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Do you use these Lies when mailing your list? Why?

by Rob Anderson
14 replies
Hi everybody.

This rant needs to be aired for list builders...

I have not posted a thread for awhile, but this morning I felt that I really needed to let any newer email list builder know one of my pet hates!

When you post an e mail message to your list do you use lines like this?...

Rob - Confirm your free PDF
or
Rob Please confirm your gift
or
The free gift you asked for

And a whole lot of similar ones?

NOW IF I had actually asked for and opted in to a list for a free gift then I would be quite happy with that line,

But those of you that simply just randomly put it into your subject line, and I had not asked for it, will have me unsubscribe immediately.

I see it as a completely blatant lie!

Someone who mails me and tells me that I asked for an item that I had not asked for - is lying to me!
Ergo they will lie about a lot of other stuff too, Right?
And simply cannot be trusted - and all they really wanted to do was to get a better "open-rate".

Fail!

That's it guys - never lie - ever, if you want me to stay on your e mail list.

What actually prompted me to do this thread is something that even you experienced marketers need to take note on.

I have been on thousands of lists, for hundreds of different reasons, BUT only trust about a dozen marketers.

One of those marketers that I trust sent me that headline this morning... and it was so disappointing!

Cool
Rob
#lies #list #mailing
  • Profile picture of the author Ian Malone
    yes i have unsubsidised to lots of lists because you get the same old crap once there is a new product launch the next best shiny object to go after you are just best sticking to a sertain few marketers email list as you just get bombarded with all sorts of junk that you have to waist your time deleting and unsubscirbing to .
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  • Profile picture of the author Sheryl Polomka
    I hate the one 'notification of payment received' or similar. I HATE those!!!

    No I don't use them, I don't lie to my subscribers - sure I might not be as rich as those people who do lie to get rich but I don't care, if being poor is the reward for being honest, then that's just the way it is. But I prefer to be poor than to lie!
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    • Profile picture of the author Riz
      I don't personally use any titles that are blatant lies as it is such a turn off for me.

      Here's my take:

      1) You will find some marketers use these as subjects as they are split testing.

      2) Some will use them as they have already done split tests and found them to be beneficial, ie more buyers/action takers compared to unsubcribes.

      3) The majority of the marketers will be using the 'blind following the blind' formula. They see others doing it and assume it works.

      Lies in buisness (or in any other aspect of life) will never get you very far.

      Riz

      Originally Posted by Sheryl Polomka View Post

      I hate the one 'notification of payment received' or similar. I HATE those!!!

      No I don't use them, I don't lie to my subscribers - sure I might not be as rich as those people who do lie to get rich but I don't care, if being poor is the reward for being honest, then that's just the way it is. But I prefer to be poor than to lie!
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    • Profile picture of the author JustinDupre
      Originally Posted by Sheryl Polomka View Post

      I hate the one 'notification of payment received' or similar. I HATE those!!!

      No I don't use them, I don't lie to my subscribers - sure I might not be as rich as those people who do lie to get rich but I don't care, if being poor is the reward for being honest, then that's just the way it is. But I prefer to be poor than to lie!

      Yeah same here.. honest is always better in the long run.
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    • Profile picture of the author thinkahead
      Originally Posted by Sheryl Polomka View Post

      I hate the one 'notification of payment received' or similar. I HATE those!!!

      No I don't use them, I don't lie to my subscribers - sure I might not be as rich as those people who do lie to get rich but I don't care, if being poor is the reward for being honest, then that's just the way it is. But I prefer to be poor than to lie!
      Oh I hate that too - 'notification of payment received' - drives me mad and I simply delete the email.

      The other one that annoys me is anything guaranteeing my commission cheque or telling me money is waiting for me - that gets deleted too!

      Why would you lie to your list? It's arguably your greatest asset so why lie to them? No quicker way to lose their trust than to lie. Lie to them and you may as well delete your list.
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  • Profile picture of the author Jeff Usher
    Your talking to people in the wrong forum. Marketers here will use any tactics to get their emails opened regardless of what it means to their subscribers. The point has been made on many occasions but the usual response from list owners is - "if it works - then I'll carry on doing it".

