Artificial demand, does it help?

10 replies
Ok, so I am making a PLR membership site. Its main attractions are going to be ease of use customer service, and once I start getting members it will have exclusive content that you cant find anywhere else on the web.
I am trying to make it more like a website and not like a sell page.
But when Im trying to find a membership site most of them say stuff like "only 265 out of 300 more premium memberships left"!
Does creating artificial demand really help?
#artificial #demand
  • Profile picture of the author DaveTaylor
    It seems to. Everyone is doing it.
    Personally I hate it and always feel annoyed at being lied to. Usually it involves big launches. You know the sort of thing: only 200 places available when clearly thousands are being sold.

    There are a couple of ways I can think of to get round the problem.
    1. Actually limit the number of members then you won't be lying.
    2. Market it as a community that people can join and be part of something special. Don't mention how many are available.

    Just a couple of thoughts. It would be refreshing to see a move away from the false scarcity. Either create real scarcity or find another way to appeal to customers.

    What do you think?
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  • Profile picture of the author AprilCT
    It does create a sense of urgency. However, the people who understand a bit about marketing on the net will know what you are doing and not feel the need to hurry. :-)
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  • Profile picture of the author Supernatural_fan
    oh yeah, it's one of the main marketing tricks, whether we're talking about marketing in the real life or online marketing. Imagine those Sales periods in stores where they say t-shirts at half the price...only a limited amount or only for the weekend; people rush in to buy them; it's the same here, with a little difference: when people see how many persons chose to but the product/membership or whatever, they get the idea that the "product" is good and worth buying. it's the basic principle of people going with the flow just because everybody does it; so yeah, it's successful alright! worth trying
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  • Profile picture of the author Theory5
    yea, I want to create more of a community, not just some sort of product.
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    • Profile picture of the author Supernatural_fan
      yeah, totally; i did say product with the " ". whatever you wish to sell or promote, the artificial demand works like a charm; i don't know if there have been actual studies on it, but in real life there have been and they proved its efficiency; i do wonder though, how come it's not legal? it's like deceiving the client/user or something:confused:
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      • Profile picture of the author N4PGW
        I am too gullible. I see them and think they are real. Then I figure if I am not ready for it now, I'll never get the chance again, so I leave and don't go back. When I see a membership site I have an interest in and it doesn't say there is a limit, I bookmark it and go back when I am ready.

        PLR Memberships can be great. I managed to get in on the ground floor of one for only $5/month. It went up to $20/month for new members, but I was the only one reporting the bad links. She claimed to have 100 members before getting to that price, but it was obvious that it was faked out. She started posting one new PLR but everything else was basically dated to as old as 2003. Needless to say, I left too.

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  • Profile picture of the author Steven Fullman
    Artificial demand? No.

    *Actual* Limited Copies...Yes.


    Not promoting right now

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  • Profile picture of the author E. Brian Rose
    Anything artificial in your marketing is just plain wrong. If you are actually limiting your membership, then by all means tell people about it, but the first time you get caught in a lie, you will lose credibility.

    Founder of JVZoo. All around good guy :)

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    • Profile picture of the author Tina Golden
      But when Im trying to find a membership site most of them say stuff like "only 265 out of 300 more premium memberships left"!
      I think you'll find that most membership sites, particularly dealing with PLR, really do limit the spots available. Why do you assume that it's artificial urgency?

      I know that some people lie and all, but most of the PLR memberships truly are limited. They know that the higher the licenses sold, the less the PLR will be worth in the eyes of members.

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  • Profile picture of the author tpw
    I think it only helps when your prospects will see your offer once.

    If they see your offer then permanently disappear, then it will work.

    The only way it will work otherwise is with the Dime Store pricing model -- Only Five More Units at this Price.
    Bill Platt, Oklahoma USA,
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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