Google and the Long Tail

7 replies
Hello,

I have a long tail question that I didn't find asked here at WF.

Using the Google Keyword tool, I have found several three word phrases in a few niches that Google says has 12k searches / month. Testing those phrases using "<phrase>" yields between 150-2k competing pages. At first I thought I hit the jackpot! However, those particular phrases are somewhat "backwards".

Let me explain.

Normally, one would normally use the phrase like this: "word1 word2 word3". These phrases are backwards - "word3 word1 word2". Re-testing with Google using the "normal" form yields FAR greater competing pages.

Now I am college educated and I also live in a hick town, so I get to hear it all. But even the rednecks would never use the phrases in the backwards form.

I DID notice that Google highlights the search phrase and I have found it used when there is punctuation between the words. I CAN make a nice title using those three words such as "Don't Waste your Time with <word3> <word1>. <word2> these 3 Steps for Success!", or something like that. But, using that title enclosed within quotes, and even shorter versions of it, yields almost no search results, even though the phrase has the keyword within it.

Should I abandon such phrases? Or will making a long tail using those phrases and "buy type" prefixes and suffixes yield good traffic in real life? In other words, will Google pick out the "EXACT" phrase in the middle of my title and include it with the "word3 word1 word2" results?

Thanks,

-Ken
#google #long #tail
  • Profile picture of the author Done at 47
    No google wont pick it out I don't think. Can you not use the long tail on its own? or as a prefix to 3 or four words that then help it make sense?
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    • Profile picture of the author kenkos68
      Originally Posted by Done at 47 View Post

      No google wont pick it out I don't think. Can you not use the long tail on its own? or as a prefix to 3 or four words that then help it make sense?
      On some of them I can. Most I can't. They do work well in two sentence titles. In fact, that is how they appear in bold when doing the "" search in google. It is just hard to see someone actually typing the exact phrase without adding in a few extra words to help it make sense.

      -Ken
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  • Profile picture of the author Angela V. Edwards
    If the majority of people wouldn't say it that way, they probably wouldn't search for it that way, either. What you want is a long tail phrase that actually gets searches. Cross reference what Google tells you with some other keyword tools.

    Originally Posted by kenkos68 View Post

    Hello,

    I have a long tail question that I didn't find asked here at WF.

    Using the Google Keyword tool, I have found several three word phrases in a few niches that Google says has 12k searches / month. Testing those phrases using "<phrase>" yields between 150-2k competing pages. At first I thought I hit the jackpot! However, those particular phrases are somewhat "backwards".

    Let me explain.

    Normally, one would normally use the phrase like this: "word1 word2 word3". These phrases are backwards - "word3 word1 word2". Re-testing with Google using the "normal" form yields FAR greater competing pages.

    Now I am college educated and I also live in a hick town, so I get to hear it all. But even the rednecks would never use the phrases in the backwards form.

    I DID notice that Google highlights the search phrase and I have found it used when there is punctuation between the words. I CAN make a nice title using those three words such as "Don't Waste your Time with <word3> <word1>. <word2> these 3 Steps for Success!", or something like that. But, using that title enclosed within quotes, and even shorter versions of it, yields almost no search results, even though the phrase has the keyword within it.

    Should I abandon such phrases? Or will making a long tail using those phrases and "buy type" prefixes and suffixes yield good traffic in real life? In other words, will Google pick out the "EXACT" phrase in the middle of my title and include it with the "word3 word1 word2" results?

    Thanks,

    -Ken
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    • Profile picture of the author kenkos68
      Originally Posted by Angela V. Edwards View Post

      If the majority of people wouldn't say it that way, they probably wouldn't search for it that way, either. What you want is a long tail phrase that actually gets searches. Cross reference what Google tells you with some other keyword tools.
      Thanks Angela!

      -Ken
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  • Profile picture of the author Marcus Paul
    You have think about what the searcher would actually type and try to match for that phrase. Google will try to find the *most* relevant pages for that phrase as typed in. Try using both in your title if you can, that has worked for me in the past.

    Ex: "You Can Lose Weight Fast or Try Fast Weight Loss" (or something like that
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  • Profile picture of the author kenkos68
    I guess there could be a second part to my question / problem - somewhat of a catch-22. The more natural the long tail is in terms of a natural language query, the harder it is to incorporate that EXACT long tail within an article, blog, or page title. Unless you have it exact, then you can run into the same problem of not having your titles match up within the predicted, "keyword", search results.

    Maybe I am just over analyzing it.

    -Ken
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  • Profile picture of the author Warrior Markets
    Totally agree with this.

    Also you'll find with the Google keyword tool that sometimes you'll get results which seem to be so unnatural. They look as if they are just a part of a fuller search, eg, the result might be "is the best way to make money", which you assume is from a more realistic search, such as "what is the best way to make money".

    -WM
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    I have nothing of value to add here. But we can't let a signature go to waste now, can we?
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