A couple of days ago I put in an order for some articles that will be the content for my second site (the first one I hand built).
So there I was patting myself on the back for being "smart" enough to outsource something. Imagining how much quicker I could reach my goals because I had been smart enough to ship off some work.
After sending off my first batch I decided to work on the setup of my second site. So in about an hour or so I had everything done and just needed the content.
And this is where I made my mistake. I began waiting for the content.
So, as I couldn't really do anything on my second site I went off and spent the evening watching TV with my family.
This morning I'm back at my day job and thinking about how things are going and the penny drops.
i did nothing, and used the fact I had outsourced something as an excuse not to work. (It wasn't a concious decision, but that's basically what I did).
What I should have done was research for my 3rd, 4th, 5th ... nth site.
I could have been buying the domains for them. I could have setup the hosting for them and wordpress. I could have been choosing what articles I would need for each of them (so that when I get my first batch back I can send another batch).
Hell, I could have been writing articles myself for at least one of the other sites. In short I could have been driving my business forward.
Hopefully this can act as a cautionary tale for someone else - but I figure folks as dumb as I am are in the minority.
To quote Homer Simpson : "DOH!!!".
Tonight I will work doubly hard to make up for lost time - and I will definitely not make the same mistake twice. If i was good at SEO i might attempt to have my name rank under the term "Dumbest man on the planet". hmmm perhaps I should outsource it.