Google bows to Facebook!!!

by KEY
42 replies
this ad is now running on Facebook ... Google is now using FB's
ad system to promote giving AdWords a try



this says a LOT about how powerful FB ads have become!

KEY (eric)
#bows #facebook #google
  • Profile picture of the author KeithJ
    haha That's classic. Awesome

    Keith
    {{ DiscussionBoard.errors[2899742].message }}
  • LOL that's funny
    {{ DiscussionBoard.errors[2899782].message }}
  • Profile picture of the author Alfred Shelver
    Is this for real? Sorry if it is an obvious joke forgive me I am not always the sharpest pencil , If it is for real WOW would never have believed that, isn't there a big google FB spat at the moment?
    {{ DiscussionBoard.errors[2899827].message }}
    • Profile picture of the author KEY
      I am NOT pulling anyone's leg here ... 100% legit. I was
      a bit when I saw it the first time as I generally sort of
      ignore the right sidebar on FB - so it was just quick glance
      as the page refreshed - but then a few minutes later? it
      popped up again and I took a screenshot.

      it popped up as I was working on some ideas for the landing
      tab for a page I admin ... a page relevant to internet marketing,
      so I would assume that is a term they are targeting.

      really shows that Facebook has been hitting the 'ol big 'G'
      a LOT harder in the "money to spend on clicks" market.

      if this is not new? first time I have ever seen the ad...

      KEY (eric)
      {{ DiscussionBoard.errors[2899889].message }}
  • Profile picture of the author CcKilian
    That is pretty wild.... good on them though! It definitely shows the power and potential of facebook advertising when they have the 'Almighty G' using the platform as well!

    Cheers,
    Carney
    {{ DiscussionBoard.errors[2899837].message }}
  • Profile picture of the author Defunct
    Google has been doing this for at least a year with lots of different products, so nothing new.
    {{ DiscussionBoard.errors[2899859].message }}
  • Profile picture of the author entrepreneurjay
    I love it 500 million users plus can never be wrong.
    {{ DiscussionBoard.errors[2899860].message }}
  • Profile picture of the author James Foster
    That is pretty cool.... but I'm not all that surprised.

    Look at your TV, you see ads for USA on TNT (or other stations) all the time.

    Who do you think some of the most likely people are to try G's PPC? People who buy FB ads makes sense to me....

    And let's be honest, (because Google's not dumb) they know the people who look at those ads the most are us marketers.
    {{ DiscussionBoard.errors[2899911].message }}
  • Profile picture of the author TheGrooby
    Google bows to Facebook? Doubt that. Google uses Facebook as a great marketing tool? Sure.
    {{ DiscussionBoard.errors[2899921].message }}
  • Profile picture of the author Azeem.A
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[2899961].message }}
    • Profile picture of the author KEY
      when I use the word 'bow' ?

      my meaning was that they are acknowledging that FB ads
      are worthy of (google) using for advertising.

      wild (for me) as google is not happy that FBook has teamed
      up with Bing for search.

      but then google does have a facebook page? why not
      also advertise?
      {{ DiscussionBoard.errors[2899981].message }}
      • Profile picture of the author TheGrooby
        Originally Posted by KEY View Post

        when I use the word 'bow' ?

        my meaning was that they are acknowledging that FB ads
        are worthy of (google) using for advertising.

        considering that google does have a facebook page? why not
        also advertise?
        Agreed. Google and FB are both beasts, and it would be wise for each to utilize the other
        {{ DiscussionBoard.errors[2900001].message }}
        • Profile picture of the author paulgl
          You people are silly. Really silly.

          Yahoo and Bing regularly advertise on google.
          Why wouldn't they?

          Google advertises on yahoo.
          Why wouldn't they?

          So it would make perfect sense for google to advertise on facebook.
          Why wouldn't they?

          Real or not, it makes perfect sense.

          One of the top searched for words on google is yahoo.
          And vice versa. People search for yahoo, gmail, google maps,
          facebook, myspace, ebay, youtube, etc.

          The second most searched for word on yahoo is: youtube.

          Paul
          Signature

          If you were disappointed in your results today, lower your standards tomorrow.

