Sometimes I Just Want To Smack You!

81 replies
The Veterans Days thread on this forum asking what the military
taught me inspired me to write this today, which I may later
share with my ezine.

I think that it offers several valuable internet marketing
messages that most don't think about often enough.


My response to that thread was discipline, a willingness to take
risk in the presence of imperfect information, and just the ability
to MAKE A DECISION and live with it. After all, I had often (literally)
made split-second decisions that could have cost human lives!

I learned to make decisions and take actions that were FAR
outside of my comfort zone!

As I reflect upon that questions more today, I realize that
I gained a way of analyzing, and looking at things differently
that also benefits me tremendously. As I read the conversations
on popular discussion forums and social media websites, I notice
differences in the way many others seem to view and interact with
the world.

Let me share some observations... PLEASE

First of all, the military thoroughly steeped me in operations
security, and keeping things secret that needed to be kept
secret.

We had a concept called "need to know" which basically said that
the fewer people you shared certain things with, the less the
likelihood of them leaking out. That applied even if many other
people had the security clearance level that allowed them to know
something. If they didn't have a need to know, then you generally
were being wise/prudent/proper not to tell them.

That's not the same as hiding something. In internet marketing
we have concepts such as transparency and openness that on some
levels appear to go against the need to know concept, but they
don't have to.

Let me expand upon that and where I often see conflicts...

I sometimes see someone selling a product or service who puts in
.... say a forum post... that they want to make a quick sale so that
they can pay their hosting fees. That same person is often portraying
themselves as being a successful person who has been at something
for a long time. The WORSE case of this that I've seen is where a
person was selling a service that depended upon their servers
staying online... and they are telling you that they might not!

They wanted YOU to build your business around using their service,
and yet they are telling you that their service may not even be
online tomorrow???

That's a HUGE disconnect!

Sure, everyone can run into difficulties from time to time, but you
don't necessarily need to tell the world just how critical things are.

The fact that anyone can seemingly hit a wall, AND how to get over
that wall, was driven home by a story Dan Kennedy relates in some of
his writings.

Dan tells of when he was running a business where things were so bad
that his primary supplier of the raw materials that he needed to
manufacture his product CUT HIM OFF. This supplier refused to extend
any more credit to his company... and basically threatened to shut
him down.

Dan inspired me by what he did next... he spent the last few dollars
of available credit on his credit card, flew out to where the supplier
was based, and perched himself on the steps of the business... waiting
for an official to show. He handed the guy a cup of coffee, they
discussed the situation, and before things were over with, they had
restructured the financing... and pulled Dan's company out of a real
mess.

Dan was up-front with his supplier who had a need to know. I'm certain
that Dan didn't tell customers ready to place large orders that he
might be closing the doors soon.

Do you see the difference? Many internet marketers don't seem to.

You DO need to let people know who you are when using social media...
as an example. I do it my ezine too.


What you share about yourself is where many seem to make poor decisions
though.

Not only are potential customers, joint venture partners, and subscribers
listening to what you are say... but now many potential employers
routinely scan cyberspace when doing a background check. Something you
jokingly post on Facebook or Twitter could come back to bite you. That
picture that you shared on Facebook or TwitPic CAN cost you a job,
a promotion, or... an election.

Practically everything that you post online is stored in searchable
databases... some of it for a very long time. I was even told recently
that some of it is cataloged and saved by the U.S. Library of Congress.
I haven't confirmed that... but that would mean that even your great,
great grandkids could see what an idiot you were

Another idea hammered into me was that who/what you are to most
people IS what's on paper. In the military, you got semi-annual
performance reports, and promotion boards used those to decide who
got promoted. Special duty boards also use those reports to decide if
you got certain jobs.

Who you were WAS what your supervisors wrote on your performance
reports. Not only that, but what they didn't say about you mattered
as much as what they did. NOT recommending you for a specific job
often carried a more powerful message that if they had just written
out "don't hire this incompetent loser... or promote him."

Military promotion boards looked for certain key phrases in
performance reports, and not seeing those words conveyed a very
clear message... one often missed by the uninformed

So what does all this have to do with online marketing?

EVERYTHING.

Everything that you do does convey a message, and you need to be
always cognizant of that message.

You need to go out of your way to view the world through the other
person's eyes, so that you can clearly see the message that you are
putting out to the world.

What is said about you or your product in testimonials... and what is
not said, conveys just as clear a message to customers as those
military performance reports

If you really listen incidentally, you can hear what others are
hearing when they listen to you... you have that instinct too.

Just some food for thought, and why I do sometimes read thing that
you post... and want to smack you

Willie
#smack
  • Profile picture of the author ncmedia
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    • Profile picture of the author Willie Crawford
      Originally Posted by ncmedia View Post

      SMACK!

