Internet Marketing and the Number 7

14 years ago

i think you are thinking way too much about this...

or maybe u are right.

no idea.

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E. Brian Rose

14 years ago

Somewhere, in some tiny room, there is a guy with glasses and garter on his arm that crunched the data and realized that 7 is a magic number. But then again, maybe he's just a Mickey Mantle fan and we all fell for it.

Seriously, psychologists say that prices ending in a "7" sell more product than prices ending in a "9", for example, $6.97 will probably be more powerful than $6.99. Want to know for sure? Do some split testing on your own pricing.

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E. Brian Rose

14 years ago

Originally Posted by E. Brian Rose

Somewhere, in some tiny room, there is a guy with glasses and garter on his arm that crunched the data and realized that 7 is a magic number. But then again, maybe he's just a Mickey Mantle fan and we all fell for it.

Seriously, psychologists say that prices ending in a "7" sell more product than prices ending in a "9", for example, $6.97 will probably be more powerful than $6.99. Want to know for sure? Do some split testing on your own pricing.

I will add that Ted Nicholas has tested this extensively. Google it.

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infomaniacs

14 years ago

Lucky 7 maybe?

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Neil Morgan

14 years ago

I think it's just one of those "someone said it works" things. For most people it likely makes no difference.

That said, I do it myself

Cheers,

Neil

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AidenChong

14 years ago

Probably it's the lucky number for the Western people? The Chinese would be much more prone to the number 8... Everything has to be in the number 8.

Because 8 means getting rich, 8 means luck... Something along that line...

But I get excited when I see the number 0! I don't have to pay for anything?

Edit: Forgot to add that Chinese hate/afraid to use the number 4! It means death, die, badluck, etc. Just like the number 13?

But seriously, testing it in your own niche market would be the best thing to do, I supposed.

Aiden

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Neil Morgan

14 years ago

Whatever its "magic" is, it doesn't extend very far because you never really see it outside of sites run by IMers and not offline by huge corporations who know what they're doing.

It's almost become a badge of an IMer's site with no site-specific testing to back it up.

IM is bulging with "me too" mentality.

Cheers,

Neil

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Kirk Ward

14 years ago

Originally Posted by Neil Morgan

Whatever its "magic" is, it doesn't extend very far because you never really see it outside of sites run by IMers and not offline by huge corporations who know what they're doing.

It's almost become a badge of an IMer's site with no site-specific testing to back it up.

IM is bulging with "me too" mentality.

Cheers,

Neil

I tend to disagree, and I use it exclusively outside the IM world. So do my competitors.

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Neil Morgan

14 years ago

Hey Brian

I think that's the problem with a lot of this stuff. Cherry picking bits of someone else's offer or sales process and sticking it in your own without testing is not the way to go about things to maximize profit. Sure, use it as a benchmark but that should be all it is.

Cheers,

Neil

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Neil Morgan

14 years ago

What I don't understand is that you just don't see this sort of pricing offline. If it was so psychologically powerful, you'd think the big boys offline would be using it. But they don't.

Nor do they use the Belcher button on their multi-zillion selling sites

Cheers,

Neil

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E. Brian Rose

14 years ago

Originally Posted by Neil Morgan

What I don't understand is that you just don't see this sort of pricing offline. If it was so psychologically powerful, you'd think the big boys offline would be using it. But they don't.

Nor do they use the Belcher button on their multi-zillion selling sites

Cheers,

Neil

Walmart and Sams Club are champions of the 7 strategy.

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Kevin Williams

14 years ago

Originally Posted by Neil Morgan

What I don't understand is that you just don't see this sort of pricing offline. If it was so psychologically powerful, you'd think the big boys offline would be using it. But they don't.

Nor do they use the Belcher button on their multi-zillion selling sites

Cheers,

Neil

To think that big businesses know anything about marketing is becoming more and more wrong. They try for brand awareness and indirect marketing - stuff that you can't test. Direct marketing is almost nowhere to be seen with them and yet we strive on it - how could we possibly then compare what our prices end with to theirs?

I will add that Walmart does use the number 7 at the end of their prices occasionally - but it tends to be on items on the higher price range for their targets. Something about the choosing between a $29 product and a $37 one makes consumers think the $37 is better because it costs more - but is close enough to the same price that they should get it.

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paulie888

14 years ago

Originally Posted by Kevin Williams

To think that big businesses know anything about marketing is becoming more and more wrong. They try for brand awareness and indirect marketing - stuff that you can't test. Direct marketing is almost nowhere to be seen with them and yet we strive on it - how could we possibly then compare what our prices end with to theirs?

I totally agree with you on this issue. Comparing your marketing strategies with that of a multinational corporation that has millions of dollars in their marketing budget is not really an "apples to apples" type of comparison.

So many of their marketing strategies are designed to promote brand awareness and do not produce direct conversions that can be tracked. For example, when companies blow millions of dollars on a 30 second Superbowl ad spot (don't forget that they pay lots of money to create those ads as well), there's no feasible way to directly track whether it results in a positive return on investment. All they're really aiming for is brand awareness and recognition.

