Article Marketing - Quantity vs. Quality - Your Opinion

14 replies
Since I've noticed people here going back and forth on this issue, I wanted to gather some opinions to see what you think.

I know some people believe that the more you write, the better your results. They go for the what I call the "Law of Exposure".

Then, you've got others who believe in quality, only writing a few excellent articles that are keyword targeted and are driven by keywords with low competition in the SE's. They are looking for more long-term traffic, getting organic traffic from the SE's.

So, what do you do? Do you write a bunch of articles and mass submit them to a bunch of article directories, or do you write a few and submit them to one (or rewrite them for each article directory you submit to)?

I used to write tons of articles, submit them to EA, then submit those same articles across various article directories for backlinks. While this helped my article count get high, the traffic eventually tapered off, because really, when it came to the search engines, I was only ranking for my first article I submitted.

Seeing mixed results with the method above, I've began writing better articles, then rewriting them each time I submitted to another directory (besides EZA).

I've seen those methods pay off a lot more in the end, because not only was I ranking for my initial article I submitted to EZA, but I was ranking for that same article in the SE's on other article directories when I rewrote that article.

The key to that though, is that you rewrite the article and submit to other directories that rank well in the SE's. Rewriting an article and submitting to a directory that doesn't have the potential to rank high is a waste of time. There are other factors to take into consideration as well, such as taking the time out for keyword research.

So, although this method takes more time, the results are worth it. If you do your keyword research right, you can nab multiple top spots in the SE rankings.

In my opinion, 10 quality keyword targeted articles submitted to EZA, then rewrote and submitted to other top article directories is better than submitting 100 effortless articles to EZA, then submitted to various article directories.

What's your views on this?
#article #article marketing #articles #marketing #opinion #quality #quantity #writing articles
  • Profile picture of the author kkchoon
    I would recommend unique article wizard for the job.

    The key to traffic still depend on your keyword research to find less competitive keyword, and exact match of 5,000 or less...

    or 10,000 search result that need more back links to rank on page 1.

    You can submit the same article to another 1000 directories, Google will still pick 1. The difference is you have another 1000 exposure that bring some traffic over time, and if you constantly do the article submission, you not only tapping the search engine traffic, you have thousands and ten of thousands back links that will help you rank well for "unexpected" keywords!

    Follow Unique Article Wizard guide to rewrite your article for maximum exposure, but I still prefer blog network like ArticleMarketingAutomation and Traffic Kahuna to build my back links!
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  • Profile picture of the author Asher
    Hi,

    I've heard about rewriting articles before submitting to the various
    article directories but it really takes effort.

    As much as I'm a supporter and do-er of article marketing, constantly
    rewriting the same article in a different angle and posting it to an
    article directory might just kill my enthusiasm for it.

    If I were rewriting, I'd probably rewrite the article with a new title
    and mass submit that newly rewritten article.

    Asher
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    • Profile picture of the author Steven Wagenheim
      You need both, quality AND quantity. A few articles, no matter how good
      they are, are only going to get you so much traffic. So you need both.

      Quantity without quality is worthless because nobody is going to read all the
      crap.
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      • Profile picture of the author Ryan Dodson
        Originally Posted by Steven Wagenheim View Post

        You need both, quality AND quantity. A few articles, no matter how good
        they are, are only going to get you so much traffic. So you need both.

        Quantity without quality is worthless because nobody is going to read all the
        crap.
        Good point.

        I agree that there must be a balance between the two.
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  • Profile picture of the author ShaunAllen
    If you'd like a good example of quantity over quality go look at the weight loss niche on ezinearticles.
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    • Profile picture of the author bgmacaw
      If you're looking for traffic from the articles themselves, quality.

      If you're looking to get links to enhance the SEO potential of your resource site, quantity.

      Basically, are you writing for readers or writing for the search engines?

      Since organic targeted search engine traffic typically converts better than casual referral traffic you can guess which method I use.
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      • Profile picture of the author Marhelper
        Go for both. Write a large amount of quality articles. Make sure you put the research in and submit to Ezine Articles. That has worked well for me.
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    • Profile picture of the author trippmarxx
      Originally Posted by Asher View Post

      Hi,

      I've heard about rewriting articles before submitting to the various
      article directories but it really takes effort.