      Good read Willie.

      Thanks.

      I felt it needed saying
      Willie
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      • Profile picture of the author Jill Carpenter
        Everything that you do does convey a message, and you need to be
        always cognizant of that message.
        You can smack me anytime Willie.
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      • Profile picture of the author mikedodd22
        I agree whole-heartedly!

        Great analogy tying together Military, The Real World, and Online "Marketing". (I do understand being former Air Force, then working
        20 years in the "real world", then marketing on the internet after all
        of the previous!)

        I love reading your insites.... keep 'm coming..
        Mike D
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        • Profile picture of the author Willie Crawford
          Originally Posted by mikedodd22 View Post

          I agree whole-heartedly!

          Great analogy tying together Military, The Real World, and Online "Marketing".

          I've personally written over 1600 articles, and can turn almost
          any topic into an article or an IM lesson :-)

          Willie
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      • Profile picture of the author 7thDwarf
        I agree with everything you are saying here Willie, Well Said!

        The military does offer to those who are open to understand, those disciplines, others though just refuse to see the value of the education they are being given.

        We marketers are sure to be in a better position when we heed your words Willie, the USAF taught me loads of the same and I have transferred that to my marketing with results that are worth noticing!

        Like you say, sometimes you just want to Smack 'Em!!
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  • Profile picture of the author tpw
    Haha... Awesome post Willie!!
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    • Profile picture of the author Willie Crawford
      Originally Posted by tpw View Post

      Haha... Awesome post Willie!!

      Thanks Bill.

      Maybe I should morph it into a multiple articles.

      Willie
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      • Profile picture of the author tpw
        Originally Posted by Willie Crawford View Post

        Thanks Bill.

        Maybe I should morph it into a multiple articles.

        Willie

        Great idea.

        Many of my articles start out as a response to someone in a forum.

        It is a great way to maximize the time you have available.

        Of course, I know you know that.
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  • Profile picture of the author Ken Strong
    Originally Posted by Willie Crawford View Post

    want to smack you
    Please sir, may I have another?
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  • Profile picture of the author MWGrubb58
    I am glad i had my steel toed shoes on!

    But I needed to hear it.

    Thanks!
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  • Profile picture of the author SamSingh
    WOW ... Great post....Willie
    SMACK.... SMACK .....
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  • Profile picture of the author ninamor
    Nice post, it proves that life is the best school to learn IM...

    Nina
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  • Profile picture of the author Ron Douglas
    Good reminder Willie. It's so true. Everything you post publicly is permanent record that people will look at in the future. Everybody is watching. Think before you post.
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  • Profile picture of the author CDarklock
    Originally Posted by Willie Crawford View Post

    Practically everything that you post online is stored in searchable
    databases... some of it for a very long time.
    Just wanted to flip this coin for a second.

    Yeah, I know this scares the hell out of people. Whatever you say on the internet is forever. It's that "permanent record" we were so terrified about in our youth.

    But do you really understand how liberating that is?

    I've been online for over thirty years. All my youthful indiscretions are documented and available online already, as today's teens and young adults are gradually discovering, and nobody reads dates.

    That forum post about the Marilyn Manson concert in 1994, with all the sexual escapades and hedonistic drug use afterward? When it comes up on Google, everyone who's offended by that stuff thinks it happened yesterday.

    The Zuckerberg future is upon us.

    We are beginning to enter an era where who you are is no longer something that you can conceal with any kind of success. If people want to know, they will find out. And bit by bit, the world will learn that it's just so much easier to stand up and be what you are. It means something to people that they had to Google you before they found out. Even if they don't care that you did these things, they tend to care that you hid them.

    Take a page from the gay community. You're going to be outed eventually, so you may as well be out - and if you're going to be out, be out loud.

    And now, if you'll pardon me, there's a bottle of rum calling my name.
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  • Profile picture of the author Istvan Horvath
    Just some food for thought...
    Usually, I skip the "food-for-thought"-type posts. But sometimes I make exceptions and this time I'm glad I did.
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    • Profile picture of the author Willie Crawford
      Originally Posted by Istvan Horvath View Post

      Usually, I skip the "food-for-thought"-type posts. But sometimes I make exceptions and this time I'm glad I did.

      I usually skip those posts too.

      Usually too busy

      Willie
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      • Profile picture of the author Lee Wilson
        Originally Posted by Istvan Horvath View Post

        Usually, I skip the "food-for-thought"-type posts. But sometimes I make exceptions and this time I'm glad I did.
        Originally Posted by Willie Crawford View Post

        I usually skip those posts too.

