REVERSE YOUR THINKING, & Think Like Your Customers...

5 replies
I just had this strong feeling tonight to share this simple thought-reversal technique with you all...

I have read about this many times... how you need to think like your customers in order to write a proper sales page, or come up with proper pricing structures that will be well received by your particular customer base.

On a particular project of mine, I was debating whether or not to offer a monthly membership fee, or a one time lifetime membership fee...

Here's where I 'Reversed my thinking' when I put myself in my customer's shoes
(which I have also worn a few times myself, purchasing different products/memberships/etc... as I am sure you have worn yourself...)

I took a step back and thought... I really like this product, but I don't want to be locked into a monthly fee... If this product that I am very tempted to buy right now was a one time 'lifetime membership fee' I would purchase immediately...

Now, I'm in no way saying that one time offers are better than monthly membership fees... no way, no how... in the bigger 'business' picture, surely a monthly residual membership fee is the best way to go for your business... but it depends on the product.

In this particular product's case, once I took a step back and thought about it as though I was a customer, it was clear that I needed to go the 'Lifetime one fee only' route, simply based on the product/offer itself, and more importantly, based upon my true emotions that came out of nowhere when I was thinking like a customer.

My point is, take a huge step outside yourself, don't think about the best thing for you, or your business... but try to focus on what the best things for your customers are... because without them, you have no business!

Now... what are your thoughts on this simple yet powerful technique, and how do you put yourself in YOUR customers' shoes?


- Jared
#customers #reverse #thinking
  • Profile picture of the author Ken Preuss
    Jared,

    You have just hit upon one of the TRUE million dollar skills in this business: the ability to think as if you are the customer.

    In my experience this is perhaps THE most lucrative skill one can develop. And it doesn't even need to be developed - all you have to do is care enough to put yourself "over there".

    Everything I do - from copywriting to marketing funnel sequence to product creation - comes out of what you are talking about.

    Thanks for posting this. I hope people take note of it as one of the true seeds to a million dollar business.

    Ken
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    A Secret to Success: Making serious money online or offline is not complex unto itself - we're the ones who complicate it. Simply sell them what they are already buying.

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    • Profile picture of the author Jared Alberghini
      Originally Posted by Ken Preuss View Post

      Jared,

      You have just hit upon one of the TRUE million dollar skills in this business: the ability to think as if you are the customer.

      In my experience this is perhaps THE most lucrative skill one can develop. And it doesn't even need to be developed - all you have to do is care enough to put yourself "over there".

      Everything I do - from copywriting to marketing funnel sequence to product creation - comes out of what you are talking about.

      Thanks for posting this. I hope people take note of it as one of the true seeds to a million dollar business.

      Ken

      Thanks a bunch Ken, you took the thoughts right out of my head...

      I just wanted to share this fundamental seed to grow million dollar businesses as you mentioned...

      - Jared
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  • Profile picture of the author gyutae
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    • Profile picture of the author Shaun OReilly
      So true Jared.

      To be a really effective marketer you HAVE to be able to
      get inside the minds of your prospects and clients.

      Before you can even attempt to influence someone else
      you need to understand them:

      You have to know what they're going through before
      you can attempt to present your offer favorably to them.

      You need to know what they really want.

      You need to know what their major burning problems are
      and what keeps them awake at night.

      You need to know what their objections are so you can
      overcome them - preferably in advance.

      I'd say that this is just about the #1 skill a marketer needs
      to have: the ability to really look at the world through
      their prospect's eyes and see what they see and feel
      how they feel.

      Unfortunately, too many 'marketers' get stuck inside their
      own head and assume that everyone's like them.

      Big mistake.

      Thanks for highlighting this marketing essential Jared.

      Dedicated to your success,

      Shaun
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      .

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  • Profile picture of the author Harvey Segal
    Originally Posted by webdesignhq View Post

    I took a step back and thought... I really like this product, but I don't want to be locked into a monthly fee... If this product that I am very tempted to buy right now was a one time 'lifetime membership fee' I would purchase immediately...
    Jared

    You can use this to your advantage in your sales copy.

    Explain how you are wondering what sort of monthly fee
    to charge e.g $47 then you decided on $37 etc
    and then end up by saying you'd gone for a one-off fee.


    Harvey
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    • Profile picture of the author Jared Alberghini
      Originally Posted by Harvey.Segal View Post

      Jared

      You can use this to your advantage in your sales copy.

      Explain how you are wondering what sort of monthly fee
      to charge e.g $47 then you decided on $37 etc
      and then end up by saying you'd gone for a one-off fee.


      Harvey
      GREAT Idea Harvey... I didn't even think of that... but you are absolutely right! Thanks very much for the idea...

      - Jared
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