An independent internet marketer doing direct marketing would not have the financial resources and wherewithal to do anything resembling this just to promote brand awareness, so you just have to be a little circumspect when evaluating the marketing strategies of these large corporations.

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blueorca17

14 years ago

Just my opinion, the significance of the #7 in WSO has to do with social engineering.... a lot of people use 7 in their WSO price because a lot of OTHER people have used it in their WSO's. Monkey see, monkey do. If it works for other people, and they make money off of it, does it not make sense to follow the same strategy by using that number in a price?

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mikemac1

14 years ago

As Paul said Brian nailed it, there were major studies done that showed consumers favored prices ending it not just 7 but also 2 and this isn't just a copy writing thing, I remember one of my marketing classes in college spent some time on pricing and we discussed the effect of 2s and 7s.

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paulie888

14 years ago

I remember hearing about this in college too, and another of the pricing strategies that you see being employed both online and offline is having prices that are just below a psychologically significant threshold of money in people's minds, i.e. $9.99 or $9.97 instead of $10, which apparently makes many people think they're paying only slightly more than $9 instead of what is basically a few pennies short of $10.

I know this might sound ridiculous when you really examine what is going on, but business case studies have proven the power of this pricing strategy to increase sales time and time again!

Paul

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Kevin Riley

14 years ago

Steve Jobs got a trademark on the number 9 being used at the end of anything. Offline businesses are grandfathered in at prices that end in 9, but new businesses (mainly online) cannot use a 9 at the end of any price.

Just to really annoy Jobs, I've priced all my products at i$9.99

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Defunct

14 years ago

Originally Posted by Kevin Riley

Steve Jobs got a trademark on the number 9 being used at the end of anything. Offline businesses are grandfathered in at prices that end in 9, but new businesses (mainly online) cannot use a 9 at the end of any price.

Just to really annoy Jobs, I've priced all my products at i$9.99

I heard he trademarked the word Jobs, so I'd watch out what you say online.

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Kevin Riley

14 years ago

Originally Posted by Defunct

I heard he trademarked the word Jobs, so I'd watch out what you say online.

Now he's got me on 3 trademark violations. A limo full of lawyers just pulled up to the front door. I may have to take a vacation.

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paulie888

14 years ago

Originally Posted by Kevin Riley

Now he's got me on 3 trademark violations. A limo full of lawyers just pulled up to the front door. I may have to take a vacation.

You better watch out, now he apparently also wants to lay claim to anything with the word 'Pad' in it! Steve Jobs: Apple owns the trademark on ‘Pad’ | 9 to 5 Mac Steve Jobs: Apple owns the trademark on ‘Pad’ | Apple Intelligence

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WD Mino

14 years ago

Originally Posted by paulie888

You better watch out, now he apparently also wants to lay claim to anything with the word 'Pad' in it! Steve Jobs: Apple owns the trademark on ‘Pad’ | 9 to 5 Mac Steve Jobs: Apple owns the trademark on ‘Pad’ | Apple Intelligence

Hmmm these guys are something. I wonder how they would fair up against say Wordpad.or Notepad. Gonna take on the big M are they?
Geesh this company appears to me like a no good company to ever deal with.

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clever7

14 years ago

This number has an interesting psychological effect; it is neither too much nor too little.

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Emma Blanke

14 years ago

Originally Posted by kenny5

I don't know if anyone else has noticed this, or wondered about it, but 95% of products sold online have a price that ends in the number 7. Whether it's $17, $27, $197 etc.

Is there a reason for this? It seems like that's just the way it's done but I was wondering if there is any real reason why everyone sells using that number.

Thoughts?

Hi there,

I attended a free webinar by Jeff Walker and have seen some books that say that phycogically, using the number 7 as the last number for the price of a product or a service, encourages the person to buy it a lot.

And it does!

I think thats why!

Emma!

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Luis Medilo 14 years ago

I think that it's because many people consider the number 7 as lucky.
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Anup Mahajan

14 years ago

Maybe it has to do something with how people perceive number 7. The number 7 is associated with many fascinating things like 7 wonders of the world, 7 colors in rainbow, 7 deadly sins etc. Maybe people want to rub some of the magic associated with the number 7 to their products LOL

Anup

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WD Mino

14 years ago

7 is the number of completion 7 is considered by a ton -millions to be the number of completion or for better term the number of perfection.-True!
-WD

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paulie888

14 years ago

Here's a brief summary of some of the things that have kept Apple's trademark lawyers very busy (and presumably rich) recently - Apple facing threats of a lawsuit over iPad name

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RegalWeb

14 years ago

May I know where did this number 7 trend started? And who coined this? Anyone has an idea?

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Neil Morgan

14 years ago

Maybe it's a cultural thing - here in the UK, pricing uses the "9" approach much more than the "7" approach. In fact, I can't recall ever seeing anything priced with the "7" approach here.

Actually, 5 is used a lot too. Something will be 995 instead of 1000.

Whatever works is cool.

Cheers,

Neil

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Internet Marketing and the Number 7

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