        Usually too busy

        Willie
        That's interesting. I normally get more out of food for thought discussions than anything else. There goes my presumption that everyone else does too!

        Lee
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        • Profile picture of the author Istvan Horvath
          Originally Posted by L Wilson View Post

          That's interesting. I normally get more out of food for thought discussions than anything else. There goes my presumption that everyone else does too!
          Well, I didn't tell the whole story in the short reply above.

          As it happens, I've personally met Willie last year at the WF event in Raleigh, NC. And not only I listened to his presentation but I also had the chance to sit with him in the hotel bar and to chat... Therefore I know it is worth listening/reading when he has something to say
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  • Profile picture of the author DogScout
    Originally Posted by Willie Crawford View Post

    Practically everything that you post online is stored in searchable
    databases... some of it for a very long time. I was even told recently
    that some of it is cataloged and saved by the U.S. Library of Congress.
    I haven't confirmed that...
    Well I have that the NSA and a couple of other 'divisions' do, some that have no name!

    Good post. Very happy I have and a medical excuse for my indiscretions.
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  • Profile picture of the author GuruGazette
    Excellent reminder Willie and a "slap" that should be delivered to some every day I wrote something along the same lines years ago on email etiquette and how your emails could be archived for ages and even brought out in court if need be. All the "sharing" on social networks today just boggles the mind when you look at it from that perspective.
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    • Profile picture of the author Willie Crawford
      Originally Posted by GuruGazette View Post

      Excellent reminder Willie and a "slap" that should be delivered to some every day I wrote something along the same lines years ago on email etiquette and how your emails could be archived for ages and even brought out in court if need be. All the "sharing" on social networks today just boggles the mind when you look at it from that perspective.
      Flashing back to my military days again, I even had emails within a
      secure intranet come back to bite me.

      When I was at HQ Pacific AF in Hawaii, I once emailed my general
      in response to a question. I pointed out to him that an 0-6
      was the hold-up to our project. The next time that I bumped into
      the colonel (whom I didn't work for) he yelled at me, and had a
      printed out copy of my email to the general in his pocket.

      I learned from that to be never put anything in writing that I
      wouldn't want to see again. I still said those things but stopped
      putting them in writing!


      Since we IM'er have the habit of forwarding emails so readily, I
      still make sure that I don't put anything in writing that I wouldn't
      want to see again. There are too many people who don't seem
      to know how email works

      Willie
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  • Profile picture of the author Michael Mayo
    Willie, Great post!
    Guilty as Charged Sir.

    The "Need to Know" part of your OP resonated with me as a XNavy Crypto Tech.
    There is an old Navy saying that "Loose Lips Sink Ships"

    Allen Says made a comment here recently about people talking in the
    Off Topic forum and if they knew what he did they would think twice...
    (Disclaimer: This is not a quote of Allen Says. This is only what I interpreted his post to convey)

    Maybe Allen could make the Off Topic forum an area where SE's aren't allowed.
    It could be a Break Room for Warriors to let their hair down so to speak?...lol
    (Guess that excludes me!)

    Thanks for the reminder,
    Have a Great Day!
    Michael
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    • Profile picture of the author Willie Crawford
      Originally Posted by Michael Mayo View Post


      Allen Says made a comment here recently about people talking in the
      Off Topic forum and if they knew what he did they would think twice...
      (Disclaimer: This is not a quote of Allen Says. This is only what I interpreted his post to convey)

      Maybe Allen could make the Off Topic forum an area where SE's aren't allowed.
      It could be a Break Room for Warriors to let their hair down so to speak?...lol
      (Guess that excludes me!)

      Yes, we do need to remember that even though we kid
      a lot there, when posts are picked up by the search engines,
      people often just scan the serps... and therefore take
      things out of context.

      Willie
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  • Profile picture of the author paulie888
    Thanks for the really pertinent advice, Willie. It's a valuable reminder to some of us who don't know that we can't hide out in some dark corner of the internet running off our mouths and/or perpetrating unsavory deeds, and expect our actions to stay hidden forever.

    If you want to be in business doing IM for the long term, you had best watch everything you say and do online. Very little is safe on Google anymore, and your careless indiscretions in the past can come back and bite you very painfully indeed.

    The 'best practices' way of handling this is to be coherent in everything you say and do on the internet starting right now (if you haven't done so already), and this will help minimize any untoward incidents and/or unpleasant discoveries in the future.
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  • Profile picture of the author BayAreaSteve
    ex-Nuke Submarine sailor concurs with Admiral Crawford ...

    Standing By ... :-)
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  • Profile picture of the author Jacqueline Smith
    What an amazing post!

