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Why 95% of Internet Marketers Can't be Wrong

by Will Edwards
48 replies
It has often been said here that 95% of internet marketers fail to make any money at all online. Well, I don't know how accurate that figure is, but it certainly makes you think doesn't it? If only 5% are actually making money, then the number making a decent living will be very small; and the people who consistently reach and exceed 7 figures annually are rare animals indeed.

So, as I would like to help and encourage people who are still in the 95%, here is something you should think about very carefully. Let this sink in: if 95% of internet marketers fail to make ANY money online, then 95% are clearly going about the whole business wrong - QED.

What do 95% of internet marketers actually do?

- Follow the Herd (to use a term much favoured by Allen)
- Bombard their lists with low-value emails
- Promote all the latest fads
- Continually search for the Golden Key

There are causes and there are effects. Not making money is an effect, some of the causes of which are in that list. If you want to make money, it's the causes you need to address in order to reap the effects you desire.

Remember that the results of 95% of internet marketers can't be wrong! The figures speak for themselves. Watch the herd and remember that, all the time, you are constantly being given an object lesson in how NOT to do it!

Will
#95% #can’t #internet #marketers #wrong
  • Profile picture of the author tpw
    The 95% tend to be chasing the fast buck.

    The 5% are focused on giving value to their customers.

    Think about it.

    The 95% are "me-driven".

    The 5% are "customer-driven".
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    • Profile picture of the author ColdFire123
      Originally Posted by tpw View Post

      The 95% tend to be chasing the fast buck.

      The 5% are focused on giving value to their customers.

      Think about it.

      The 95% are "me-driven".

      The 5% are "customer-driven".
      You actually have a point in this.....so, just out of curiosity, what are you're methods for a "costumer-driven" business?

      I'm really curios.....
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      • Profile picture of the author tpw
        Originally Posted by ColdFire123 View Post

        You actually have a point in this.....so, just out of curiosity, what are you're methods for a "costumer-driven" business?

        I'm really curios.....

        I try to focus on the needs of the customer. I am not always successful, but I always try.

        It is like when you are writing sales copy. If you talk to them about the features of your offer, you are talking about your offer through your own eyes.

        But ideally, you should be talking about benefits of your offer, or more to the point, why your readers should care about what you are saying.

        For example.

        If I said my water faucet was shiny and turned 180 degrees, those are product features -- the things that I think are important.

        But if I said my water faucet allows you to quickly and easily fix a refreshing glass of water, those are product benefits -- the things that are going to make my prospects want what I am selling.

        I hope this makes sense...
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      • Profile picture of the author Will Edwards
        Originally Posted by ColdFire123 View Post

        You actually have a point in this.....so, just out of curiosity, what are you're methods for a "costumer-driven" business?

        I'm really curios.....
        1. Define the Market - who are you going to serve?
        2. Develop the Offerings - create/acquire what your customer wants
        3. Develop Strategic Assets - skills/resources/capabilities
        4. Prepare for Execution - strategy/vision/goals

        Will
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  • Profile picture of the author Chris Worner
    Wasn't that long ago when 99% of the population believed the world was flat either.

    Chris
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    • Profile picture of the author tpw
      Originally Posted by Chris Worner View Post

      Wasn't that long ago when 99% of the population believed the world was flat either.

      Chris
      What do you mean?

      I look out my window and the earth is flat for as far as I can see!!

      Are you now suggesting that the earth isn't flat?

      Buddy, you need to go to where I live... It is flat for 500 miles going west... LOL
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      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author Robert Puddy
      Originally Posted by Chris Worner View Post

      Wasn't that long ago when 99% of the population believed the world was flat either.

      Chris
      Another fallacy... At no point in history or even pre history did educated people believe the earth was flat

      It must first be reiterated that with extraordinary few exceptions no educated person in the history of Western Civilization from the third century B.C. onward believed that the earth was flat. A round earth appears at least as early as the sixth century BC with Pythagoras, who was followed by Aristotle, Euclid, and Aristarchus, among others in observing that the earth was a sphere

      The ancient Greeks knew that the world was not flat, they didn't all believe it was round, some thought it a kind of circular spiral, but that knowledge was lost during the Dark Ages. By 1500, many educated people believed that the world was round, but it was not until the 1800's that that knowledge became widespread. this is mainly due to people who went against the beliefs of the time, generally got themselves killed.

