What is a fair percentage to offer clickbank affiliates?

by Wealthyclark

Posted: 13 years ago 14 replies

INTERNET MARKETING

As a clickbank affiliate, what percentage would you look for on a $39.95 product that is highly sought after by business owners and people looking to start a business?

Let's assume that the product passes all other filters that you use to pick a product to promote.

#affiliates #clickbank #good #offer #percentage

Alexa Smith Banned 13 years ago

Originally Posted by Wealthyclark

Let's assume that the product passes all other filters that you use to pick a product to promote.

That's an absolutely enormous assumption - one that makes the question something of an afterthought, by comparison.

But even if that's so, serious affiliates tend not to look at the commission percentages but at their eps (earnings per sale).

Some affiliates have a lower cut-off of $20/$25 for promoting a product. I don't think this is the "be all and end all" to many vendors, but it would certainly be a mistake to leave a net affiliate cut of $19.98/$24.98 after Clickbank deductions, because it will mean that all those affiliates "searching the marketplace by eps above $20/$25" won't even see it.

There won't be many professional affiliates who'll reject a product because they don't like the percentage.
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Alexa Smith Banned 13 years ago

Originally Posted by Jonathan Dunsky

I think that 50% is the bear minimum.

There aren't so many bears on Clickbank, these days: it's more a bullish market, really. And many professional affiliates are very happy with 40% on a $97 product (or even lower priced ones than that) if they think it will convert their traffic well. Income matters, not percentages.
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Dexx 13 years ago

Well 99% of a $5 sale won't be very appealing.

10% commission on a $1,000 digital information product won't be very appealing.

Fair is a combination of how much money they can earn + how much work (i.e. preselling) will be needed for them to make a sale.

At the end of the day, testing and tracking will answer this for you personally, nobody else really can.
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bretski 13 years ago

Have to agree with Alexa here. I don't look at percentage. I look at the bottom line AFTER I have checked out the sales page for a product that fits into a niche that I might be working in.

My thinking before promoting a product is whether or not it's worth my time to research and write a bunch of articles for a product where the payout might only be $9 - $11. And also, vendors who change the percentage up the road down to %1 or something ridiculous get all my traffic redirected to another product... and a scathing email from me

Of course, the assumption that a sales page and product might pass "other filters", as Alexa mentioned, is another big assumption.
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john17 13 years ago

Typically, Clickbank affiliate commissions are set at around 50%. (This is just an average.)

It depends on what market you are in also and what is considered "standard practice."

Standard practice in the internet marketing world is @ ~50%.

What's most important is that the product is quality, their is good support behind it, it converts and makes your affiliates money, and the product does what your sales material says it will do.
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Chris Munch 13 years ago

50% is the standard minimum that most affiliates expect with clickbank, especially on a product of that sort of price. If you want to stand out you may wish to go beyond 50%.
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James Foster 13 years ago

I personally give them as much as I can. I have a membership program that costs $27/month and I give the affiliates 75% ... so out of my $27 I only make like $6.... it's worth it because of the volume the affiliates can bring in.
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Tyrus Antas 13 years ago

I agree with James, with such a low priced product
you should think of it more as a lead generation
strategy rather than as a way to make money.

Go with 75% it it's a single product. 50% or less for
a membership.

Tyrus
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Muhammad Hassan 13 years ago

For marketer:
What's better 25% of something or 100% of nothing?

25% of something is better because your making money.
Remember that even though you get much less for
each sale that you did nothing to get it. Once your
affiliate system is set up and you have affiliates you
then get money even though you did nothing.

You can then spend that 'free time' making more
money elsewhere.

For affiliate:
What's better 25% of something or 75% of nothing?

It's no good offering an affiliate 75% of something
that does not sell. 25% of something that does sell
will get them money.

Make sure you have a good offer, sales message
and design to make the product sell.

It's not about being fair - it's about you and the
affiliate both making money. You get money because
you did the work at the start (creating) and the
affiliate gets the money at the end (selling).

Give good percentage and make it for something that
will sell.
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Michael Lee 13 years ago

I give 75% commissions, and would have given more, but Clickbank has a 75% commission limit. So for my main product, I just give them extra bonus commissions for every 10 sales they make.

But as mentioned above, commission % is just part of the equation. Affiliates are also looking for quality products (their reputation is at stake) to promote, as well as high-converting sales copy.
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Topgunb 13 years ago

I would pay affilliates 75% no question --- they have to see the money...
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