    So much of what you said is common sense and so many people just don't have it.

    Thank you.
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  • Profile picture of the author 1960Texan
    Determination, discretion, team-work, paying attention to details...those were all important lessons I learned during my time as a squid (sailor for you civilians) in the U.S. military. Thanks Willie for an excellent post and an important lesson for those that didn't know, and a reminder for those that do.

    Will
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    • Profile picture of the author Willie Crawford
      Originally Posted by 1960Texan View Post

      Determination, discretion, team-work, paying attention to details...those were all important lessons I learned during my time as a squid (sailor for you civilians) in the U.S. military. Thanks Willie for an excellent post and an important lesson for those that didn't know, and a reminder for those that do.

      Will
      Funny, I was taught that a squid was a bad a--ed dude that
      stepped on marine life :-)

      But I don't need to get those rivalries going again :rolleyes:

      Willie
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  • Profile picture of the author celente
    Glad to see you back willie.

    Time for some smacking huh? I better get a number and get in line.

    Love your post, makes total sense to those newbies or the experience marketers (or G word)
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    • Profile picture of the author Richard Van
      That was an excellent post and a wake up and reminder call for a lot of people.

      Personally Willie when someone like yourself who's seen and done so much stands up and speaks I sure as hell sit down and listen. I just read that post 3 times I enjoyed it so much...

      I'd also add that if someone like yourself says they're going to smack me one I'd most likely duck pretty quick too.
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      • Profile picture of the author Willie Crawford
        Originally Posted by Richard Van View Post


        I'd also add that if someone like yourself says they're going to smack me one I'd most likely duck pretty quick too.
        Well I have practiced the martial arts fairly
        consistently since 1977, and have been know
        to even defeat a Thai kick-boxer. That was
        over 10 years, and 2 grandkids ago though

        Willie
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        • Profile picture of the author Richard Van
          Originally Posted by Willie Crawford View Post

          Well I have practiced the martial arts fairly
          consistently since 1977, and have been know
          to even defeat a Thai kick-boxer. That was
          over 10 years, and 2 grandkids ago though

          Willie
          Ok then Willie,...make that duck and run like hell too. Or not not duck fast enough and sleep for a while, involuntarily.
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    • Profile picture of the author Willie Crawford
      Originally Posted by celente View Post

      Glad to see you back willie.

      Time for some smacking huh? I better get a number and get in line.

      Love your post, makes total sense to those newbies or the experience marketers (or G word)

      I never left, just shifted my focus.

      14 new virtual employees give me a lot more free
      time now

      We all need reminding of things that we already knew
      from time to time.

      Discounting the obvious... or not taking action on it
      because it's not sexy enough is often what gets us
      in trouble... or slows or progress.

      Willie
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  • Profile picture of the author Rob Anderson
    Hi....

    Sometimes I would let you!!!!

    (because we are all guilty or everything sooner or later)
    The older I get the more I have done wrong and cannot rectify...
    BUT
    The good news is that I have done a lot of good too, and wouldn't want to change that.

    Rob
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  • Profile picture of the author Alfred Shelver
    Here is where I wish we could have examples, I understand where you are coming from but examples would be far more striking and in your face.

    I for one have always thought about my reputation when ever doing anything online, what I liked in your OP was the part about what is not said.

    I see that in testimonials all the time people are generally nice, but are not shouting praises from the roof tops and when they do it makes a massive difference to my decision cycle.
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    • Profile picture of the author Willie Crawford
      Originally Posted by Cathy Shelver View Post

      Here is where I wish we could have examples, I understand where you are coming from but examples would be far more striking and in your face.

      I for one have always thought about my reputation when ever doing anything online, what I liked in your OP was the part about what is not said.

      I see that in testimonials all the time people are generally nice, but are not shouting praises from the roof tops and when they do it makes a massive difference to my decision cycle.

      Yes, copywriters understand the need for specificity, and
      I think that even most non-marketers understand it
      intuitively.

      As a marketer, the things not said in a testimonial tell
      me which ones were solicited and which ones were not.
      They tell me which ones were drafted by the marketer,
      and which ones were not.

      It's like trying to set a friend up with a date, and when
      asked what she looks like, you say "She has a nice
      personality."

      As a soldier, there were certain jobs that you needed
      to cycle through that prepared you for greater responsibility.
      Not having held one of those jobs... or having been
      recommended for one of those "grooming" jobs was a
      definite signal that your superior weren't grooming you
      since they were usually a product of having played that
      very game.

      In internet marketing, I guess associations with certain
      industry leaders ... eing seen in photos with them or even
      co-producing products with them, sends the same signals.

      Willie
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  • Profile picture of the author Don Schenk
    Great post Willie.

