Now I don't wanna be a guru a** kisser but I am here to defend the gurus and come up with a reason to why they actually do it and why nothing's wrong with it.
Here's the reason: Because the product owners want to hit million a dollar day.
You don't make a million dollars by selling a $7 ebook.
Why? Here's why:
1,000,000 / 7 = 500.7 Sales
So at $1997 you only need about 500 sales to make a million bucks.
1,000,000 / 7 = 142857 Sales
At $7 however, you need 142,857 sales to make the same amount of money.
I am willing to bet that it's always easy to find 500 people who are willing to give you $1997 than it is to find about 143,000 people who are willing to give you $7 each.
And to all the people who think a product is not "worth" the price and the price is a "rip off" let me tell you something. The product owner is the one who decides how much he should sell his product for.
For example, most Macbooks are more expensive than PC notebooks. Now the main idea is the same. PC is a computer and Mac is a computer and i am ready to bet that it doesn't cost apple more to build a Mac than it costs HP to build PC notebook but still apple is charging more.
Can you run around saying apple is a rip-off?
I don't think so.
Now i think this guru talk has wasted a ton of my time so I will end it here and get back to my life. I just had to get this off my chest.