      As much as I'm a supporter and do-er of article marketing, constantly
      rewriting the same article in a different angle and posting it to an
      article directory might just kill my enthusiasm for it.

      If I were rewriting, I'd probably rewrite the article with a new title
      and mass submit that newly rewritten article.

      Asher
      I agree rewriting does take a lot of time, but then again, I've found it effective to only have to rewrite the:

      - title (still keeping your original keyword)
      - first paragraph
      - last paragraph

      Of course, you can change up some wording in the body here and there. It really doesn't take too much time, based on my experience.

      Originally Posted by Steven Wagenheim View Post

      You need both, quality AND quantity. A few articles, no matter how good
      they are, are only going to get you so much traffic. So you need both.

      Quantity without quality is worthless because nobody is going to read all the
      crap.
      Agreed.

      I've been doing article marketing for quite some time now, so I know that quality articles by the masses obviously will pull in more traffic than just a few well-written articles.

      I guess I'm just seeing what other people's opinions are on this topic, as it seems to be a popular question that a lot of people have various opinions on.
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  • Profile picture of the author mudmat
    I agree with steven but I have to admit that rewriting for the different article directories are hard work unless you outsource it.

    But that will be expensive.

    Because your ghostwriter will have to write a 5-10 articles for you to target one keyword phrase.

    In my opinion, quality articles and in quantity but only submit to ezinearticles.
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    • Profile picture of the author trippmarxx
      Originally Posted by mudmat View Post

      I agree with steven but I have to admit that rewriting for the different article directories are hard work unless you outsource it.

      But that will be expensive.

      Because your ghostwriter will have to write a 5-10 articles for you to target one keyword phrase.

      In my opinion, quality articles and in quantity but only submit to ezinearticles.
      Submitting to EZA only works great, but only for so long.

      If you submit solely to Ezine only, I would look for other methods to generate backlinks and traffic to those articles, which in turn, would increase your SE rankings. Relying on one place as a source for traffic has does have its limits.
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      • Profile picture of the author Tim Whiston
        Quality is the key in my opinion. But as mentioned above you still need a good amount of material.

        Here's the thing and it's kind of funny: Many online marketers look at content as a problem to be solved, not as a means of delivering value; thus they generate mediocre or just plan crappy articles.

        "Well now I have my niche site up, better hire someone from a third world nation to crank out 100 crappy articles at light speed for $2.50. Then I can slap these articles online and fool the search engines into sending me a few suckers who will arrive, get pissed at the lack of good content, then leave via my Ad links"...

        It's sad and over the next few years I predict "niche marketers" will drop off like flys because of it. People want REAL content!

        How often do any of us respond to garbage content? Probably never.

        Yet many marketers expect to make it big with half-assed articles and really sorry Web content. </RANT>

        So yeah anyway QUALITY MATTERS.
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        • Profile picture of the author bgmacaw
          Originally Posted by Tim Whiston View Post

          People want REAL content!
          People want FREE content so they get what they pay for, mediocre to crappy articles with a lot of advertising.

          Originally Posted by Tim Whiston View Post

          How often do any of us respond to garbage content? Probably never.
          Others marketers and other Internet savvy users are not your typical site visitor in most cases. Don't base your site on how you think 'experienced' people may react to it. Most of them won't click your ads anyway. Think about the non-savvy noobie visitor and how they will react.
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  • Profile picture of the author Spike SpiegelIM
    Quality is far more important for me, and as you get better, you can dish out some great content, which people would actually care to read, at a faster rate. Why not just have em both?..
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  • Profile picture of the author Franck Silvestre
    I say like Steven. You need both.

    This is the secret. Those going for quality only don't earn because although they have good content, they don't have enough articles.

    Those going for quantity only fail because nobody makes it to the bio box. Weird...

    Franck.
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    • Profile picture of the author MikeMorgan
      I wound suggest both Quality and quantity.

      If you are thinking creating a large quantity of articles with low quality , you better stop using article marketing .

      I hope this helps .

      Thanks
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