how do I find out if my niche is profitable or not?

18 replies
Hey guys.

I'm reading a little bit about product creation, but since there's lots of information available online, I don't know what niche I could get into, in order to create products and be sure that they will sell.

I already know about where to get niche ideas, even traffic. But how do I know if it's a profitable market or not?

Thanks =)
#find #niche #profitable
  • Profile picture of the author secrets2010
    Originally Posted by FalconPunch View Post

    Hey guys.

    I'm reading a little bit about product creation, but since there's lots of information available online, I don't know what niche I could get into, in order to create products and be sure that they will sell.

    I already know about where to get niche ideas, even traffic. But how do I know if it's a profitable market or not?

    Thanks =)
    Are potential customers willing to spend money?

    My opinion is all niches are profitable if you know how to get traffic..

    maybe they wont buy..but you still can make money...for example with adsense...
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    • Profile picture of the author Abraham L
      Originally Posted by secrets2010 View Post

      Are potential customers willing to spend money?

      golf is a great niche for example...
      How do I know if the niche is willing to spend money? =)
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by secrets2010 View Post

      My opinion is all niches are profitable if you know how to get traffic..
      I don't agree with this at all.

      I think there are many niches with large quantities of traffic comparatively readily available, which are notoriously unprofitable because of their tendency to be "browsing niches" rather than "buying niches"; and that that can even be why large quantities of traffic are sometimes comparatively readily available.

      I think that one way to try to tell is by looking at and analysing the relative frequencies of the AdWords ads in the niche. If large numbers of people are consistently spending money on PPC advertising, then it's a pretty reliable indication that the niche is at least potentially profitable.

      I've found this useful, myself - both (as part of other research) in identifying some good niches to get into, and in avoiding one or two which I've later seen people commenting here seem to be terribly difficult.

      Originally Posted by FalconPunch View Post

      How do I know that they will be willing to spend money on my products since there's lots of free information available online?
      Indeed. This is the key question. Looking at the PPC advertising and judging what people are consistently spending on it is one quite useful answer, I think.
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      • Profile picture of the author NicoleBeckett
        Originally Posted by Alexa Smith View Post

        I think there are many niches with large quantities of traffic comparatively readily available, which are notoriously unprofitable because of their tendency to be "browsing niches" rather than "buying niches"; and that that can even be why large quantities of traffic are sometimes comparatively readily available.
        Absolutely! There are plenty of topics where people may simply be looking for information, instead of looking to buy something.

        There are two things I would suggest to see if the niche you're interested in is a "buying" one. Start by doing what Alexa suggested, and see how many Adwords ads there are in searches of your target keywords. People aren't going to spend a ton of money on Adwords if they're not making money from the keywords. If you Google something related to your niche and see a ton of ads, that's a good sign.

        Also, you can use Microsoft's Commercial Intention tool. It will tell you how many people bought something after searching for a specific keyword. For example, if a keyword has a commercial intent of 67%, it means that 67% of the people who search for that term go onto buy something. If something has a non-commercial intent, I would stay away from it.
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  • Profile picture of the author HelenS
    Look at what people are trying to find answers to and see what they are talking about...

    people are probably not searching 'how to make my dog naughty' they will be looking for something like 'how do I stop my dog barking'.

    You need to use adwords and yahoo answers etc to find that out.
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    • Profile picture of the author Abraham L
      Originally Posted by HelenS View Post

      Look at what people are trying to find answers to and see what they are talking about...

      people are probably not searching 'how to make my dog naughty' they will be looking for something like 'how do I stop my dog barking'.

      You need to use adwords and yahoo answers etc to find that out.
      Again, for me this is just people looking for answers. How do I know that they will be willing to spend money on my products since there's lots of free information available online?
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      • Profile picture of the author Jason Moffatt
        Just spend $500 in PPC and promote a few affiliate offers. You'll have a great idea whether or not people are buyers in the niche and you won't waste a bunch of time creating a product no one wants.

        Some people will think $500 is too much too test a market.

