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How I am getting a 10% conversion rate

by bt
64 replies
Hi guys,

I can't believe It. One of my sites Is getting a 10% conversion rate. For about every 10 visitors I am getting a sale. When I wrote the sales copy for the site, all I did was pretend that I was the customer of my own product, and what would I want to see when I visit a website. You are your own best critic.

When you are writing sales copy for your website just think of yourself as your own customer and what would you want to see when you are visiting a website. Anyway that's how I am going to write sales copy from now on, give It a try for yourself and see If It works for you.

I do a few other things to my site for high conversions, but I mainly focus on the above.
#10% #conversion #rate
  • Profile picture of the author tpw
    There are actually two factors that contribute to this:

    1. Your sales copy; and

    2. The source of your traffic.


    p.s. Congrats. If we could all do as well...
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  • Profile picture of the author thespaniard
    BT you are absolutely right. When you write content of any kind, you need to constantly be asking yourself what value you are providing your visitors. I do my best to do this when writing product reviews and regularly enjoy 8-10% conversion rate.
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  • Profile picture of the author Altug
    That's great converting!

    I'm still on around a 2% on my review sites but I have recently written a review that got 3 visitors in a few days and 1 sale - Perhaps I should be looking at that review for inspiration although I'd obviosuly need more traffic to see whether it was a fluke or not.

    10% and I'd be laughing my ass off to the bank

    Keep up the good work!

    What kind of marketing are you doing by the way? Is it a review site? Your own product? Is it literally a sales page or a user review?

    Thanks
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  • Profile picture of the author Big Al
    That's wicked ... would be interesting to check out the traffic source ... well done mate!
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  • Profile picture of the author jan roos
    Buy Perry Marshall's definite guide to Adwords and send some traffic to that site. See what happens!

    Cheers
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  • Profile picture of the author kenny5
    That's awesome and a pretty simple yet obviously great strategy for writing sales copy, congrats!
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  • Profile picture of the author dadamson
    Great post. It is definitely important to do this when practicing ethical marketing. When you put yourself in your customers shoes you end up tearing down all the rubbish hype, the popup boxes, the "not even $12997, not even $6997, not even $1997"... pricing structures.

    Also, traffic source does have a huge impact on conversion rates. for example, if you rank for "buy (product name)" you may have 10% or more, whereas if you have "about (product name)" your conversions would typically be lower.
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    • Profile picture of the author bt
      Thanks for the feed back guys. I forgot to add that I am getting high conversions only because of highly targeted traffic from Google and Bing. I always make my sites content very relevant.
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      • Profile picture of the author MarketingVet09
        Originally Posted by bt View Post

        Thanks for the feed back guys. I forgot to add that I am getting high conversions only because of highly targeted traffic from Google and Bing. I always make my sites content very relevant.
        This is what I was going to assume also when I read the thread. Good either way though, since the traffic is free.

        Thumbs up
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  • Profile picture of the author Sean Alexander
    This is truly great advice!

    This is an easy way for any internet marketer, be they new or old, to write a fantastic sales letter that converts like crazy.

    It is always great to think of your customers first and put yourself in their shoes, for then you truly have the power to unhinge their minds and give them what they really want.

    I wish you the best of luck with your future IM plans, and also recommend that you give PPC a try.
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  • Profile picture of the author terrapurus
    Originally Posted by bt View Post

    Hi guys,

    I can't believe It. One of my sites Is getting a 10% conversion rate. For about every 10 visitors I am getting a sale. When I wrote the sales copy for the site, all I did was pretend that I was the customer of my own product, and what would I want to see when I visit a website. You are your own best critic.

    When you are writing sales copy for your website just think of yourself as your own customer and what would you want to see when you are visiting a website. Anyway that's how I am going to write sales copy from now on, give It a try for yourself and see If It works for you.

    I do a few other things to my site for high conversions, but I mainly focus on the above.
    I don't believe you. I think you should provide the URL so we can check it out. :rolleyes:
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  • Profile picture of the author adell50
    just from sales copy?? wow, thats pretty amazing. Would you be inclined to share your copy (with you product and url deleted, of course) on this thread?
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  • Profile picture of the author Paul Hancox
    Originally Posted by bt View Post

    Anyway that's how I am going to write sales copy from now on
    That's how you MUST write sales copy... ALWAYS!

    Unfortunately, not many people find it easy to genuinely step into another person's shoes, and see things from their point of view.

    But when writing copy, you MUST do this.

    That's when I laugh when I see comments like,

    "I wouldn't buy that..."
    "That sales letter is too long for me..."
    "That tactic wouldn't work on me..."

