        Tina
        Hit the nail on the head! Exactly what I was going to say. Simply charge for it! At the very very least you should be requiring them to register so you can capture their email? You are doing that? right? or are the visitors you talk about 'potential visitors'?

        Also, the first thing that came to mind when you said article directory was adsense, but that should be a given? If you need help with your site its cool. If you want to promote your site (maybe offer a membership special) check out the WSO section and the Classifieds Section as well.

        Good Luck
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        • Profile picture of the author culpetm
          Originally Posted by Coby View Post

          Hit the nail on the head! Exactly what I was going to say. Simply charge for it! At the very very least you should be requiring them to register so you can capture their email? You are doing that? right? or are the visitors you talk about 'potential visitors'?

          Also, the first thing that came to mind when you said article directory was adsense, but that should be a given? If you need help with your site its cool. If you want to promote your site (maybe offer a membership special) check out the WSO section and the Classifieds Section as well.

          Good Luck
          Coby,

          I've thought about adsense, but right now, it's pretty clear that 95% of my visitors are marketers, so adsense, which would be based on the context of the articles, probably wouldn't get many clicks.

          Also, I've thought about CPA. I'm advertising a couple of IM products on the website, and they've made a little money, in the end, but I think you and Tina are right: I should just charge for the service.

          Regarding email addresses, right now I am collecting those. But I haven't figured out exactly what to do with them yet. All I'm doing right now is sending out a weekly email to let all subscribers know what niches have new articles. This is pretty effective in bringing my subscribers back to my website. But I'm not really trying to sell them anything, unless they click on a CPA ad.

          Good idea on the WSO and classifieds section. I'll head over there today and post an ad.

          Thanks!

          -Tim
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      • Profile picture of the author culpetm
        Originally Posted by TMG Enterprises View Post

        This smells like a setup job but on the off chance I'm wrong, here is my answer:

        Good god, man! Make it a membership site and charge a fee for unlimited access. If the articles actually are any good and remain unique, you're sitting on a gold mine.

        Tina
        Tina,
        You're right. A membership site is probably best. I think that's what I'm going to do.

        Thanks so much!
        -Tim
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      • Profile picture of the author fated82
        Originally Posted by TMG Enterprises View Post

        This smells like a setup job but on the off chance I'm wrong, here is my answer:

        Good god, man! Make it a membership site and charge a fee for unlimited access. If the articles actually are any good and remain unique, you're sitting on a gold mine.

        Tina
        I agree with Tina,

        Run a membership site but with a twist. Have a free package (Access up to 50 articles at any one time) and a paid package (access to unlimited articles)

        Add additional services or clickbank products as upsell.

        Tell your visitors that you will close the membership once you got 100 members and raise the price thereafter...This should get alot of people joining.
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      • Profile picture of the author celente
        Originally Posted by TMG Enterprises View Post

        This smells like a setup job but on the off chance I'm wrong, here is my answer:


        Tina
        you might be right here. Grrrr
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  • Profile picture of the author Ross Petal
    I would go for a combination of adsense, clickbank, Amazon and CPA. Monitor your stats and see which income streams are worjking for you and adjust accordingly.
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  • Profile picture of the author deus ex
    I'd monetize it with a monthly fee or with ads, cpa and with adsense...adsense doesn't give you much unless if you made your site into an adsense generator site just for you
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  • Profile picture of the author the_knight
    membership site with several affiliate related products from clickbank
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  • Profile picture of the author attorneydavid
    I'd divide it into categories and charge a membership for each. It's a lot hard to find quality law related plr rather than say fitness
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  • Profile picture of the author jazbo
    Charge for access. Sell packages allowing them to spin and download 10/20/50 articles a month for different membership fee levels, like gold, silver bronze and pay-on demand option as well.
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    • Profile picture of the author culpetm
      Originally Posted by jazbo View Post

