6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

Buy Now or More Info

by Chucksta
5 replies
On my affiliate sites I have been using buttons with "Buy Now" on them, next to each product. I'm doing okay, but do you think "More Info" would be better ?

The button takes the customer through to the sites selling the product, e.g. Amazon, The Sports HQ, etc.

Also, do you think it would be a good idea to have the last product on the page say "click here for more choices", which will take them through to Amazon, Sports HQ, etc. ?
#buy #info
  • Profile picture of the author leclaims
    Here's one way of thinking, if you provide them with the information they are looking for, meaning detailed content about the product or great reviews, then they should be ready to "Buy Now" after viewing your page.

    Just food for thought...
    {{ DiscussionBoard.errors[2876468].message }}
    • Profile picture of the author Chucksta
      Originally Posted by leclaims View Post

      Here's one way of thinking, if you provide them with the information they are looking for, meaning detailed content about the product or great reviews, then they should be ready to "Buy Now" after viewing your page.

      Just food for thought...
      Good point, thanks
      {{ DiscussionBoard.errors[2876563].message }}
  • Profile picture of the author John Lenaghan
    Originally Posted by Chucksta View Post

    On my affiliate sites I have been using buttons with "Buy Now" on them, next to each product. I'm doing okay, but do you think "More Info" would be better ?
    It sounds like a trite answer, but the only way to really know for sure is to test it.

    Run x number of visitors with the Buy Now button and track the clickthroughs and conversions. Then run the same number of visitors to those pages with the More Info button and see which one converts better.

    There are other factors involved (where the visitors came from, when they visit, etc.) but this will give you a pretty good idea of which one works best, especially if one seriously outperforms the other.

    John
    Signature
    {{ DiscussionBoard.errors[2876759].message }}
    • Profile picture of the author Chucksta
      Originally Posted by nichescape View Post

      It sounds like a trite answer, but the only way to really know for sure is to test it.

      Run x number of visitors with the Buy Now button and track the clickthroughs and conversions. Then run the same number of visitors to those pages with the More Info button and see which one converts better.

      There are other factors involved (where the visitors came from, when they visit, etc.) but this will give you a pretty good idea of which one works best, especially if one seriously outperforms the other.

      John
      That's a good idea. I've no idea why I didn't think of that !
      {{ DiscussionBoard.errors[2880651].message }}
  • Profile picture of the author TracyNeedham
    Yeah, test the button copy. This would be hard to do with buttons, but sometimes when I'm using a link in a short copy email or ad to a product page, I'll put "To get more information and buy now, visit..."

    But I have not tested to see if just the info or buying part works better in those cases.
    Signature
    Get You (& Your Offline Customers!) More Sales, More Clients & More Money! 3 Easy Systems + the special secret sauce... TESTIMONIAL T.N.T.

    Discover Easy Tweaks to Get Visitors to Buy NOW
    It's all here in The Sales Supercharger!
    {{ DiscussionBoard.errors[2876795].message }}

Trending Topics