        Others realize that $500 is chump change that could save you months of time that equates to way more than $500.
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        • Profile picture of the author excuzemee
          Originally Posted by Jason Moffatt View Post

          Just spend $500 in PPC and promote a few affiliate offers. You'll have a great idea whether or not people are buyers in the niche and you won't waste a bunch of time creating a product no one wants.

          Some people will think $500 is too much too test a market.

          Others realize that $500 is chump change that could save you months of time that equates to way more than $500.

          or you could do this.



          pay or do it for free... your choice.
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          • Profile picture of the author Pradeep Bhagwat
            I think solution to burning problems is the most sellable thing in this world. So, You have to search what is the burning problem now days and after that you can create a product giving them solutions. As you said you have stated that you know where to find all these burning problems and all these things, it is easy for you to create a good profitable product.

            - Pradeep
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      • Profile picture of the author excuzemee
        Originally Posted by FalconPunch View Post

        Again, for me this is just people looking for answers. How do I know that they will be willing to spend money on my products since there's lots of free information available online?

        One thing you could do is view the top websites in your exact keyword (use"" when you plug it in to google) and see if there are any ads on them. if there are PPC ads on the sides of the pages then it's most likely that people are spending money in and around those keywords.

        Another thing you could is this:

        keyword ranking trick.

        1. get your narrowed down keyword list. really narrowed. make sure you have done your comparisons, search per month etc and it meets ALL of your criteria.

        2. go to adwords.google.com

        3. create a PPC campaign with all your keywords (that's right bite the bullet). Make sure to wrap them in the [square brackets] to get exact matches.

        4. set your bid PPC bid price REALLY HIGH, and then write a completely IRRELEVANT ad. Let's say your keywords are about dietary supplements, just write an ad for car tire retreading or something like that. The important thing here is that you DON'T want anyone clicking on the ad (you are not after clicks... you are after info). Then just point it to any random landing page you have at your disposal.

        5. check it 24 hours later and see how many impressions you have beside each keyword in your adwords account.

        6. Target the one that got searched for the most, and build on that keyword.

        Very few people use this and I should probably charge you a thousand dollars for putting it in here.

        The free adwords tool and the free keyword tool are guesstimates from google. However they don't mess around with their advertisers. This gives a more accurate reading and less math to find proper (profitable) keywords. It's a lot to set up, and a little frightening but well worth finding your answer.

        What if people click on it? Will you have to pay? YES, but remember: YOU HAVE THE WRONG AD GOING FOR THE KEYWORDS. People have a hard enough time getting people to click on their ads when they're relevent... so if you do get a few clicks...

        Think about this: if you aren't going to spend money on those keywords, who is?

        haha!

        If you are already running an adwords advertiser account do this in a separate account a the low CTR will negatively affect your history.

        shazam!
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        • Profile picture of the author A Bary
          Originally Posted by excuzemee View Post

          4. set your bid PPC bid price REALLY HIGH, and then write a completely IRRELEVANT ad. Let's say your keywords are about dietary supplements, just write an ad for car tire retreading or something like that. The important thing here is that you DON'T want anyone clicking on the ad (you are not after clicks... you are after info). Then just point it to any random landing page you have at your disposal.

          5. check it 24 hours later and see how many impressions you have beside each keyword in your adwords account.

          6. Target the one that got searched for the most, and build on that keyword.

          Very few people use this and I should probably charge you a thousand dollars for putting it in here.

          The free adwords tool and the free keyword tool are guesstimates from google. However they don't mess around with their advertisers. This gives a more accurate reading and less math to find proper (profitable) keywords. It's a lot to set up, and a little frightening but well worth finding your answer.

          What if people click on it? Will you have to pay? YES, but remember: YOU HAVE THE WRONG AD GOING FOR THE KEYWORDS. People have a hard enough time getting people to click on their ads when they're relevent... so if you do get a few clicks...

          Think about this: if you aren't going to spend money on those keywords, who is?

          haha!

          If you are already running an adwords advertiser account do this in a separate account a the low CTR will negatively affect your history.

          shazam!

          This is just disastrous!

          When copying other people ideas, at least try to copy them correctly!!!!!

          Who told you Adwords testing is done through writing irrelevant ads?

          There's a difference between writing a lame ad that doesn't get clicks, and writing a totally irrelevant ad.