    Employers have learned to search the net looking for information about the person they are considereing for the job. Oooo Facebook and social networking, blogging and forum posts can comes back to bite one on the arse.

    Good reminder. Thanks Willie.

    :-Don
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    • Profile picture of the author Willie Crawford
      Originally Posted by Don Schenk View Post

      Great post Willie.

      Employers have learned to search the net looking for information about the person they are considereing for the job. Oooo Facebook and social networking, blogging and forum posts can comes back to bite one on the arse.

      Good reminder. Thanks Willie.

      :-Don
      Yes, I'm sure that there is an entire career path springing up
      around being a cyber-sluth.

      Maybe social media gurus should offer their expertise to corporate
      framed as "social media detective."

      I've also seen relationships (marriages) destroyed by a comment
      or photo posted to Facebook.

      Willie
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  • Profile picture of the author King Shiloh
    Banned
    I'm lucky because the SMACK can only be virtual.

    You can go ahead and do that because it will not REALLY hurt me.
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  • Profile picture of the author Gene Pimentel
    Thanks, Willie, I have to say, this in particular has had a profound effect on my business:

    "...a willingness to take risk in the presence of imperfect information, and just the ability to MAKE A DECISION and live with it."
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    • Profile picture of the author Steve Gilbert
      Thanks Willie,

      First, I was reminded that I got a heck of a lot more out of the Army than I ever did from College. And, that I learned it was just as important for me to feel good about myself as it was for others to think well of me.

      In my experience, writing a scathing email letter or destructive comment and then reading it to yourself the next day before then tearing it up will teach the thoughtful person how utterly mistaken they can be during the heat of the moment. We all have our bad times - how we deal with them reveals the strenth of our character.

      Thanks for reminding me..

      Steve
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    • Profile picture of the author Willie Crawford
      Originally Posted by Gene Pimentel View Post

      Thanks, Willie, I have to say, this in particular has had a profound effect on my business:

      "...a willingness to take risk in the presence of imperfect information, and just the ability to MAKE A DECISION and live with it."
      Yes, we both acknowledge that very few things (if anything) in
      life are without risk.

      So you minimize the risk and then take action, hopefully learning
      from your mistakes, and that's called progress

      I think that it's the fact that so few are willing to make decisions
      that allow us to pull ahead.

      I guess being a bit of a gambler doesn't hurt either.

      Welcome back... by the way.

      Willie
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      • Profile picture of the author Gene Pimentel
        Originally Posted by Willie Crawford View Post


        Welcome back... by the way.

        Willie
        Thanks to you, we had a fabulous cruise on the Crown Princess. I've already told others about the fantastic service you offer, and how you were able to get me the extra perks. Many thanks!
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    • Profile picture of the author brendan301
      Originally Posted by Gene Pimentel View Post

      Thanks, Willie, I have to say, this in particular has had a profound effect on my business:

      "...a willingness to take risk in the presence of imperfect information, and just the ability to MAKE A DECISION and live with it."
      that reminds me of a quote from norman shwartzkoff (that I may butcher below) but the gist of it is
      that it's more important to make decisions right, than make the right decision. once you're in motion it's easier to change course than get started from a standstill.
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  • Profile picture of the author mfleisch
    Willie, some great points. I think that your point on discipline, a willingness to take
    risk in the presence of imperfect information, and just the ability to MAKE A DECISION and live with it. This is one of the most difficult things to get but definitely the most liberating. So many people are unfulfilled in life because the should all over themselves instead of taking the leap of faith.
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    • Profile picture of the author Willie Crawford
      Originally Posted by mfleisch View Post

      Willie, some great points. I think that your point on discipline, a willingness to take
      risk in the presence of imperfect information, and just the ability to MAKE A DECISION and live with it. This is one of the most difficult things to get but definitely the most liberating. So many people are unfulfilled in life because the should all over themselves instead of taking the leap of faith.
      I read long ago that what keeps many of us from making
      those difficult decisions (and then taking appropriate
      actions) is NOT the fear of making a mistake as much as
      the fear of having to admit that we made a mistake.

      We know that we can generally recover from making
      mistakes, but many of us really, really dread the
      thought of having someone smirk "I told you so."

      I got over that by acknowledging that MOST of the
      world is not usually watching everything that you do.

      Most people are too busy worrying about what the world
      thinks of them, and what they are doing, and how THEY
      look, to focus on you :-)

      Just take a minute to consider how much time and energy
      the average person puts into making themselves
      "presentable" or "acceptable" to the world. From when we
      first arise, until we fall asleep at night, it consumes
      us :-)

      That's a part of our nature that I won't even try to
      change.

