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What are the best products to create?

by kevinjohncoaching
4 replies
More and more Internet marketers are creating their own products to sell on the front-end and the back-end.

I suppose in a way you will be more in control of your destiny if you create your own products rather than rely on a home business company to do this for you only for them to go bust or pull the product/s.

Out of interest, what would you say are the best products to create and what platforms do you use?

Do you have an example of a product that you have created?
#create #marketing #mlm #online #products
  • Profile picture of the author R Hagel
    Originally Posted by kevinjohncoaching View Post


    Out of interest, what would you say are the best products to create and what platforms do you use?
    Answer: The kind that people in your niche are already buying.

    This is especially true for beginning marketers -- no use re-inventing the wheel completely when you can just improve on it instead and pocket a profit. It's easier to sell what the market is already buying, as opposed to spending the time and money educating the public about why they need the product.

    (Just ask John Reese, who I believe got into the autoresponder business a bit too early... he spent a lot of time and money educating people about why they needed autoresponders. The people who got into the business later had it easier, because by now the market was educated and everyone wanted an autoresponder.)

    The above refers to the topic, but it also goes for platform. Le'ts look at the platform for a moment...

    If you're selling a product about organic farming, you may find that an ebook is better than a video. That's because the target market may live in rural pockets of the world where high-speed internet isn't readily available.

    Those are just some thoughts. Point is, find out what people want and what they're already buying, then give them something a bit better.

    cheers,
    Becky
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  • Profile picture of the author Istvan Horvath
    Originally Posted by kevinjohncoaching View Post

    Out of interest, what would you say are the best products to create and what platforms do you use?
    While I agree 100% with what Becky said above, let me emphasize this for you:
    the best products are what the market WANTS to buy... not what YOU THINK they would NEED.
    (which makes this kind of questions completely useless )
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    • Profile picture of the author Alexa Smith
      Banned
      Istvan is 100% right, of course. Successful marketing is about finding out how to provide what people already want to buy.

      The best products to create are those most in demand by "desperate buyers".
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    • Profile picture of the author rrm
      Originally Posted by Istvan Horvath View Post

      While I agree 100% with what Becky said above, let me emphasize this for you:
      the best products are what the market WANTS to buy... not what YOU THINK they would NEED.
      True, true.

      I've sold things to people who did not want what I promoted, but they needed the product. In fact, this particular market actually had to have what I offered to be compliant with a state law (provided by either me or someone else). It was still a hard sell, because they really did not want to have to purchase it.

      Do you really want to buy something you don't really want?

      Repeat sales are especially difficult if they don't want what you've got. Those who WANT what you are offering will buy through fear of loss AND pleasure of gain. They look forward to getting your product and are much more likely to buy from you in the future, assuming you provide great value (defined, of course, as great value from their perspective).

      I saw on the Food Network the other day where people paid $175 for a hamburger dusted with gold flakes in some restaurant in New York. Who needs a hamburger covered in gold flakes? On the other hand, I would not give you 2 cents for a plate of green beans, which are arguably better for me and something I might need. But I would pay a few bucks for a gallon of ice cream, which I absolutely don't need, but it's sooo good!

      And like Alexa said, cater to desperate buyers if at all possible.

      Ron
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      It's not enough to want it... you have to want it enough.

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