What's the best way to find a sub niche

Welcome, Katherine...

One way to go about it requires nothing in the beginning but your brain and some effort observing the world.

For example, I was watching a golf show the other day, and the pro being interviewed mentioned that strength conditioning became much more important as he got older.

Sub-niche: Core strength exercises for middle-aged and senior golfers.

Another example...

As part of an experiment, I posted a number of health-related articles of varying quality to see what phrases people would find the site for. One of the most popular turned out to be an article about alcohol and bodybuilding. Specifically, about being able to drink and pursue bodybuilding.

Sub-niche: Guys interested in bodybuilding and a party lifestyle at the same time.

Read magazine covers, and ponder what audience the magazine serves in general, and what segment of that audience each headline is aimed at.

Pretty soon, ideas for sub-niches will come to you in a flood.

Once a possibility strikes your fancy, you need to answer a few questions:

> Is the group large enough to make it worth your trouble?

> Does the group spend money on your subject? [Both examples above definitely qualify.]

> Can you reach them effectively?

> Can you "make them an offer they can't refuse?"

If those come back as yeses, you have a niche worth pursuing.

Instead of focusing first on finding a sub niche you can go from zero to making money a whole lot quicker by focusing on getting access to a hungry market.

In other words look at the sites online who are selling products to your major niche.

Look for people who obviously have substantial sales and traffic.

Look at their products. Really study them.

Then start a communication with the owner of the site.

You want to find out if they're open to doing joint ventures with someone.

The ideal situation would be to survey their list to find out what products they might be interested in but that's not always practical or desirable.

If you're paying attention when you're reading their product and you've taken the time to work out who is buying those products you should be able to come up with a few ideas on:

Related but non-competitive products...especially products that will have high value to that particular niche.


Then it's just a matter of in your conversations with the site owner talking about a product you're working on or thinking of working on and seeing how they respond to a joint venture proposal.

This method is a whole lot easier than starting from scratch and trying to build a market yourself in what is one of the most highly competitive niches on the internet.

Kindest regards,
Andrew Cavanagh