      It is possible that the ancient Hebrews always knew that the world was round: Isaiah 40:22 says "he sits enthroned above the circle of the earth"

      Myth of the Flat Earth - Wikipedia, the free encyclopedia

      Studies in the History of Science
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  • Profile picture of the author AndrewCavanagh
    Originally Posted by Will Edwards View Post

    What do 95% of internet marketers actually do?

    - Follow the Herd (to use a term much favoured by Allen)
    - Bombard their lists with low-value emails
    - Promote all the latest fads
    - Continually search for the Golden Key

    I would add:

    - Simply not taking action on the information they have (that would be the no 1 reason internet marketers don't make money).

    - Focusing on a fanciful dream of trying to get rich overnight or make huge sums of money in a short time period instead of setting some realistic short term goals and developing some real skill.

    - Being overly focused on making money for themselves instead of focusing on delivering real value to others. When you deliver value to other people the opportunities for making money increase exponentially.


    Kindest regards,
    Andrew Cavanagh
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    • Profile picture of the author Kevin Williams
      Originally Posted by AndrewCavanagh View Post

      I would add:

      - Simply not taking action on the information they have (that would be the no 1 reason internet marketers don't make money).
      Definitely this. Also, I like to think that most of the 5% that do make money online, make a substantial amount. It only took me a month or two to scale up from hundreds of dollars a month to thousands... it seems like the first few dollars are the hardest and once you get on a roll you just keep going.
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  • Profile picture of the author jasonmorgan
    Wasn't that long ago when 99% of the population believed the world was flat either.
    I suppose you're going to tell me there is no Sana Claus either!

    Well, internet marketing is easy... but it's not easy.

    The fundamental principals to follow in order to make money online aren't a secret and they aren't very complicated but it's the execution that trips most people up.

    This is why a lot of the make money online methods always read like a rehash of old ideas... because they are old ideas.... rewritten, reshaped and modified but still based on old and proven concepts.

    In the years that I've been doing this the basics have remained the same. Some easy loopholes have closed down and google likes to mess with my head every few months but other than that it's same 'ol same 'ol internet marketing.

    Like anything, following a solid and proven plan and remaining persistent is the key to success.

    Do some strike it rich quickly while others scratch away for years? Yeah, it does happen but it in most cases it's due to a clever idea or a twist on an old idea or just plain ol' luck. You can't buy magic in a bottle.

    There is also a misconception that it's easy to make a lot of money really quick. This idea is further blown out of proportion by misleading or flat out bogus advertising by those who are selling Get Rich Quick schemes.

    And finally, depending on the route you take is going to determine the amount of success you reach. Not all internet marketing paths are the same. Some are easier than others and some have more or less potential with how much you can eventually earn.

    OK.. back to watching The Walking Dead.... Zombies are coming to get you.
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    • Profile picture of the author scrofford
      Originally Posted by jasonmorgan View Post

      I suppose you're going to tell me there is no Sana Claus either!
      THERE'S NO SANTA CLAUS!!!!!
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      • Profile picture of the author Steven Wagenheim
        I just be myself, be honest, and give people what they're looking for in
        regard to a solution to whatever problem they're having.

        It may not work for everybody, but it works for me.
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        • Profile picture of the author Steven Wagenheim
          Need to add this.

          Know why people fail? Because they're not serious about their business.

          I had a guy schedule an 11 AM Skype call with me today to just discuss
          my coaching program. He never showed up.

          I have NO time for people who don't take their business seriously.
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  • Profile picture of the author Dennis Gaskill
    Well stated, Will. I wrote a similarly focused piece in my last newsletter. Originality is rewarded, copy-catting, not so much. If Joe only copies Bob, why isn't Joe a success when Bob is? Maybe because Joe hasn't been Joe yet, he's only tried to be Bob. Joe can't be Bob though, so he fails.
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  • Profile picture of the author paulie888
    It's funny that despite all the marketers swearing that this and that is dead in internet marketing, the basic principles of providing value (and especially 'ethical' listbuilding) in IM have not changed much at all.

