Everyone seems to be hyping about the recent news: "Facebook traffic has 'officially' passed Google!" ... does this mean Facebook is thee place to be spending your money, promoting your products and collecting your traffic? Maybe. Maybe not. But in terms of SEO and PPC I think Google still has the overall power.
I've never really seen Facebook as a worthy ad platform. Unless you are promoting something for free, or something that's trending, people do not want to part with their money.
Users on Facebook are not there to find your product. They are there to socialize, catch up with family and friends, send a few messages and probably play a few games. Ads on Facebook are a nuisance to most users more than anything. It's very hit and miss.
Compare this to Google. Google is a search engine, people go their to search for what they want. When ads appear on Google they are very relevant. The advert is a possible solution to their problem.
I know a lot of people will say that Facebook's ad platform is much better than Google's because you can narrow down your target audience, but you have to understand Facebook is a totally different entity. It's like comparing an apple to an orange.
When you're narrowing down your target audience you have to ask yourself is your audience really interested in your product/offer or are you guessing they are because they are middle aged, single parents who live in a poor estate in comparison to your audience searching Google for "cheap baby monitors".
Lets move on to the topic of traffic.
The recent hype tells us Facebook has more page views than Google. How are they comparing page views? I have a feeling they are aggregating all page views and not unique page views which makes the comparison useless.
I hit Facebook 10-15 times a day. I hit Google about 5 times a day on average. As an advertiser, I'd be more interested in how many times a person uses Google a day. The low numbers mean nothing.
When I use Facebook its to read a message, update my status, check my pages. I'm not looking to buy anything. When I use Google I'm looking for something and possibly would part with cash depending on what I am searching for.
Also, a lot of people use Facebook from their mobile when away from the computer. Which would also account for the increase in traffic.
To conclude, just because Facebook has more traffic than Google don't assume the traffic is of any quality.