    Doesn't matter.

    The question is how your PROSPECTS will respond, whether the sales letter is too long (or short) for your PROSPECTS, and whether the tactic will work on your PROSPECTS.

    So in discovering that you need to think like a prospect, you have discovered All-Time Copywriting Secret #2.

    Congratulations!
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  • Profile picture of the author diro
    Congratulations and Thanks for the "common sense" reminder!
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  • Profile picture of the author LilBlackDress
    PPC is different than writing a full blown sales page. You really have to laser target your audience and words in a teensy package and don't have the benefit of writing a lot of text. But in some ways that can be really interesting. I did exceptionally well with my first campaign. I really pinpointed my desired keywords and audience by studying competition and knowing what was working with my organic traffic.

    Your 10% conversion rates are awesome. Putting yourself in your customer's shoes really works. Congrats!
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  • Profile picture of the author JD Nunes
    I'd like to see which site of yours is getting such a great response. Would you mind sharing?
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  • Profile picture of the author rome9t9
    bt, first of all congratulations.

    I would like to know, were they pre-sold before they came onto the sales page? Cos I believe preselling has a very important role to play in conversion.

    Did your visitors come directly to your sales page from Google or through a presell material?
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  • Profile picture of the author rohnsmith
    It is really wonderful thing that you are getting 10 5 conversation rate. I should follow your method to get the same ...
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  • Profile picture of the author WillR
    Originally Posted by bt View Post

    I can't believe It. One of my sites Is getting a 10% conversion rate.
    Firstly, congratulations. Secondly, the real test is keeping it up their. Unless you have had a few thousand visitors to that same site and you are still seeing conversions up near 10%, then it is probably a little too early to call.

    I once had a website that had a sale after 10 visits. Technically, my conversion rate was 10%. However for the next 200 visits I made no sale. So my conversion rate was now 0.5%.

    You need to have had a fair amount of traffic (thousands) to the exact same offer before your conversion rate becomes statistically relevant at all.

    Originally Posted by bt View Post

    When you are writing sales copy for your website just think of yourself as your own customer and what would you want to see when you are visiting a website.
    I actually think thats a hard way to do it. I find the easier way is to imagine one of your customers is sitting down right next to you. What would you say to him to try and convince him to buy your product. It makes your copy a lot more personal and less hype driven.
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  • Profile picture of the author jacksonlin
    Yeah, I agree with the above poster, show us the sales copy and the site that would be very useful.
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    • Profile picture of the author tpw
      Originally Posted by jacksonlin View Post

      Yeah, I agree with the above poster, show us the sales copy and the site that would be very useful.

      And dozens of people would copy his sales page word for word and try to move in on his niche and positioning.

      While it could be very useful to us to see how he wrote his copy, so that we could try to learn from it, most people would try to steal his thunder and the proven revenue model that he has earned.
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      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author gskesavan
    Woah! That's something really cool. But we've to see the long-term too. If you still could get 300 sales for 3K visitors each month, then I will definitely have to SEE IT.

    Cheers! And Congrats
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  • Profile picture of the author Stuart S
    Wow, well done! Yes, I agree that you should try and replicate your success in future projects but I wouldn't show anyone your current sales page.

    You might want to split test the page to try and identify what is actually causing the conversions or if it is actually just the style of writing or layout/format.
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  • Profile picture of the author paulie888
    Congratulations on having great conversions. When you drill down to the bare essentials and strip away everything else, there are really only two factors you need to look at, just like Bill has explained above.

    First, your traffic needs to be targeted and receptive to what you'll be offering them. Once you've taken care of that, then all you need to do is write the sales copy in a manner that will appeal emotionally to them and also has a strong call to action.

    If you have these two elements in place, then you can be pretty much assured of high conversions. Of course, you can do even better by split testing several different sales pages to refine your sales copy even more.

    Paul
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  • Profile picture of the author bdm
    Great results! Thanks for posting. This will inspire the entire community!
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  • Profile picture of the author celente
    Originally Posted by bt View Post

    Hi guys,

    I can't believe It. One of my sites Is getting a 10% conversion rate. For about every 10 visitors I am getting a sale. When I wrote the sales copy for the site, all I did was pretend that I was the customer of my own product, and what would I want to see when I visit a website. You are your own best critic.

    When you are writing sales copy for your website just think of yourself as your own customer and what would you want to see when you are visiting a website. Anyway that's how I am going to write sales copy from now on, give It a try for yourself and see If It works for you.

    I do a few other things to my site for high conversions, but I mainly focus on the above.

    Yes it is no real suprise to me.

    One of our membership sites and product converts higher than this. LOL.

