What's your visitor value?
This month mine is $0.91 which means I make $0.91 profit from each unique visitor to my site.
So is this good or bad?
It's not really possible to answer such a general question because it depends on many factors such as your price, conversion rate, traffic quality, cost per visitor etc.
For me, I'm looking for a visitor value of between $0.50 and $1.00 so I'm not far off the mark.
What's yours? Do you track it? If not, you really should. It's a great number you can use as a benchmark for improving your bottom line or to avoid losing your shirt.
Cheers,
Neil
New Book! Radical Life Extension. Help me to hasten the defeat of aging.
Michael Ten . Do Nothing Does . All Books by Michael Ten