    It's not glamorous, and it requires creativity and discipline in providing true value to the people you market to. Unfortunately, the masses don't want to hear about it as they typically want a simplistic 'job' that a monkey could do (i.e. something the lines of mindlessly pushing buttons on the computer). The problem is further compounded by marketers pandering to this need in their sales copy and message.

    Paul
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    • Profile picture of the author Anonymous Affiliate
      Originally Posted by paulie888 View Post

      It's funny that despite all the marketers swearing that this and that is dead in internet marketing, the basic principles of providing value (and especially 'ethical' listbuilding) in IM have not changed much at all.
      In fact, the basic principles in ANY business have not changed at all:
      1. find an existing need/desire/problem
      2. figure out a worthy solution to it
      3. package it in a glossy manner
      4. get the word out as loud as you can.
      Most of people (95% according to you) fail at point #2 and #4.
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  • Profile picture of the author Revolves
    In the end, it boils down to this:

    Neither follow the herd, nor follow the "elite," only follow that which is good for your customers. I've included "elite" because you should never assume that the top 5% are doing the best thing for their customers. They might have unintentionally missed something better. So, always do your own homework.

    People have a lot of knowledge (this includes newbie IMers). However, they don't use it, or they try using it in a way it is not meant to be used. Just open your eyes wide open, the solution is right in front of you, staring at you.

    Most of the beginners don't understand the difference between simple (as in "simple to understand"), and easy (as in "doing easily or effortlessly"). Making money online is simple, but not easy. It's not rocket science, but it still does take a lot of work.

    Regards,
    Revolves
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  • Profile picture of the author rparikh
    I think there are two most important thing to be successful in online world.Commitment and willing to take action.

    The other thing is accept to defeat.If anyone want to be successful,he should be ready that he might going to fail.He should learn it and improve every single day.
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    • Profile picture of the author Shaun OReilly
      The root cause of most of these problems is down to mindset.

      Being self-focused rather than customer-focused.

      Being fear-driven rather than being action-driven.

      Being opportunistic rather than strategic.

      Until people deal with the root cause, rather than the symptoms,
      results will continue to elude them.

      "If the right things are not happening for you, then obviously
      you're not doing the right things."       Sadhguru Jaggi Vasudev

      The vast majority of people don't even get to the vital action
      stage.

      And remember that your business growth will never exceed
      your own personal growth either.

      Do the internal work, and the outside takes care of itself.

      Dedicated to your success,

      Shaun
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      • Profile picture of the author scrofford
        Originally Posted by Shaun OReilly View Post

        The root cause of most of these problems is down to mindset.

        Being self-focused rather than customer-focused.

        Being fear-driven rather than being action-driven.

        Being opportunistic rather than strategic.

        Until people deal with the root cause, rather than the symptoms,
        results will continue to elude them.

        "If the right things are not happening for you, then obviously
        you're not doing the right things."         Sadhguru Jaggi Vasudev

        The vast majority of people don't even get to the vital action
        stage.

        And remember that your business growth will never exceed
        your own personal growth either.

        Do the internal work, and the outside takes care of itself.

        Dedicated to your success,

        Shaun
        Good food for thought Shaun! I completely agree with you. We have to grow inside in order to change our circumstances on the outside. Sadly though, people want to blame every outside influence, when the problem is ALWAYS within themselves.
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  • Profile picture of the author Site87
    Sometimes I think people forget that IM is just like any business.
    If more IMers were to treat their internet marketing efforts as a business and commit to making it work by staying focused and offering value to their customers, I think more people would still be in business.
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  • Profile picture of the author J Bold
    Originally Posted by Will Edwards View Post

    It has often been said here that 95% of internet marketers fail to make any money at all online. Well, I don’t know how accurate that figure is, but it certainly makes you think doesn’t it?


