Clickbank GRAV question

13 years ago

Clickbank gravity is built on a number of factors. I would not use this as a rule of thumb.

High gravity simply means that the product has had a high number of separate sales from seperate affiliates recently.

If you are targeting the IM niche you should know that gravity doesn't really apply here. That is because a lot of affiliates are buying the products through their own links to save money and it looks like hundred of people are making sales of this product. In reality it might only be a handful.

In other niches it is a little bit more reliable, but gravity is mainly based on the number of seperate affiliates making a sale not how many sales they have made. This means that it is hard to judge competition from looking at gravity.

I normally choose something that fits my niche best. I look at other products in the niche and pick something with relatively high gravity but not the highest.

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Vicc1971

13 years ago

For me a gravity of 50-125 seems to be the sweet spot of course it depends on the niche your promoting. Hope that helps a little and good luck.

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60MinuteAffiliate

13 years ago

I would like to see some kind of gravity of course but what's equally important at looking at is the refund rate for particular products too.

you may see competing products with a low gravity but a refund rate of almost zero and a high gravity product with a refund rate up to 30 percent or more.

regards

colleen

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entrepreneurjay

13 years ago

Originally Posted by 60MinuteAffiliate

I would like to see some kind of gravity of course but what's equally important at looking at is the refund rate for particular products too.

you may see competing products with a low gravity but a refund rate of almost zero and a high gravity product with a refund rate up to 30 percent or more.

regards

colleen

Great answer I wish Clickbank would advertise the refund rates of vendors products this would eliminate a lot of the junk products on Clickbank.

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Taylor French

13 years ago

I don't look at gravity. I look at the quality of the design and copy on the sales page, and I ask for a review copy of the product to check out the quality. There are a lot of crappy products with high gravity, simply because the product owner has a huge base of affiliates ready to promote whatever the put out.

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Dan Bainbridge

13 years ago

Its more personal preference, and using your own experience and previous results to determine which products will work for you, which you can write about, which fit into your existing site structures, or which you could build sites around and sell... gravity is just an indicator, but you should really look beyond this at how you would promote something generally.

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Steven Wagenheim 13 years ago

If you're looking to pick a product based on gravity, you have a fool for
a business manager.

Gravity is one of the most easily manipulated stats in the marketplace and
gives absolutely no REAL indication of how well the product sells, how high
the refund rate is or anything useful...at lease conclusively.

I could go into a big long explanation of how somebody can create a 300
plus gravity in one day but I won't bore you with the details.

Look at the sales page. Does it catch your eye? Is it well written? Are there
leaks on it? If so, you want to stay away from it.

Gravity is the LAST thing I look at when picking a Clickbank product.
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- DireStraits 13 years ago
  
  Why haven't they done away with "gravity" already, like they did with the "%rfd" figure? It seems to really serve no purpose other than to entice and sucker in those poor souls who don't know any better about how easily manipulated it can be (and, indeed, how commonplace the manipulation of it is).
  
  I guess Clickbank think they are gaining from it financially by keeping it around ... but wouldn't they stand to earn more if a great number of affiliates (particularly new ones) were actually succeeding more in their efforts, by selecting products that actually convert and sell well, rather than by incorrectly gauging their potential by a largely meaningless, misleading figure?
  
  Shady stuff, indeed. :confused:
  
  But anyway - yeah ... don't rely on it when selecting a product. It's a bunch o' crap.
  
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  Alexa Smith Banned 13 years ago
  
  Originally Posted by DireStraits
  
  I guess Clickbank think they are gaining from it financially by keeping it around ...
  
  Agreed.
  
  But as long as there's still a sizeable pool of affiliates who are both ill-informed and gullible enough to imagine that there's some sort of correlation between gravity figures and numbers of sales, or between gravity figures and conversion-rates (and there really are affiliates who think both of those things!), my guess is that they'll be keeping it on. It suits some less-than-ethical vendors, as well as Clickbank themselves, perhaps, to have it, because they can use it as a way of attracting affiliates who know no better.
  
  The "slightly strange" thing about it is the number of people who think that gravity represents some sort of arcane formula, the details of which will never be known, when in reality it's always been pretty clearly explained and openly defined, and it's just so many people's conclusions about it that are so bizarrely erroneous.
  
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Alexa Smith Banned 13 years ago

It's quite low on my list of criteria for product selection, really. I do look at it, though.

But for all the reasons explained in this post a high gravity does ring alarm-bells for me. Under 30 is good for me; under 60 is possible; I admit I'd really be terribly reluctant to promote anything with a 3-figure gravity (which is why I look at it).

Out of the total of about 25 Clickbank products I've promoted over the last 2 years (of which I'm still actively promoting 14 now), the two best-converting, best-selling ones for me - by far - have gravities usually around 4 - 5, and the next-best two are also both under 10. Some people think that's all a coincidence.

If it helps/interests anyone, I have a 10-point list of criteria for selecting products, and it's in this post.

Originally Posted by entrepreneurjay

I wish Clickbank would advertise the refund rates of vendors products this would eliminate a lot of the junk products on Clickbank.

I don't really think it would, at all, Jay. The refund-rate generally depends far more on the affiliate than on the product. Different affiliates commonly have vastly different refund rates for the same product. If a product has a high refund-rate regardless of who the affiliate is then Clickbank remove it from their marketplace, anyway.
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