      Charge for access. Sell packages allowing them to spin and download 10/20/50 articles a month for different membership fee levels, like gold, silver bronze and pay-on demand option as well.
      Hmm. I like that idea. Thanks!
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      • Profile picture of the author shinsawa
        Originally Posted by culpetm View Post

        Hmm. I like that idea. Thanks!
        This is just my opinion, but i don't think monthly subscription is a good idea, cause it might decrease the number of your visitors. The reason why they keep going back to your site because you give something valuable for free. If you charge monthly subscription, there are lots of that kind of sites out there. For example contentfx, and many more. I think selling clickbank product is the best option, cause there are thousand of IM products at clickbank with really2 high commission.
        But, that is just my opinion.
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  • Profile picture of the author culpetm
    These are some great recommendations everyone. Thanks!

    Does anyone have a recommendation for a wordpress plugin that can manage paid subscriptions?
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    • Profile picture of the author Ashley Gable
      Originally Posted by culpetm View Post

      These are some great recommendations everyone. Thanks!

      Does anyone have a recommendation for a wordpress plugin that can manage paid subscriptions?
      I use DigitalAccessPass, it is a membership package, that not only does wordpress but html sites as well.

      But in this case I dont think it is the best option. It is $150 (last time I checked) but the reason I got it, and I think most do is because it can drip feed content, built in autoresponder and a whole bunch more.

      All you need is a password protected area, if I am correct in what you are thinking of doing now.

      The only thing DAP has that might be good for you is the "levels" ie Gold has access to certain parts or in your case allotted amounts of article generations, silver has less, bronze has even less etc.

      But I am sure there is a cheaper and better option for what you want. But if you want features, features and more features... go with dap
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  • Profile picture of the author aldovacano
    My First Advice is that you could use all of them , the thing is giving good content and sometimes when you want to make money you first thing how to monetize it and then start writing about but with all this type of monetization cpa, affiliate bla bla bla, every content you made for sure could be monetized.

    If you are starting a new site first make your visitors feel like you are giving good content so they can trust in you and for sure the money will come very easy.
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  • Profile picture of the author culpetm
    Does anyone have a recommendation for a wordpress plugin that can manage paid subscriptions?

    Paid or free?

    Thanks.
    -Tim
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    • Profile picture of the author espresso
      hey that sounds like an excellent site
      could you PM me the link
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      • Profile picture of the author culpetm
        Hey, espresso.

        I'll be happy to send the link, but I haven't been around long enough to send a PM. You'll have to PM me first, so I can reply with the URL. The service is currently free until I figure out how to monetize it. I'm leaning heavily towards setting up a subscription service based on all the advice from other warriors in this thread, but I haven't decided yet. Also, I have to figure out how I'm going to market the site. I'm thinking I should do a WSO, or maybe I'll purchase a plug on someone's list. I don't know.

        I'd love to hear your thoughts about a subscription service after you view the website. Do you think it's viable? Also, if you have any ideas for marketing the site, let me know.

        Cheers
        -Tim
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  • Profile picture of the author Silent Warrior
    I agree with TMG, this does kinda seem like a set up, but...

    This seems like a really great idea. With proper marketing you would be able to build a huge following. So many people are looking for unique content. You could offer a free article per day and then offer upgrade memberships for more articles. Of, course you will be creating a huge list that you should have no problems making money with.

    And also, we're all here to help each other and to make money so I think you should go ahead and share your URL. That way you can get some honest input. Even if you're just beta testing or plugging, doesn't matter to me.

    Personally, I'm really curious.
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  • Profile picture of the author carlo_sim
    Hi,

    I agree with the above poster and setup a membership site then you can grab their list then send them affiliate products every now and then =)

    Gian Sim
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  • Profile picture of the author culpetm
    Originally Posted by Silent Warrior View Post

    I agree with TMG, this does kinda seem like a set up, but...
    Silent Warrior (and TMG),
    I completely understand the skepticism... so, thanks for giving your thoughts anyway. I think my best advice is coming from those who are most skeptical! I'm guessing you guys have seen a lot of scams in the forum...