          {{ DiscussionBoard.errors[2900148].message }}
  • Profile picture of the author paulie888
    Thanks for sharing. There's absolutely no doubt in my mind that Facebook will become an incredibly powerful advertising platform in the future, the key here is demographics - unlike regular Google or Yahoo PPC advertising, Facebook members reveal a lot about themselves in their profiles, and this enables you to target demographics far better. This is what makes media buy advertising so powerful and scalable, as it has both reach and powerful targeting capabilities (and Facebook has both of these attributes too).

    Paul
    Signature
    >>> Features Jason Fladlien, John S. Rhodes, Justin Brooke, Sean I. Mitchell, Reed Floren and Brad Gosse! <<<
    {{ DiscussionBoard.errors[2900158].message }}
  • Profile picture of the author Rus Sells
    I can't wait to see the add so I can delete it and then say its irrelevant to me. HAHA I hate Google.
    {{ DiscussionBoard.errors[2900357].message }}
  • Profile picture of the author Always-A-Warrior
    I 'Like' your title, Google bows to Facebook!!!. I've been waiting for someone to come along and push down the bully (Google). The more competition the better it is for advertisers like us. Now go and create your FB fan page. Humpty Dumpty reigns no more.
    Signature
    {{ DiscussionBoard.errors[2900562].message }}
  • Profile picture of the author Ryan Even
    Wow, that's classic!
    Signature
    {{ DiscussionBoard.errors[2900579].message }}
  • Profile picture of the author Intrepreneur
    Facebook's been doing the exact same thing on Google's network for years.

    Google are now returning the favor, and at the same time they are coming out with a whole new array of features for their advertisers.


    You know...

    "Watch This Space"
    {{ DiscussionBoard.errors[2900657].message }}
  • Profile picture of the author valleytech
    Haha that is great! Just like a father leading his son!
    {{ DiscussionBoard.errors[2900755].message }}
  • Profile picture of the author jacksonlin
    Google advertises on Facebook?

    Big deal.

    I've seen Google placing ads on other sites too.
    Signature
    Want a 13 Part FREE Internet Marketing Course - Taught By A PREMIER CLICKBANK SUPPER AFFILIATE? Did I mention taught through VIDEOS?
    Yup, I'm not hyping things up for you. Click here to check it out!
    {{ DiscussionBoard.errors[2902477].message }}
  • Profile picture of the author Alfred Shelver
    Okay so it is real.... I think that is a sign of the changing tides. Google has been the only fish for many years ... and social media has happened very quickly.
    {{ DiscussionBoard.errors[2902501].message }}
  • the tides aren't changing xD only that google knows alot of users of facebook never use google or know of its features very well.

    The fundamental functions of both companies are very different to each other. Google is a search engine, and facebook is a social network when stripped to the bone.
    {{ DiscussionBoard.errors[2902547].message }}
  • Profile picture of the author gskesavan
    The COMMON THING between ppl using yahoo/microsoft advertising & google advertising is Facebook.

    This is a step to pull yahoo advertisers to Google. No wonder they're No. 1
    Signature
    Keyword Research Service! Rank On Google Page 1 without any Backlinking ($25 ONLY)
    Skype Me At gskkesavan

    {{ DiscussionBoard.errors[2902564].message }}
  • Profile picture of the author Abranson
    Nice point...I agree....
    {{ DiscussionBoard.errors[2902579].message }}
  • Profile picture of the author George Chernikov
    Now, if only Facebook could deliver the same CTR as Adwords, then it could actually be worthwhile.

    Our ads get anywhere between 2% and 5% CTR with Google, but Facebook barely scratches that, at 0.03% (or, at least, it did a few months ago when I tried it - things may have changed since then).
    {{ DiscussionBoard.errors[2902597].message }}
  • Profile picture of the author asimbawany
    I dont think google is bowing to FB. Google has openly said that FB is its only real competitor. To leverage on each other is the sensible thing to do.

