What do you think of this niche?

13 replies
Ok I have a friend who is a recruiter/ headhunter so he helps people get jobs and I been talking with him about putting together a "system" to assist people in getting jobs. But I'm wondering if you think a product like this would convert well. Let me know what you think
#niche
  • Profile picture of the author IM Ash
    Doesn't the "system" already exist - a recruitment agency/employment agency.

    But there are referral companies that do exist. Basically how it works is you have a third party that attracts companies seeking employers who then advertise their jobs on the third party site. And on the other side you have people who join the site and refer friends or colleagues to jobs that they think the friend/colleague will be suited too.

    The people who join as referrers get a commission if the person they referred is hired for that particular position. And obviously the third party also gets their cut.

    It can actually viewed as a derivative of affiliate marketing but the products are people.

    A typical example will be a Canadian company called Bohire.
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  • Profile picture of the author Thomas Michal
    Yeah but basically what this system would do is show the job hunter the methods the recruiter uses to get people jobs and it would entail how to interview. Write good cover letters and resumes, preparing, presenting and getting in touch with the decision maker and by doing this you wouldn't be relying on a 3rd party
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    • Profile picture of the author IM Ash
      Originally Posted by Thomas Michal View Post

      Yeah but basically what this system would do is show the job hunter the methods the recruiter uses to get people jobs and it would entail how to interview. Write good cover letters and resumes, preparing, presenting and getting in touch with the decision maker and by doing this you wouldn't be relying on a 3rd party
      Okay, I see your angle, and it "might" have potential.

      The reason I say "might" is because it is so easy for an unemployed person to get onto a search engine and type "how to prepare for an interview" or "job interview tips" or "how to structure my resume" etc.

      And you must also remember that the unemployed individual isn't really in a financial position to pay for a one-on-one interview coach.

      Then on a positive note, there might be people who have failed so many times in an interview that a coach is their only other alternative.
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  • Profile picture of the author gittar1122
    I think product like this can convert into many $$ if run properly. If you consider the unemployment scenario and people searching for employment then this idea is very helpful.
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  • Profile picture of the author patadeperro
    You need to prove people is actually spending money in this market, the problem I see with this market is this:

    Headhunters are paid to find people to job offers no job offers to people furthermore an unemployed person that is desperate to get a job may not be willing to spend some money to "get a job" one of my biggest failures was to create an info product where I explained to people how to get a job no matter the economy, not a single sell in 6 months!!!, nothing, zero, nada.... but maybe I was not skilled enough to make the marketing.... I am open to that possibility as well... just my 2 cents....

    Hope it helps
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  • Profile picture of the author Josh Lobley
    Yeah, jump on adwords keyword tool and start digging. The hardest part is taking action.
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    • Profile picture of the author earplay
      There are services like this out there, but if this is something that he love, is good at and can bring a service that is new and different. It will sure to work.
      Just see what the other are doing and are not doing and capitalize on it.
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  • Profile picture of the author Jillycakes
    Like others have said, the unemployed aren't really a buyer market. To make it profitable, you'll either need a really good USP or to use lots of income generation stuff that doesn't require them to spend money (like AdSense and in-text ads).
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    • Profile picture of the author Thomas Michal
      Yeah I thought about the whole people are unemployed and wouldn't want to pay to get a job but I thought that all the more reason for them to buy it too and I also know people are paying to have their resumes written and paying for career coaches
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      • Profile picture of the author IM Ash
        Originally Posted by Thomas Michal View Post

        Yeah I thought about the whole people are unemployed and wouldn't want to pay to get a job but I thought that all the more reason for them to buy it too and I also know people are paying to have their resumes written and paying for career coaches
        Well as a previous poster mentioned: adopt a USP and take the risk.

        If you writing an ebook on the subject, you can hype it up a little with something that says: "Recruitment Expert Reveals Little Known Insider Secrets on How to Secure the Position of Your Dreams"

        Hype Without Deception
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  • Profile picture of the author JesseGuthrie
    seems like it would be something to look into. Would help benefit alot of people in this economy.
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    • Profile picture of the author Thomas Michal
      Well I'm going to give it a whirl and see how it goes thanks for the input
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