          Doing this will get your ads rejected, doing this enough will get you totally banned by Google from using adwords...


          THIS IS THE BIGGEST NO NO IN ADWORDS...

          Please don't do this..

          A. Bary
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          • Profile picture of the author excuzemee
            Originally Posted by goldmind123 View Post

            This is just disastrous!

            When copying other people ideas, at least try to copy them correctly!!!!!

            Who told you Adwords testing is done through writing irrelevant ads?

            There's a difference between writing a lame ad that doesn't get clicks, and writing a totally irrelevant ad.

            Doing this will get your ads rejected, doing this enough will get you totally banned by Google from using adwords...


            THIS IS THE BIGGEST NO NO IN ADWORDS...

            Please don't do this..

            A. Bary
            Thank you A. Bary for your insightful, and most helpful response.

            To be honest I copied it as close as possible from the email I received, I'm not sure if that is correct in your book or not. However I must declare that I didn't copy it verbatim. I changed the part where the keywords were about timberland shoes, and writing the counter Ad about polka-dot ice cream... busted!

            The funny thing was, I saw the polka dot ice cream ad once and Laughed my but off because I knew who was doing it and why... it was good to see it in action. Someone was using this keyword thingy to check out MLM keywords.

            I did this a few times over the past year and no truly negative effects from it. So no, I have not been banned. I could see that happening by abusing this. In this department you are most likely VERY CORRECT. But I'm not big on rules, or being banned by google.

            Some of the ads may get rejected, but hasn't happened to me yet. You will be the first I will notify though when it doesn't work. I have enough posts now to PM people.

            I appreciate your comment. it was very well thought out and thorough.

            E.
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        • Profile picture of the author Defunct
          Originally Posted by excuzemee View Post

          One thing you could do is view the top websites in your exact keyword (use"" when you plug it in to google) and see if there are any ads on them. if there are PPC ads on the sides of the pages then it's most likely that people are spending money in and around those keywords.

          Another thing you could is this:

          keyword ranking trick.

          1. get your narrowed down keyword list. really narrowed. make sure you have done your comparisons, search per month etc and it meets ALL of your criteria.

          2. go to adwords.google.com

          3. create a PPC campaign with all your keywords (that's right bite the bullet). Make sure to wrap them in the [square brackets] to get exact matches.

          4. set your bid PPC bid price REALLY HIGH, and then write a completely IRRELEVANT ad. Let's say your keywords are about dietary supplements, just write an ad for car tire retreading or something like that. The important thing here is that you DON'T want anyone clicking on the ad (you are not after clicks... you are after info). Then just point it to any random landing page you have at your disposal.

          5. check it 24 hours later and see how many impressions you have beside each keyword in your adwords account.

          6. Target the one that got searched for the most, and build on that keyword.

          Very few people use this and I should probably charge you a thousand dollars for putting it in here.

          The free adwords tool and the free keyword tool are guesstimates from google. However they don't mess around with their advertisers. This gives a more accurate reading and less math to find proper (profitable) keywords. It's a lot to set up, and a little frightening but well worth finding your answer.

          What if people click on it? Will you have to pay? YES, but remember: YOU HAVE THE WRONG AD GOING FOR THE KEYWORDS. People have a hard enough time getting people to click on their ads when they're relevent... so if you do get a few clicks...

          Think about this: if you aren't going to spend money on those keywords, who is?

          haha!

          If you are already running an adwords advertiser account do this in a separate account a the low CTR will negatively affect your history.

          shazam!
          This just shows possible traffic and not if something is profitable or possible price points in a niche.
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  • Profile picture of the author NeilC
    Just about any market can be profitable but you will really need to narrow it down to a particular niche. Then you can research that niche's needs, traffic levels, demographics, and OCI.

    (Or you could just look at what's already being done and having success, because there's not that many big unique ideas that come around too often)
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  • Profile picture of the author Todd R
    It's not a very sexy idea, but go to Clickbank and look for products with high gravity. If you find products in Clickbank that are doing well that represent the niche you are considering, then you should be good.
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  • Profile picture of the author pethanks
    It is profitable if it drives traffic. You can actually identify it.
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