    Originally Posted by Silent Warrior View Post

    This seems like a really great idea. With proper marketing you would be able to build a huge following. So many people are looking for unique content. You could offer a free article per day and then offer upgrade memberships for more articles. Of, course you will be creating a huge list that you should have no problems making money with.
    A free article per day... with an upgrade available... I like it. I'll need to explore that idea. Thanks.

    Originally Posted by Silent Warrior View Post

    And also, we're all here to help each other and to make money so I think you should go ahead and share your URL. That way you can get some honest input. Even if you're just beta testing or plugging, doesn't matter to me.

    Personally, I'm really curious.
    Awesome! I think enough warriors have told me it's ok to post the url. So I'll go ahead and do it. I've put the site is in my signature block.

    For everyone in the thread,
    I'm very grateful for the input. It seems that most agree that some sort of subscription would be best, so I think that's what I'm going to do. Right now, if you look at the site, you'll see that I have a couple of affiliate IM products advertised, but I haven't set up a subscription service yet. Also, I do have an optin option set up. So, I'm collecting email addresses as per the advice of many of you warriors. Though, I'm not requiring emails for access just yet.

    Anyway, for everyone in the thread, please let me know what you think after actually viewing the website. Do you agree that a subscription is the best way to go? Should I go with the paid subscription, thereby losing traffic? Or should I just use an optin to build a list and promote IM products to the list?

    Also, what are your thoughts for marketing this new service? How should I go about that? A WSO seems like a good idea if I monetize with a paid subscription. But, let's say I stick with a free service in order to build a list. What would be the best way to promote a free service?

    Thanks!

    -Tim
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    • Profile picture of the author culpetm
      Hey, espresso. I got your PM, but I haven't replied because apparently I can't send a PM until I've made 50 posts. You wrote asking for the link to the website, so I'll provide it here. It's in my signature block, below.

      And, to everyone else who has sent me a PM, thanks so much for all the feedback. You've sent some really useful ideas for monetizing the website. Also, I appreciate all the great things you've said about the site. I had no idea it would be such a hit. I guess IMers and publishers really do need this type of service.

      You all have convinced me to eventually move to a subscription service, but I think I'll keep the service free for now while I figure out a marketing plan. Which brings me to my next question...

      How should I market this website? A WSO maybe? Any tips for that? How about other ideas?

      Thanks!
      -Tim
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  • Profile picture of the author ymanrulz
    Hey Culpetm, Checked out your site. Looks pretty good. However, I generated a couple of articles and they had grammatical and spelling errors...fyi...I'm a bit of a newbie myself but for what it's worth, I'd have a subscription as well...plus, I tried to look at multiple articles and after 3 the page didn't load back again to view any additional info...hope it works for you!
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  • Profile picture of the author ymanrulz
    After further review, it's a pretty decent site. Needs more content and I ran into various functionality issues while navigating etc...still, best of luck to you!
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  • Profile picture of the author ymanrulz
    Hey culpetm, I hate to be pain, but after reading through some articles your site generated, they are very poorly written and in some cases, just don't make much sense. I like your concept, but if the articles aren't usuable upon generation, then they are basically without any real value...I'm very good at writing and proofreading and perhaps I can help. But, you have to clean up these issues to make this site of any value regardless of how you decide to resolve these problems...IMHO
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    • Profile picture of the author culpetm
      @ymanrulz

      Yeah, there are still a few minor issues with the site. I'm not going to go to a subscription service until I can work out all the bugs.

      So, for now it remains a free site.

      Thanks!
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  • Profile picture of the author ymanrulz
    Wish you the best and I'll be checking back from time to time to see the progress...
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  • Profile picture of the author jimn10
    Originally Posted by culpetm View Post

    I'd like to know how you would monetize this site.
    Tim,

    You have gotten some sound advice in this thread so I will take a shot at it too, I would advise that you have the answer to this question for your next website before your build it.
    Signature

    Jim Nech

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    • Profile picture of the author wordofmouthmagic
      Seems like with the feedback on here there are 2 steps...