      However, changing a person's willingness to take risks,
      is often just a matter of getting them to really
      acknowledge the probable consequences of that mistake.


      Often, the big imagined consequence of making a mistake
      IS having to admit that you made that mistake. Given
      that few people are even likely to notice that you made
      the mistake... JUST DO IT :-)

      Willie
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      • Profile picture of the author paulie888
        Originally Posted by Willie Crawford View Post

        I read long ago that what keeps many of us from making
        those difficult decisions (and then taking appropriate
        actions) is NOT the fear of making a mistake as much as
        the fear of having to admit that we made a mistake.

        We know that we can generally recover from making
        mistakes, but many of us really, really dread the
        thought of having someone smirk "I told you so."

        I got over that by acknowledging that MOST of the
        world is not usually watching everything that you do.

        Most people are too busy worrying about what the world
        thinks of them, and what they are doing, and how THEY
        look, to focus on you :-)

        Just take a minute to consider how much time and energy
        the average person puts into making themselves
        "presentable" or "acceptable" to the world. From when we
        first arise, until we fall asleep at night, it consumes
        us :-)

        That's a part of our nature that I won't even try to
        change.

        However, changing a person's willingness to take risks,
        is often just a matter of getting them to really
        acknowledge the probable consequences of that mistake.


        Often, the big imagined consequence of making a mistake
        IS having to admit that you made that mistake. Given
        that few people are even likely to notice that you made
        the mistake... JUST DO IT :-)

        Willie
        Willie, great words of wisdom there. You're so right about the majority of us wanting to conform to society's norms and "rules", and how the typical person starts getting discombobulated the moment they step out of the box that society has so neatly drawn for them.

        There's a lot of social pressure out there that forces us to do things we'd rather not do, and because of the overall way that entrepreneurship and taking risks is viewed today (especially with the current state of the economy), the overall mood is one of somber conservatism that does not take too kindly to being different in this regard.

        Paul
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    • Profile picture of the author imccoy
      Hi Willie
      I know what you are talking about. I was in the USAF for 23 years just like
      You. I know all about the Need to Know information. I agree with you if
      you are having a problem with your company you sure don't want to let people know about it you need to find away to work it out and save your
      customers if they find out you about to go under they will all cancel their business with you online or off. I know I have been there and done it.I want to thank You for a great write up. Ira
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    • Profile picture of the author rolough
      Great points, Willie! Way to keep us all grounded.
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  • Profile picture of the author mistermint
    Willie,

    A very interesting post and quite a good read...though, I would debate a few points you made.

    The guy who went to meet his supplier well, should have done it at the start and not wait until he was desperate..That is really running a business by the seat of your pants..as so many business owners do when they need loans etc.

    It's a fact that many new IM's max out credit cards and risk everything for the next new mouse trap without doing adequate research in to the vendor, so perhaps you have passed on a valuable piece of information here.

    Keep it up
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    • Profile picture of the author Willie Crawford
      Originally Posted by mistermint View Post

      Willie,

      A very interesting post and quite a good read...though, I would debate a few points you made.

      The guy who went to meet his supplier well, should have done it at the start and not wait until he was desperate..That is really running a business by the seat of your pants..as so many business owners do when they need loans etc.
      I should point out that the guy running that business was a "serial
      entrepreneur" who had already built numerous multi-million dollar businesses. He's often referred to today as "The Millionaire Maker"
      and is the trainer many leading internet marketers eventually "graduate"
      to


      It's a fact that many new IM's max out credit cards and risk everything for the next new mouse trap without doing adequate research in to the vendor, so perhaps you have passed on a valuable piece of information here.
      That is true and is a problem a few innovative marketers "with ethics
      and a conscience" are working to resolve.

      Stay tuned.

      Willie
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      • Profile picture of the author Jack Bastide
        Leave it to Willie to post something
        thought Provoking

        where do you come up with this stuff?

        BTW, If anybody is in The Orlando Area, Willie and
        I will be at the Micheal Penland Event in December .. would
        love to meet you

        Jack

        P.S. Willie that "Insiders Only" thing in your sig file looks really cool
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        • Profile picture of the author Willie Crawford
          Originally Posted by Jack Bastide View Post

          Leave it to Willie to post something
          thought Provoking

          where do you come up with this stuff?

          BTW, If anybody is in The Orlando Area, Willie and
          I will be at the Micheal Penland Event in December .. would
          love to meet you

          Jack

          P.S. Willie that "Insiders Only" thing in your sig file looks really cool
          Thanks Jack.

          I'm looking forward to Orlando next month too.

          Your photo reminds me of the Florida that I moved
          here for. It's COLD over near Pensacola this morning.

