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Testimonials are dramatazations of actual client testimonials

by Dmitry
6 replies
Apparently I'm not following the latest marketing techniques. It seems that testimonials can now be used as "dramatazations" of the actual testimonials.

All "dramatazation" aside - that's an actual statement I just read (carefully placed at the very bottom of the sales page).

I'm not sure if it's even legal to "dramataiz" (LOL) a testimonial...

Thought it'd make your day as much as it did mine.
#actual #client #dramatazations #testimonials
  • Profile picture of the author Michael Oksa
    LOL, even if you call a 'lie' a 'dramatization', it's still a lie.

    I'm surprised they even added the line that they were made up. Maybe they thought it was a way to cover themselves legally.

    Is it safe to assume you didn't buy?

    All the best,
    Michael
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  • Profile picture of the author Imran Naseem
    Banned
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    • Profile picture of the author Dmitry
      Originally Posted by Michael Oksa View Post

      LOL, even if you call a 'lie' a 'dramatization', it's still a lie.

      I'm surprised they even added the line that they were made up. Maybe they thought it was a way to cover themselves legally.

      Is it safe to assume you didn't buy?

      All the best,
      Michael
      I don't know what they were thinking but I'm still LMAOing... And no - I didn't buy it, I think it was a collection of some ebooks or something, not sure but it was really trashy. Got the link in my inbox from someone I know via a TAF script.

      Originally Posted by Imran Naseem View Post

      Sometimes when I launch a product I avoid putting testimonials..

      Only after people buy the product I put down testimonial
      Good ethics. But testimonials are there to prove your worth and to make potential buyers feel safer doing business with you. So why take that assurance away from them - they might really want your product, just be uncomfortable to risk. You could either get beta-testers or better yet - make a test launch to your list of ex-customers. These are people who are comfortable with doing business with you so they'd buy purely on knowing it's yours. Then get testimonials from real buyers - they tend to give much better ones... more specific and more honest.

      Just my 2 cents here.
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  • Profile picture of the author tommygadget
    Nice... My testimonials are real and I don't edit them for drama...

    TomG.
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  • Profile picture of the author Keith Kogane
    I just use this thing. http://www.resourceseo.com/testm.php Is that wrong?

    Of course, I'm just kidding. Technically, I wonder where the line is. TV commercials use compensated actors all the time. I'm pretty sure that if you label it correctly, you can say whatever you want.

    Of course, if you're intending to trick people, you always walk a fine line.

    Falsifying testimonials is a criminal offense as far as I know, but if you label them as dramatization, I don't know. It's kind of shifty, but probably not illegal.
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  • Profile picture of the author Steve Iser
    One of the top BizOpp Clickbank offers is putting that right at the bottom of their salesletter in small letters.

    I thought it was freaking ridiculous.
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