      1. Get opt-ins ASAP! Tell visitors you will be making it paid service, and will offer a launch deal to those who have signed up early.

      2. Don't worry about getting the word out there just yet. Do an internal launch to your own list of opt-ins from 1, and then from that you will have great JV partners from this forum if you can actually deliver.

      Word of mouth will build it for you - especially if you have affiliate commissions too
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  • Profile picture of the author culpetm
    Originally Posted by wordofmouthmagic View Post

    Seems like with the feedback on here there are 2 steps...

    1. Get opt-ins ASAP! Tell visitors you will be making it paid service, and will offer a launch deal to those who have signed up early.

    2. Don't worry about getting the word out there just yet. Do an internal launch to your own list of opt-ins from 1, and then from that you will have great JV partners from this forum if you can actually deliver.

    Word of mouth will build it for you - especially if you have affiliate commissions too
    Martin,
    That's some seriously good advice. Thanks!

    When should I offer the internal launch to my subscribers? I'm getting a good number of opt-ins each day, and I'm wondering how big the list needs to be before I do the internal launch.

    -Tim
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    • Profile picture of the author wordofmouthmagic
      Originally Posted by culpetm View Post

      Martin,
      That's some seriously good advice. Thanks!

      When should I offer the internal launch to my subscribers? I'm getting a good number of opt-ins each day, and I'm wondering how big the list needs to be before I do the internal launch.

      -Tim
      My pleasure Tim.

      It's not the list size that counts so much. It's more when you have a killer offer, because I understand you are still getting feedback and developing the membership model.

      You can do your internal launch when you have enough value that people will eagerly pay you AND recommend their friends.

      Do you have testimonials? Do you have a few 'names' on your list who can recommend you / endorse you?

      If you are really serious and have some cash behind you, it might be worth doing a full on product launch with a launch manager (sure you can find some on WF.)

      Otherwise a tool like this might be all you need:
      Product Launch Wordpress Theme | Cheap Internet Marketing Tools
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  • Profile picture of the author LauraJames
    Great ideas above from fellow Warrior Forum members. I agree about the importance of charging a fee. You have a good concept. Best wishes to you.
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  • Profile picture of the author culpetm
    Testimonials... Endorsements... I have a few, but I haven't published them, yet. I'll start putting them together.

    Thanks again, Martin.

    -Tim
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  • Profile picture of the author culpetm
    Do you guys think the website (the one in my signature block) is ready for a paid subscription? I mean, is the product good enough? Or should I hold off on the paid subscription and keep the site free for now while I add more content? Maybe I should just continue to add content for now and build my list through the opt-in... then at some point in the future, start the paid membership.

    Take a look and let me know what you think.

    Thanks!

    -Tim
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    • Profile picture of the author wordofmouthmagic
      Originally Posted by culpetm View Post

      Do you guys think the website (the one in my signature block) is ready for a paid subscription? I mean, is the product good enough? Or should I hold off on the paid subscription and keep the site free for now while I add more content? Maybe I should just continue to add content for now and build my list through the opt-in... then at some point in the future, start the paid membership.

      Take a look and let me know what you think.

      Thanks!

      -Tim
      I agree with PeteNY - your signature block for example is hazardous to your wealth:
      The Free Article Generator: Free, niche specific (and completely unique) articles for your website, mini-site, or blog. New articles every week.

      Decide what you want to be in the long-run - free or not - and go for it.

      THE Article Generator: Niche specific (and completely unique) articles for your website, mini-site, or blog. New articles every week. FREE while in pre-launch.
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  • Profile picture of the author wpsolution
    Originally Posted by culpetm View Post

    Hello, everyone.

    I've created a new website, and I'm not sure how to monetize it. I've been visiting the Warrior Forum for a long time (though I didn't join until today), and I know that some of the warriors here could provide some great advice. So that's the reason for this post.