          Willie
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  • Profile picture of the author Shannon Herod
    Hey Willie,

    Awesome post my friend :-)

    That's a very important point and one I think we all need to learn. Sometimes I'm a little bit to open in my marketing. Especially when it comes to my religion and belief system. Some could see that as a good thing or a bad thing though?

    Anyway, I really think this post rocks, so I am going to go send a link to it to my list. Hopefully that will get some more exposure here and help educate a few more people ;-)

    Thanks for the fantastic post Willie.

    Talk soon,

    Shannon Herod
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    • Profile picture of the author Willie Crawford
      You're alright Shannon.

      I don't care what "they" say about you.

      Thanks, and always be true to yourself.

      Willie


      Originally Posted by Shannon Herod View Post

      Hey Willie,

      Awesome post my friend :-)

      That's a very important point and one I think we all need to learn. Sometimes I'm a little bit to open in my marketing. Especially when it comes to my religion and belief system. Some could see that as a good thing or a bad thing though?

      Anyway, I really think this post rocks, so I am going to go send a link to it to my list. Hopefully that will get some more exposure here and help educate a few more people ;-)

      Thanks for the fantastic post Willie.

      Talk soon,

      Shannon Herod
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      • Profile picture of the author Shannon Herod
        Originally Posted by Willie Crawford View Post

        You're alright Shannon.

        I don't care what "they" say about you.

        Thanks, and always be true to yourself.

        Willie
        Hey Willie,

        I appreciate it :-)

        I think I've done a pretty good job making sure "they" don't like me though :-)
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  • Profile picture of the author Randy Daugherty
    Kudos to you..Great share...thanks
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  • Profile picture of the author EA
    Thanks for sharing this Willie. I wish you all the gratitude the world can give you.
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  • Profile picture of the author InfinetADs
    Great Post WILLIE!!! You are so right!!
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  • Profile picture of the author Desperate
    Another ex-Nuke-submariner

    I cant even count the times that I knew a guy was a "bag of _ _ _" just by seing what he wasnt reccommended for. Looking for all the check boxes left empty by his previous command would tell you a lot about his level of incompetence. When it's written down or posted online it sure seams to be official enough for a captains mast, court martial or even civil punishment. Saw quite a few guys burn for the things thier wife, girlfriend, shaved-ape wrote on facebook or myspace.
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  • Profile picture of the author venkyiyer58
    HI Willie,

    If Dan Kennedy could go to his supplier, clear the air with him and get things on track again, can't a person who is desperate to the extent he or she is not sure of paying his or her next hosting invoice be upfront about it, even when selling something downloadable? I have been in deep s**t in my life, and I can sympathize, even if I see the point about selling something downloadable even when there is no surety of the download link surviving for a few days... till tomorrow... over the next one hour... whatever.
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    • Profile picture of the author Willie Crawford
      Originally Posted by venkyiyer58 View Post

      HI Willie,

      If Dan Kennedy could go to his supplier, clear the air with him and get things on track again, can't a person who is desperate to the extent he or she is not sure of paying his or her next hosting invoice be upfront about it, even when selling something downloadable? I have been in deep s**t in my life, and I can sympathize, even if I see the point about selling something downloadable even when there is no surety of the download link surviving for a few days... till tomorrow... over the next one hour... whatever.

      Yes, but our examples are drastically different in reference to hosting.

      In my example, the merchant is asking a customer to buy a service and
      build his business around that service, when it might not be in
      business tomorrow.

      Think of a shoppingcart system or autoresponders or even web hosting.
      I would not buy either and build my sales process around either hosted
      with a company where my database and all my files might be wiped
      out because my provider might be out of business shortly.

      I actually think that one should not offer that type of service if the
      possibility I just outlined exists, but I also don't see it as helping
      anything by making the fact that the host of the service is so close
      to being out of business. If the merchant in the above example
      needs that level of openness with anyone, it would be with his
      upline provider (his host)... who probably would be willing to work
      with him.

      Willie
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  • Profile picture of the author AshleyB
    Thank you for the post Willie. My grandmother always tried to impress upon me the need for discretion. Some of my biggest flubs in life have come from ignoring her advice.
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    • Profile picture of the author James Clark
      My experience has been people buy stuff for their own reasons. I was in the USAF for four years and was station at 8th Air force Headquarters and you have reminded me of how well the military was run. I can't speak about present day but I can tell you this. The world has changed! It's not changing its changed already. And these people don't care what they say and who they say it to.


      In a perfect world people wouldn't act like that but we don't live in a perfect world.
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  • Profile picture of the author justen_mllr
    So true... This should really help some people...
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  • Profile picture of the author Topgunb
    Hey Willie,

    I want to call you Willie the smack man Crawford.