    Yes, makes me think that people love to make numbers up to prove their points.
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  • Profile picture of the author E. Brian Rose
    In some businesses customer service is not very important. In fact, I know this one lady that runs a business where she absolutely despises her customers and let's them know it. She even makes them call her Madam. Believe it or not, she even tortures her customers by digging her high heels into various body parts.

    So, you see, all of you are wrong. Customer service is not the end all be all to business. Geesh you guys think you know everything.
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    • Profile picture of the author Gail_Curran
      Originally Posted by E. Brian Rose View Post

      In some businesses customer service is not very important. In fact, I know this one lady that runs a business where she absolutely despises her customers and let's them know it. She even makes them call her Madam. Believe it or not, she even tortures her customers by digging her high heels into various body parts.

      So, you see, all of you are wrong. Customer service is not the end all be all to business. Geesh you guys think you know everything.
      LOL. But she's still giving the customers exactly what they want. That's real customer service.
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  • Profile picture of the author liveurlyf
    First of all I don't believe that 95% of IMers fail. I really don't believe the statistics. Some folks just coined that line to sell their IM produtcs.
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  • Profile picture of the author Chris Munch
    I've written a book on this. The bulk of it comes down to mindset, most people fail because they approach their business in completely the wrong way and are unwilling to change.

    From my own experience helping people its more like 98-99% of people that fail, probably even higher than that.

    If you ever get a bunch of people together and try to help them start an online business, you will find over 90% of them just don't succeed. The reasons vary, but the stat the OP gave is pretty accurate in my opinion. I think if you ask anyone doing a legit coaching WSO here on WF they'll tell you the same.
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  • Profile picture of the author Lee Wilson
    Originally Posted by Will Edwards View Post


    There are causes and there are effects. Not making money is an effect, some of the causes of which are in that list. If you want to make money, it's the causes you need to address in order to reap the effects you desire.
    If only they would take notice of that one sentence. Of all the struggling IM'ers websites, you see the same problems over and over. Barely targeted generic visitor > send to any landing page > fill page with basic info that the visitor already knows > confuse the visitor or make things difficult > lead them nowhere, hope they click something.

    Almost right, but just not quite. Those little details that matter are just too boring to take any notice of.

    All the "I've been scammed" crowd buy the "method" and copy the template succesfully but completely ignore the principle of the model itself. On the surface, it looks like they done everything exactly as taught.
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  • Profile picture of the author vc2008
    Persistence counts too. But hyped sales copies confuse the newcomers.
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  • Profile picture of the author SGdarling
    I see the explanation of 95%:5% ratio very simple. If there is a lamb and 100 wolves, so it is very clear that only about 5% (the strongest and most agressive wolves) will eat this lamb. sorry for such an example, but this is how it works. the most persistant and smart internet marketers make money.
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    • Profile picture of the author DogScout
      Originally Posted by SGdarling View Post

      I see the explanation of 95%:5% ratio very simple. If there is a lamb and 100 wolves, so it is very clear that only about 5% (the strongest and most agressive wolves) will eat this lamb. sorry for such an example, but this is how it works. the most persistant and smart internet marketers make money.
      Except in this case, there are about 100 lambs per wolf. Lol.

      One sales person makes 3K a month, one 100K a month. Is the 3K guy unsuccessful? Definition has a lot to do with it. 3% of alcoholics are 'successful'. The definition used is: 'do not die as a result of their drinking'. So though an alky may be sober 20 years, if he/she dies of liver sclerosis, by definition, they are 'unsuccessful?

      17% of people on Earth live on starvation diets, 1.7% die every year of starvation. Chances of being hit by lightning are 4 times the chances of hitting the PowerBall. 40,000 die in car accidents in the US alone every year. You have a better chance of being murdered than bit by a shark. 95% of all car accidents happen with-in a mile of home. (Which is why I moved!) It goes on and on and means nothing.

      Is it 5% a year, month, forever? I tend to think unless someone gives up, 95% would eventually become sucessful, IF they had the ability to be sucessful at any unstructured endeaver. (There are those that NEED someone to always and continually motivate them in order for them to perform, but I think it is much less than 95% in my experience).

