How to Price and Test my Product

Hello fellow warriors,

I am still in a conundrum here.

I am about to finish a product on free traffic generation.

It is 10 hours of video content teaching keyword research, seo, traffic getting content creation, social media and some cool powerplays.

I have had great feedback from testers.

My background is that I run an ecommerce store and dramatically increased the traffic from 90% paid to 20% paid over 12 months.

The problem is that this is my first venture into the IM space...

So I dont have a large list or anything...

I have read around that others recommend releasing a smaller product first but I couldnt think of anything that would be valuable lol..

While I was just writing that, I realised that i could easily break up my product into a social media, seo and content seciton lol.

So I could sell one of the smaller sections as a intro product, maybe $37 then offer an upgrade to the membership site at $67 per month or something?

Or I could offer the complete up sell at higher than that?

Is 10 hours of video enough for a recurring membership site?

Should I sell the product for a one off price?

I have some bonuses like a list building book etc...