What wrong with this fantastic website?

6 replies
Hi,

This is my second attempt at marketing in the weight loss niche.

So far I think I got lucky, I've made $90 dollars with a crappy squidoo lens and my FIRST ever article submission to ezine. I thought , wow this is easy! I hadn't really done anything and made 90 for it.

I'll create my own website and make even more money i thought (lists etc) How wrong!

My first website was a mess, I lost focus from the amount of information I had taken in from this website and it ended up being a website with no direction. I have plans for this site, I may even flip it.

Health and Fitness - Your Guide

No problem I thought, I've learnt many lessons from the first attempt and so after a break I start up my second website.

The Best weight loss and fitness programs reviewed

Now my second attempt I am proud of, I have kept my focus, I know my target audience and I have gone for the straight to the point approach.

If you guys could take a look at my second approach could you tell me what you would change and more importantly, is my writing style to boring? I'm a geek .net developer whose never really had any sales experience whatsoever.

Please help!

By the way I'm getting about 10 - 15 visits a day from people but just no sales!?

Should I stick to squidoo lenses and bum marketing? I don't want to as I dont feel there is much stability in that. I want my own IM business and would love to go full time.

Look forward to your replies

Jetset
#fantastic #website #website content #wrong
  • Profile picture of the author coreytucker
    First thing I notice is you need an option for the readers to buy the products your promoting without actually having to scroll down the page. I know this sounds little but it can actually be important, so make sure you recommend your top product "above the fold" as in at the top of your page.

    Maybe someone else can help you with other problems, I always create simple looking sites so im not the best to give advice in this area. I don't notice much of a conversion difference from my best looking sites to my simple default wordpress theme sites.
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  • Profile picture of the author Jared Alberghini
    Originally Posted by jetsetwilly View Post

    So far I think I got lucky, I've made $90 dollars with a crappy squidoo lens and my FIRST ever article submission to ezine. I thought , wow this is easy! I hadn't really done anything and made 90 for it.

    Should I stick to squidoo lenses and bum marketing? I don't want to as I dont feel there is much stability in that. I want my own IM business and would love to go full time.
    Sure thing you should stick to it!!! Why stop at only one article and one squidoo lens? As the old saying goes, if it works, simply rinse and repeat!

    The key to squidoo lenses & bum marketing is to FUNNEL the traffic to YOUR AUTHORITY Website... that yes, is much more stable in the long term for having your own Internet Business.

    I'll create my own website and make even more money i thought (lists etc) How wrong!
    NOOOO... not How wrong... but How RIGHT! You have got the right idea... you see, third party sites like squidoo, blogger, article sites, are a great place to start and test out the market and in the long run are merely a way to drive traffic to your REAL website.

    Think about it, if you published all your articles (with links to your affiliate pages) to lets say just squidoo... and then down the road, they shut-down their business... well that shuts your business down too.

    It's much smarter & safer to have your own content hosted at your own website. The only difference is that it takes much longer for your site to gain some good PR, SERP's, and look like an authority figure.

    If you guys could take a look at my second approach could you tell me what you would change and more importantly, is my writing style to boring? I'm a geek .net developer whose never really had any sales experience whatsoever.
    I actually liked the first site a little better on the eyes than the second site...

    One suggestion I do have is to move your review products ABOVE THE FOLD... so basically have a short welcome sentence then show your products... then put the rest of the text BELOW your product reviews.

    By the way I'm getting about 10 - 15 visits a day from people but just no sales!?
    To be honest, that's not very much traffic at all. You need to continue building traffic until you reach at least the 100-200 visitors a day mark, then you will start to see consistent 1-2 sales/day (as long as your visitors are targeted and your products are high quality)

    Here's 2 great lists of ways to build backlinks/traffic :

    100+ Untapped Link Building Strategies - AffiliateNicheMonster.com

    More Great Link Building Tips - AffiliateNicheMonster.com

    Hope you find this info useful!

    - Jared
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  • Profile picture of the author Chris Williamson
    It'll take a lot more than 10 visit a day to make a sale. Heck 100 visitors a day to a ultra targeted sales letter is pushing it these days. You need to kill it in one area that you enjoy the most and have fun with article writing? video review on youtube? Stick to one traffic method that you do well or feel more comfortable doing.
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  • Profile picture of the author robd1302
    The first thing I noticed was that the page took about 20 seconds to load, despite having very few graphics. I have a very fast connection, and most sites load very quickly. I'm not sure what caused the delay, but I would look into it if I were you.

    Maybe this is just because I'm a graphic designer, but I feel like the design of a site can make a huge difference in perceived 'authority' of a website.

    I just changed the graphics and layout of my membership site, and my conversion rate skyrocketed -- an increase of more than 10x! I'm thinking about creating a case study, because it really blew me away!

    Of course, a really nice layout is expensive, and may not be worth spending the money on just yet.

    And as Chris mentioned, 1-2% is a great conversion rate for a Clickbank product. If you're only getting 10-15 visitors a day, even if half of them click on one of your links (which I'd say is pushing it), you're still looking at only 5-7 referral visitors a day to the sales letters. It could take weeks to refer one sale, and it would still be completely within a normal conversion range.

    I hope this helps!
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  • Profile picture of the author Trieu
    I dont think you can get sales with just 10 - 15 visits a day. Otherwise you would potentially get 10 sales from just 100 visits.
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  • Profile picture of the author Ron Killian
    I thought it have been my connection, as it took way to long to load. Seems more a slow server/hosting problem. That could be a big problem right there.
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