      One famous 'guru's' story involves well over 3 years of abysmal failure (didn't make a dime, or so the story goes) and a resolve to sell real estate before something went 'click' and they 'made it'.

      When does the label 'unsuccessful' kick in? After 3 years? 4? 5? 6? 10?
      What dollar figure of income labels success? 1K/mo? 3K? 10K? 100K?
      If the amount is based on 'when a person doesn't have to work a normy job anymore'. Does that mean they have to make enough to be able to afford a Porche? A Lexus? Cable TV?

      Want to win? Believe you will. If you truly believe you will, that alone will have you take the necessary action to succeed. If you do not believe, you won't waste your time. You'll go through the motions and because we hate looking at ourselves, we'll find something or someone to blame. Sure there are 'bad' people out there and I highly doubt there are many here that haven't been 'had' at least once, but over all, if you take EFFECTIVE and consistent action, you WILL succeed.

      If you want what others have... do what others do. If doing the same thing over and over and expecting a different result is insanity, then doing the RIGHT things over and over will bring the same result, IE: success. All you need to do is whatever it is that will motivate you to DO it. Usually, an unshakable belief in the fact that you WILL succeed. If you don't believe it, you can white knuckle it for a while, but eventually will find that stupid solitaire game on the desktop again or some other distraction... because you think you know in the end it will be for nought. Believe the dream, the dream will come true. (It will come true because you will bother to take every action necessary for it to come true, but only once you BELIEVE it will). & For more than 5%, but more importantly, for you.
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  • Profile picture of the author LetsGoViral
    Maybe they are just lazy. Most people are. It is in our nature to be lazy. I can't believe that you work really hard, trying to improve what you do and still remain in the 95%.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by tpw View Post

      Buddy, you need to go to where I live... It is flat for 500 miles going west... LOL
      Bill, I lived in south-central Nebraska for 17 years. Nothing but miles and miles of miles and miles. Turns out they even misspelled the name of the river by adding an extra 'e' to the end.

      Originally Posted by ColdFire123 View Post

      You actually have a point in this.....so, just out of curiosity, what are you're methods for a "costumer-driven" business?

      I'm really curios.....
      While the mechanics may differ from business model to business model, it all starts with that mush holding our ears apart...

      Your goal should be to trade your offer for your customer's money, and leave him thinking he got the better end of the deal. Not only will he brag about the great deal you gave him (some call this 'word of mouth', some call it 'viral marketing'), but he'll gladly make additional such trades if you ask him.

      And the cycle rolls on...
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      • Profile picture of the author tpw
        Originally Posted by JohnMcCabe View Post

        Bill, I lived in south-central Nebraska for 17 years. Nothing but miles and miles of miles and miles. Turns out they even misspelled the name of the river by adding an extra 'e' to the end.

        Haha... Good one...
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  • Profile picture of the author stevestan
    Luck Is Effort Times Persistance. You need to chase your dream. thankyou for that inspiring post.
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  • Profile picture of the author Nick Brighton
    Actually, the 95% that fail are not marketers at all. That's why they fail.

    The statement should be... "why 95% of people aren't marketers, and why they won't make money as a result."

    Take a look around this forum. The herd wants some "trick" to pay his bill. He wants a loophole to quit his job and watch Oprah re-runs all day... not shaving for weeks.

    The rare breed IS the marketer himself. They're the 5%.

    And of that 5%, 95% of them do it all wrong still. But at least they're doing the right things wrong.

    Capiche?
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    • Profile picture of the author DominiquePrentiss
      Originally Posted by Nick Brighton View Post

      Actually, the 95% that fail are not marketers at all. That's why they fail.

      The statement should be... "why 95% of people aren't marketers, and why they won't make money as a result."

      Take a look around this forum. The herd wants some "trick" to pay his bill. He wants a loophole to quit his job and watch Oprah re-runs all day... not shaving for weeks.

      The rare breed IS the marketer himself. They're the 5%.