    FB may have surpassed G in terms of traffic but has it surpassed G in ad revenue? I still think search delivers more targeted visitors to your site. Sure, a person may spend hours on facebook everyday but that person is not in buying mode all the time. On FB you can zero in on your market demographics but not the intent of your buyer. On the other hand, in search marketing you can zero in on a searcher when he/she is looking for exactly what you have to offer.
    {{ DiscussionBoard.errors[2902604].message }}
  • Profile picture of the author George Chernikov
    Oh, and while we're on the subject - Facebook takes at least a business day to approve a new ad; worse still, you have to go through the approval process every single time you make a change to the ad, even when tweaking the text or changing the demographic. In comparison, Adwords approves all my ads instantly, or, in cases of reviews, within an hour.
    {{ DiscussionBoard.errors[2902637].message }}
  • Profile picture of the author JamieSEO
    Hmmm - well since I have always had more luck getting buyers through Facebook Ads than AdWords I'm not surprised
    Signature

    {{ DiscussionBoard.errors[2902739].message }}
  • Profile picture of the author sbucciarel
    Banned
    hilarious. This actually made my morning.
    {{ DiscussionBoard.errors[2902762].message }}
  • Profile picture of the author Stylo
    oh the big giant on his knees, how humble
    {{ DiscussionBoard.errors[2902785].message }}
  • Profile picture of the author Sachine
    Awesome... finally Google has agreed that FB has power to take it down...
    {{ DiscussionBoard.errors[2902843].message }}
  • Profile picture of the author nettech
    Microsoft must be loving it since they have a share in FB....lol
    Signature

    Thanks
    Zaheer

    {{ DiscussionBoard.errors[2903992].message }}
  • Profile picture of the author etrader12
    FB has a 25% market share according to WebmasterWorld - serious traffic.
    {{ DiscussionBoard.errors[2904144].message }}
  • Profile picture of the author bobby_shahzad
    Guess they are crying to get back those 15000 affiliate marketers they banned from Adwords few months back
    Signature
    BulkResponse.com Email marketing service , single and double optin accounts. List Hygiene Service Available.
    {{ DiscussionBoard.errors[2904522].message }}
  • Profile picture of the author gskesavan
    Guys!!! LoL! This means nothing Please understand that FB is a social networking site. If FB is gone you could shift away, but if Google is gone - WE are all GONE!
    Signature
    Keyword Research Service! Rank On Google Page 1 without any Backlinking ($25 ONLY)
    Skype Me At gskkesavan

    {{ DiscussionBoard.errors[2907121].message }}
  • Profile picture of the author paulie888
    Now with FB becoming so big, I guess Bing is trying to reinvent its search functionality by incorporating social media elements in it.
    Signature
    >>> Features Jason Fladlien, John S. Rhodes, Justin Brooke, Sean I. Mitchell, Reed Floren and Brad Gosse! <<<
    {{ DiscussionBoard.errors[2907126].message }}
    • Profile picture of the author George Chernikov
      Originally Posted by paulie888 View Post

      Now with FB becoming so big, I guess Bing is trying to reinvent its search functionality by incorporating social media elements in it.
      Bing *has* a search functionality?

      News to me.

      {{ DiscussionBoard.errors[2907914].message }}
  • Profile picture of the author BingeSite
    cross advertising is common in all media.
    yahoo advertises on google and google advertises on yahoo as well.
    business wise it does not make any difference to them either way and they laugh to the bank anyway.
    {{ DiscussionBoard.errors[2907150].message }}
  • Profile picture of the author geek12
    Google bows to Facebook? Nice
    {{ DiscussionBoard.errors[2907461].message }}
  • Profile picture of the author JonAlfredsson
    Thanks for posting, Eric. This is the first time I saw this just like many warriors who responded already. I also agree that it's all about the business. Even if they are in a head-on competition, having this ad is still beneficial for both FB and Google.
    {{ DiscussionBoard.errors[2907902].message }}
  • Profile picture of the author kaswistry
    That is classic man! But who wouldn't? I mean, we all know Facebook is where people are. Its like a market place and sooner or later, even Google will invest on facebook. It just makes sense to do so. But i doubt its a big deal for Google. I mean, if Google pays Yahoo for advertising, now that's a classic.
    Signature
    GET YOUR OWN PERSONALIZED SEO PLAN TO Beat Your Competition. Dominate Google Rankings. Convert your SEO to Sales. None of our competitors comes close to this. Not convinced? See for yourself at http://www.skylineph.net
    {{ DiscussionBoard.errors[2907915].message }}

Trending Topics