    My site is becoming very popular because the product is in high demand; you really can't find it anywhere. For this reason, I believe there is some real potential for the site. But I haven't decided on a means of monetization.

    I'm trying to decide between the following:

    CPA?
    CPM?
    Paid Subscription?
    Free Subscription to build a list?
    Affiliate Links?
    Sell Ad Space?

    -Tim
    Your site seems to sell something. Lots of visitors as what you had mention. So i guess better if you can have something like Paid Subscription and Affiliate Links to earn more additional income. Best of my experience, most of my clients added affiliate links for their sites to earn big commissions. Maybe you can also try that one out.
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  • Profile picture of the author culpetm
    Yep. I do have a handful of affiliate links on the site. The links are to some pretty good products, so I'll likely keep those when I transition to a paid subscription.

    The big question on my mind is: Is the website good enough for a paid subscription? I'm getting lots of visitors right now, but that may be because the site is free. I'm concerned that my web traffic will drop significantly if I switch to a paid service prematurely. And right now my opt in list is really growing. So, I think I may keep the site free for now... unless I get strong feedback suggesting I go ahead and move to a subscription service. I'm interested to see what the feedback is over the next few weeks as folks look at the site and leave their input on this thread.
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    • Profile picture of the author PeteNY
      I'd say decide now what you want to do with with your site first, free or paid. If it's free, how are you going to monotize it NOW? Have a clear goal in mind for the site and put your time and energy in whichever direction you choose.

      I think it will be hard to ween free members over to a paid model later. And, you'll have wasted your time and money building a list of free-be seekers. Get them in with a free level, then give them a good reason to upgrade quickly.
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  • Profile picture of the author culpetm
    Raise the price after 100 members... I like that idea. It creates a sense of urgency.

    Thanks!

    -Tim
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  • Profile picture of the author culpetm
    Martin,
    Great advice.

    Note my new signature!

    Thanks!

    -Tim
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  • Profile picture of the author culpetm
    @AshleyAA
    Thanks for the tip on DAP. Definitely something I'll consider for the future. But you're right. Probably all I need is a password protected area with some sort of PayPal recurring membership.

    So, here's the next question for the readers of this thread: How much should I charge for access to my website? The site is free right now, so please take a look and let me know what you think subscribers would be willing to pay.

    Do you think the product is worth $10 a month? $30 a month? Maybe it's only worth $1 a month? I have no idea. Maybe the quality is not quite where it should be, and I should keep the website free for now while I improve it.

    Please, let me know what you think.

    Thanks!

    -Tim
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    • Profile picture of the author fated82
      Originally Posted by culpetm View Post

      @AshleyAA
      Thanks for the tip on DAP. Definitely something I'll consider for the future. But you're right. Probably all I need is a password protected area with some sort of PayPal recurring membership.

      So, here's the next question for the readers of this thread: How much should I charge for access to my website? The site is free right now, so please take a look and let me know what you think subscribers would be willing to pay.

      Do you think the product is worth $10 a month? $30 a month? Maybe it's only worth $1 a month? I have no idea. Maybe the quality is not quite where it should be, and I should keep the website free for now while I improve it.

      Please, let me know what you think.

      Thanks!

      -Tim
      There is no right or wrong answer for this question. You have to test the market. Put up $9.99 a month and see the response. If there is a flood of people comiing in at that price, you have underprice your product.

      Keep raising till you feel that the response rate is 'just nice', any higher and you wont sell anything... That's the price point you are looking for.
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  • Profile picture of the author culpetm
    @fated82

    Sounds like a good plan. Thanks!

    -Tim
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  • Profile picture of the author celente
    ok I will chime in again. I think I am with the person that said you need a password protect page. Make it a membership site somehow. I think you design needs to be fixed up a bit. I am using firefox and it is not showing properly....unless I am not doing something right...dunno.
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