      And of that 5%, 95% of them do it all wrong still. But at least they're doing the right things wrong.

      Capiche?
      I like the way you put that because it makes
      perfect sense. And it makes you think about
      where you stand - the 5% or the 95%.

      Many of us have spend years jumping from
      one thing to the next only to wind up being
      disappointed, broke and discouraged.
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    • Profile picture of the author Istvan Horvath
      Originally Posted by Nick Brighton View Post

      ... not shaving for weeks.
      Hmmm... Last time I shaved was in January 1982
      There wasn't even IM at that time...
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  • Profile picture of the author Teravel
    95% of statistics are made up on the spot.
    How can someone determine that XX% of Internet Marketers aren't making money, when it's an almost impossible task to ask all 100%. And, if you aren't making money online, are you really an Internet Marketer, or an online hobbiest? At the same time, are there really "Internet Guru's" or are they just like everyone else, with more drive and better business goals?

    Everything is in the eyes of the beholder. If you take an 8 oz glass and put 4 oz of water in it, is it half full or half empty? Most people would choose one or the other depending on their outlook towards life. By all technicality, it is both at the same time.

    - Follow the Herd (to use a term much favoured by Allen)
    - Bombard their lists with low-value emails
    - Promote all the latest fads
    - Continually search for the Golden Key
    I do agree with this. Those that fail do so because of short term "me-driven" goals, instead of creating long term business goals.
    But, at the same time, why re-invent the wheel. If 10 people are making money with one specific business model, why can't 100 other people do the same? Breaking away from the herd is commonly where people get into the 'failure' mindset, and decide to quit. Do what has been proven to work, and master it. Once you have mastered these basic things, you will find that your ideas of breaking away from what everone else does will become more realistic goals, and you will already know how to make them a reality using the skills you have learned.

    Are you new to Online Marketing? Do you want the "Golden Key" from the quote. It comes in a few easy parts, but you may not like what you are about to hear...

    1) Your 'Business' is not about you, it's about your customers.
    2) There are ways of making huge amounts of money in short time periods, but it will come at the cost of your reputation, and you will not be able to duplicate the effects. (This is of course for new marketers)
    3) You MUST build trust between your business and your customers, no matter what product or service you provide.
    4) Internet Marketing is filled with 'Boring' things that you must repeat on a near daily basis. If you do not like doing possibly boring things repeatedly, this business is not for you.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Teravel View Post

      Everything is in the eyes of the beholder. If you take an 8 oz glass and put 4 oz of water in it, is it half full or half empty? Most people would choose one or the other depending on their outlook towards life. By all technicality, it is both at the same time.
      Half empty or half full?

      Restricting your thoughts to only the conventional possibilities limits you.

      What about the third possibility?

      The glass is too big...
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  • Profile picture of the author Frank Donovan
    Originally Posted by Will Edwards View Post

    Remember that the results of 95% of internet marketers can’t be wrong! The figures speak for themselves.
    The problem with such a figure, is that it's meaningless unless you first define what you mean by an Internet Marketer.

    If all you've done so far is join forums, buy products and make vague plans, at best you're a wannabe marketer - at worst, a dreamer.

    I would suggest that unless someone has actually taken some action, such as putting up a website, starting a list, offering a service or having a product on sale etc., they can't accurately be described as an Internet Marketer.

    Using the above definition, I suspect the percentage of those making money would be a fair bit higher than 5%. And I further suspect that most of the successful marketers are broadly doing the same things as each other.


    Frank
    EDIT: Nick, you posted roughly the same thought while I was typing.
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    • Profile picture of the author Nick Brighton
      Originally Posted by Frank Donovan View Post


      Frank
      EDIT: Nick, you posted roughly the same thought while I was typing.
      Haha. Great minds think alike!
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  • Profile picture of the author gjabiz
    Smart, intelligent people gave Bernie Madoff MILLIONS of dollars to "manage" for them.

    All of them were wrong.

    The point? Whether it is 95% or 87.532 % or Whatever of IMers who don't succeed doesn't really matter.

