Making money on the Internet can become overwhelming for many newbies, and usually one of the biggest problems is information overload, and a lack of clear direction (I know I've been there)
What I've seen time and again is people deciding they want to do the Internet marketing thing, and make themselves a fortune, and so they start off with a hiss and a roar, and jump into everything. They subscribe to all the guru's lists and newsletters (which usually provide just a tiny smidgen of information, but never usually enough to create any true knowledge).
They buy a few WSO's that offer the promise of turning them into instant millionaires, or providing them with the magic button thats going to give them a regular four or five figure monthly residual income, only to be left frustrated and even more confused than
ever after a couple of months.
If the above resonates with any of you, then please believe you are not alone. You are probably at a stage where you need some true guidance on what to do, and how to do it. But before I give you my 2 cents worth, there are some fundamental principles of internet marketing, that you need to follow if you want to be successful, and here they are;
Every business requires a plan. A strategically thought out roadmap of what you want your business to achieve, and how you plan to get there. I appreciate at this stage you are probably learning all the ropes with regards to starting your internet business, but this is an ESSENTIAL component of your overall success, and one that you absolutely should come back to once you know the what, how, when and who of your business to be.
Everyone says find a niche, do keywords research, pick about 20 x low competition, high demand long tail keywords. This is fine, but it all depends on your overall strategy, and the strategy will be determined by the type of Internet Marketing business model you are intending to choose. There are many different types of approaches to starting an Internet based business, and part of your 'planning' in stage 1, requires you to determine exactly which business model you intend focusing on first.
For example; will you follow the 'affiliate marketing'
model whereby you intend selling other people's products? This can be very competitive, and difficult depending on your niche, but then again there are super affiliates out there making an absolute killing.
Will you focus on CPA products (Cost per action)?
Or Domain Name and website buying and selling (flipping)
Will you build your own product? Will it be an ebook, or a series of instructional videos?
Will you build and rent local keyword optimized websites to local offline business owners, or will you use your knowledge to offer offline seo, and marketing services to local businesses?
Many of these business models simply scratch the surface of the wide range of possibilities open to you.
My advise is to spend about a month, researching all you can about Internet Marketing. See what you like and see what you dont like. Determine what is a best fit for you, for example, are you a people person who loves meeting new people, or are you the complete opposite and prefer to do everything without that direct interaction. It really doesn't matter, as there is room in this business for all types.
Just ensure you understand yourself and what your strengths and weaknesses are, and this will help you to determine what Internet Marketing business model is best suited to you.
Once you've done your due diligence about this market, and you have decided (albeit roughly at first) what you want to promote, and market online, then this is when you should back to the beginning and start drafting out your 'sketch' of a business plan. For instance, if you plan to create your own product, what type pf product will it be? how will you create it? how long will it take you?, where will you market it? and who will be your target audience? What will be your anticipated sales? Will you use affiliates to promote it? Will it be part of a monthly fee continuity program? Can you offer upsells to a 'next level' related product?
As you can see, there are lots of things to contemplate, and there are a lot more besides this too. The above thoughts are really just the foundation stages that you need to think about when starting out in Internet Marketing.
This post is getting a lot longer than I anticipated, so I'll cut it short, and maybe complete the rest of the whole process in another post or two, but basically I want newbies who are feeling lost and confused to have some faith and belief in this business. We are still in the infancy of the Internet, and there is still a lot of fortunes to be made over the coming decades.
Believe in yourself, understand your strengths and weaknesses, and make them both work to your advantage. Narrow down where your true interests lie, and come up with a business model that has immense appeal to you, and one you can apply 100% dedicated focus towards.
Pick a great mentor that you can follow in the success tracks of, and learn all you can about what they did, and how they did it. (In fact pick two or three mentors in similar business model niches)
Learn all you can (use the Free Forums), and avoid the biggest 'internet marketing brick wall' - Information Overload. This will kill your Internet business in its infancy if you let it. So stay away from all the 'one time offers' 'the magic secrets' 'the 10 ways to a million overnight' and all those other daily email offers that flood your inbox. Unsubscribe from them all. (except those from your chosen successful mentors) and be prepared for some REAL HARD work. Also believe though that can be a very rewarding career, and one that will pay you handsomely in time if you don't quit. So stick with us, I hope this has been of some help to anyone out there struggling to believe that there is money in this business.