    The latest trend appears to be subject lines like "bad news" or some spin to make you think that there genuinely is some bad news about something, only to find it's just a marketer of low ethics and moral values just getting you to open the email. Here's a recent one I had from a person I thought was a well respected marketer:-

    sorry for mass broadcast but this is bad news

    www . xxxxxxxxx . com/badnews/
    (please keep private)
    Clicking the link just took me to a normal sales page. Now how duped would you feel ???

    However, like I said, this is marketing and 99% of people here with lists will use any and all tactics to get their mail opened and if their subscribers don't like it - they can shove it ( or usually just unsubscribe ).

    Jeff
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    • Profile picture of the author JohnHuizinga
      Originally Posted by Jeff Usher View Post

      However, like I said, this is marketing and 99% of people here with lists will use any and all tactics to get their mail opened and if their subscribers don't like it - they can shove it ( or usually just unsubscribe ).

      Jeff
      83% of statistics are made up.

      I've been here a while and I don't recall seeing a post that recommended that people lie to their prospects or customers that didn't get shot down repeatedly by other members here.

      No doubt there are people here like you describe. But painting everybody here with the same brush is pure bull****.
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  • Profile picture of the author Rob Anderson
    thanks for adding guys!


    Just got a new one

    "confirmation required'

    Now William knows that I never did an opt in that needed confirmation.
    and he has just unsubscribed me of his own free will - ha-ha
    Bye Bye William!
    Some days I enjoy letting the list owners whittle themselves down.
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  • Profile picture of the author flavius333
    This is really silly. I've recently read a free report that suggested the email broadcaster to "sell the opening" of an e-mail; once opened, the content should "sell clicking the link"; and then, the sales page will do its job.

    It's unfortunate that some people think and act like that, and it's the industry that loses overall - by taking the hype to a next new level, which will eventually decrease the level of responsiveness of any list.
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  • Profile picture of the author Daryl Lim
    The reason for that is that they have to make money. Just that its a little too edgy... I would suggest email marketers use better language and no false promises like "make $1000000 in 7 days" as the subject line.

    OR

    'sorry, I sent you the wrong link previously'

    OR

    '{name_fix}, you'd better have a good attorney...'

    OR

    'please don't be mad...'
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  • Profile picture of the author Rob141
    Horrible aren't they?

    Another thing I hate is when you have to scroll down a long way to find the unsubscribe link.
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  • Profile picture of the author pearlydean
    I also don't like any "trick" that is designed to make me open an email. If you use a good headline and you are selling a good product why resort to tricks?

    I have received a few of these this week and take the time to unsubscribe so it lowers the noise in my inbox.

    Honesty always pays off in the end in my opinion!
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    • Profile picture of the author Bewley
      What a coincidence! Just opened my email client and got this,

      "Notification of Payment Received. . . 1st Notice"

      From a marketer who is a member of this forum (see some of my previous posts.)

      Not only is this misleading and unethical, his link directs to an offer that is for US based marketers only! I am UK based, and so is he!

      His integrity was always dubious at best, now it has dropped through the floor. Anything goes for a bit of moolah.
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  • Profile picture of the author DireStraits
    I used to get a lot of these.

    Recently, I unsubscribed from the majority of the lists I was on (in the internet marketing / make money online niche), because I was forever receiving crap like this.

    "Paypal payment received"
    "You have a new Facebook friend request"
    "Re: Hey Michael"

    Whatever.

    These are normally the same people from whom I received absolutely ZERO useful emails; just a constant barrage of promotion-after-promotion.

    And even the promotional emails I received, I'd already received - in identical form - from about 50 others'. Same email, with some story written in the first person, from everyone.

    Lazy.

    Well, I'm not on their lists anymore, and I'll never ever be buying anything from them, so I guess it's their loss.

    Checking my emails in the morning now feels like my mouth after brushing my tushies with Aquafresh ... just without the mint.
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