    And I'm not arguing with the good points made about "root causes" or what they should be doing.

    But, it is all due to a LACK of fundamental education which is neglected in schools and homes around the world...the education which teaches people how life REALLY works.

    I agree with the Cause-Effect and the Stimulus-Response models of behavior.

    Whether a person turns over 10 million dollars or his life savings to a Bernie Madoff or a newbie IMer who just wants to make his first 10 bux online...

    The reason the lose or can't is because they were never taught to THINK for themselves.

    There are several posters in this thread, who CAN and DO think. I have to wonder where they learned it.

    OH, and they happen to be pretty successful (or on their way to success) IMers too.

    gjabiz

    PS. YOU can lead a horse to water, but it's hard to sneak him into the movie theater.
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  • Profile picture of the author richgrad
    95% of internet marketers spend more time reading than implementing
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    • Profile picture of the author paulie888
      s
      Originally Posted by richgrad View Post

      95% of internet marketers spend more time reading than implementing
      This seems to be endemic to the IM industry. In addition to that, I shudder to think of how many ebooks, audios and videos are gathering dust on the hard drives of marketers everywhere. I'm not even pointing a finger specifically at certain people here, this curse afflicts even the experienced and successful marketers who purchase far more material than they can ever consume!
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  • Profile picture of the author tecHead
    There's an ancient Japanese proverb that goes..

    Enu ga arukeba; bow ni attaru

    Translation:
    If a dog could walk upright, it would run into a pole

    Some people just aren't cut out for certain things. IMHO; if more people realized that the entire eCommerce Industry is exactly that... an Industry... then more people would realize that creating Virtual Corporations and diversifying their interests and relationships would result in a bigger and better bottom line.

    A web site is, (or should be), a business. Every business, (that's successful), has specific departments to handle specific tasks. Graphics, Programming, Marketing, PR, R&D, etc.

    People fail at IM because too many are trying to force a square peg into a round hole. There's more to eCommerce than IM.

    But, its human nature to be more inclined to isolate themselves than to form synergy; I guess. Makes one think why such a community isn't producing more millionaires... since its such a big and powerful "community".

    <shrug>
    PLP
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  • Profile picture of the author Online Bliss
    95% of internet marketers spend more time reading than implementing
    I would refer to them as students and not even marketers
    until they at least make a dollar or 2. Then
    the fire might start because they finally will realize that they became an Internet Marketer. Some will be hooked and take it more seriously.
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  • Profile picture of the author Bronwyn and Keith
    Hi Will

    The numbers are probably pretty close to being right.

    The challenge is that the 95% are often "fed" mis-information by some of the 5%. :confused:

    What that does is lead them in the wrong direction often so that the most money can be extracted from their wallets.

    Unfortunaltely, we as IM'ers are continually bombarded by the "get rich quick" mentality and that's one of most peoples human frailties.

    Once you figure out that "no magic pill " exists life becomes so much simpler. Except for the "actual effort" that you need to put in.

    Regards

    Bronwyn and Keith

    Originally Posted by Will Edwards View Post

    It has often been said here that 95% of internet marketers fail to make any money at all online. Well, I don't know how accurate that figure is, but it certainly makes you think doesn't it? If only 5% are actually making money, then the number making a decent living will be very small; and the people who consistently reach and exceed 7 figures annually are rare animals indeed.

    So, as I would like to help and encourage people who are still in the 95%, here is something you should think about very carefully. Let this sink in: if 95% of internet marketers fail to make ANY money online, then 95% are clearly going about the whole business wrong - QED.

    What do 95% of internet marketers actually do?

    - Follow the Herd (to use a term much favoured by Allen)
    - Bombard their lists with low-value emails
    - Promote all the latest fads
    - Continually search for the Golden Key

    There are causes and there are effects. Not making money is an effect, some of the causes of which are in that list. If you want to make money, it's the causes you need to address in order to reap the effects you desire.

    Remember that the results of 95% of internet marketers can't be wrong! The figures speak for themselves. Watch the herd and remember that, all the time, you are constantly being given an object lesson in how NOT to do it!

    Will
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