    I think you should go down the road and create the worlds first and only SMACK marketing mentoring service.

    Charge oh $20k per seat, Max 15 students. And give them a good old fashioned boot camp type marketing weekend.

    Having read tons of what you've written, they going to have serious head trauma, trying to remember all those lessons. Which is enforced with the SMACK

    Enough of this tom foolery,

    The best thing about a chain of command is you knew who was in charge. You knew what you had to do. Everyone played their part. The job got done.

    If we can muster that kind of millitary precision into our marketing .... WOW

    IM'ers making $50k per mailling - $1 mill on a sales letter.

    Like in the good old days.

    Gave myself a smack.

    Cheers ... I salute you!
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  • Profile picture of the author Kelvin Brown
    Willie Crawford, lays the Smack Down!

    I have been guilty of at least one of the original sins, it your post.

    I am not telling which, as someone may do a search and only scan it, taking it out of context.

    I was in the military for just a few years, and leaned many of those same lessons. They also, applied in civilian life.

    This was good reading, and great reminders for those that have learned some of these lessons, and still choose to do their own thing.

    Kelvin
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    • Profile picture of the author Willie Crawford
      Originally Posted by Kelvin Brown View Post



      This was good reading, and great reminders for those that have learned some of these lessons, and still choose to do their own thing.
      Yes, I think one of the reason teachers/mentors repeat themselves
      so often is that many of us don't really change until we get tired of
      hearing the same thing over and over... and then one day the proverbial
      light bulb comes on, and we realize... "hey, this applies to me to."

      I know I was that way for the longest time with regards to
      outsourcing. I knew that it made perfect sense LONG before I started
      doing it.

      Willie
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      • Profile picture of the author SaleemY
        Willie, what a wonderful perspective on things, thanks for sharing.

        Just wanted to touch on the guy who was reliant on one supplier - this comes back down to not putting all of your eggs in one basket.

        Imagine working hard for years on getting to #1 for a certain high volume keyword. You make it happen and enjoy the fruits of your labour. Then Google suddenly decides to change their algorithm and your coveted position disappears overnight. Your income drops and your livelihood suffers. Not a nice position to be in, especially if you've taken on new and bigger financial commitments because of the income boost.

        On the other hand consider diversified sources of traffic from social media campaigns, display ads, partnerships - and in terms of SEO lots of streams of traffic from a large variety of long tail keywords. That sudden algorithm change is a lot less likely to kill your business and your growth is likely to be a lot more stable.

        When I outsource, I usually split up a project into a few different chunks, and have different people working on them. That way if one the providers falls sick, or loses their net connection because of a natural disaster, my project does not come to a complete standstill.

        Even in personal relationships, its only when you are self sufficient that you can truly have a healthy relationship.
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        • Profile picture of the author Willie Crawford
          Originally Posted by Saleem Yaqub View Post

          Willie, what a wonderful perspective on things, thanks for sharing.

          Just wanted to touch on the guy who was reliant on one supplier - this comes back down to not putting all of your eggs in one basket.
          Dan Kennedy, mentioned in my original post also teaches that the
          worse number in business is ONE.

          He preaches that you never want to depend upon:

          - 1 primary supplier
          - Way of generating business
          - 1 main customer
          - 1 main product
          etc.

          I'm certain that he yells that lesson so loudly in his teachings
          BECAUSE he made some of those mistakes :-)

          Willie
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  • Profile picture of the author Joseph Ratliff
    and just the ability to MAKE A DECISION and live with it.
    This right here...this has had such a ripple effect on the rest of my life (outside of my business) it's not even funny.

    Excellent topic Willie.
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    • Profile picture of the author Willie Crawford
      Originally Posted by Joseph Ratliff View Post

      This right here...this has had such a ripple effect on the rest of my life (outside of my business) it's not even funny.

      Excellent topic Willie.

      It's one of those HUGE factors that separates those still
      struggling from the top 5%.

      You are going to make mistakes. Accept that fact, do what
      you can to minimize the risk, and then do it.

      Being a soldier was all about risk reduction, and then getting
      the job done. It's funny, even to this day I won't stand on
      the top of a step ladder or use a weed-eater without
      safety goggles... I understand not taking unnecessary
      risk.

      However, taking risks where the outcome is not 100%
      assured IS a part of business.

      It does often start a ripple effect.

      Willie
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  • Profile picture of the author Sell
    Many people trying to make a living on the internet need a SMACK, mabye not, just a point in the right direction, the DO's and the DON'Ts.
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  • Profile picture of the author JJonesRN3
    Hi,

    Thanks for the post gave me something to think about.
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