    Why?

    It comes down to three very important things.

    1) Good sales copy - Tick, you mentioned that. But...

    2) Targeted traffic, the more targeted the better. How are you going to make sales for a dog training product if you are sending your ad to a cat juggling site.

    3) Your offer. Our offers leave no stone unturned....we tell them everything and try to leave one question in their mind. "WHY SHOULDNT I BUY THIS STUFF!??????"

    I think getting higher conversions that 10% is doable....but it aint easy. As the good man dan kennedy once said. Its in the offer stupid! Find out what people want, and give it to them in a way they cannot say no to you. Then you have a real winner.

    Celente.
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  • Profile picture of the author Xavier Tan
    Yea, one of the tricks to getting good conversion is to write from your customers point of view. Listen to their concerns and write from there.
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  • Profile picture of the author LexWorldOnline
    Congratulations man. Great job. That is a very simple yet powerful concept - writing a sales copy with you as the customer. It's so simple yet most of us miss that concept because we tend to over-complicate things.

    How long did it take you to get results like this? How's your traffic source? Is it SEO?

    You inspire me brother. Thanks for your useful post.

    To God Be The Glory,
    lexworldonline
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    • Profile picture of the author marco005
      Hi,

      @bt can you show me an example of an product review or pre sell letter that have this high conversion rate?

      marco005
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  • Profile picture of the author The Marketeer
    Originally Posted by bt View Post

    Hi guys,

    I can't believe It. One of my sites Is getting a 10% conversion rate. For about every 10 visitors I am getting a sale. When I wrote the sales copy for the site, all I did was pretend that I was the customer of my own product, and what would I want to see when I visit a website. You are your own best critic.

    When you are writing sales copy for your website just think of yourself as your own customer and what would you want to see when you are visiting a website. Anyway that's how I am going to write sales copy from now on, give It a try for yourself and see If It works for you.

    I do a few other things to my site for high conversions, but I mainly focus on the above.
    Congratulations.

    That's the same strategy I use.

    Are you talking about the offer in your signature?
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  • Profile picture of the author Edman15
    wow....very inspired. Congrats for your success. If you tell about your traffic source it would be appreciated. I just want to know paid or organic.
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  • Profile picture of the author nasuryono
    Putting yourself in the shoes of your customers always help.

    You can go one step further though: analyzing the demographics of your customers.

    When you do this, you will be able to connect better with them which will also ultimately result in higher conversion.
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  • Profile picture of the author Randall Magwood
    bt congrats on the great conversions, and the excellent copywriting job.
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  • Profile picture of the author orpaz191
    Conversion rate is not all. EPC is the important thing.
    I prefer 1% conversion rate with $100 profit per sale, than 10% conversion rate with $7 profit per sale.

    The price of the product is the 1# factor for conversion rate.

    Always check your EPC and think how you can increase it.

    But even with a $7 product it is really nice.
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    • Profile picture of the author Gambino
      Originally Posted by orpaz191 View Post

      Conversion rate is not all. EPC is the important thing.
      I prefer 1% conversion rate with $100 profit per sale, than 10% conversion rate with $7 profit per sale.

      The price of the product is the 1# factor for conversion rate.

      Always check your EPC and think how you can increase it.

      But even with a $7 product it is really nice.
      Good point. What price point are you selling at? Have you tested a higher or lower price?
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      • Profile picture of the author bt
        Originally Posted by HeadToHeadFantasy View Post

        Good point. What price point are you selling at? Have you tested a higher or lower price?

        Hi HeadToHeadFantasy, the product was an affiliate product, the price of the product was 39.99
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      • Profile picture of the author orpaz191
        I know a $5-$7 product convert about 5%-15%.
        37$ and more converts about 1%

        Originally Posted by HeadToHeadFantasy View Post

        Good point. What price point are you selling at? Have you tested a higher or lower price?
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  • Profile picture of the author TomBuck
    Wow! Nice, would take a 2% conversion to be honest. Genius sales copy! And laser targeted traffic!

    Well done matey.
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  • Profile picture of the author Jeff333
    Congratulations Terry !

    When You treat People Like YOu Want To Be Treated You Always Win. Thanks For The Lesson

    Best Regards

    The Frog Marketer
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  • Profile picture of the author mlord10
    Just realized this thread was almost 2 years old...but what the heck I'll contribute (hopefully I can help someone with this response).

    I've notices something similar in my sales funnel, with regards to the first step (my squeeze page). For awhile, I was getting fantastic opt-in #'s, but those leads were not translating into sales.

    I took a step back, and realized one very important, yet super-basic concept:

    What I was actually giving away didn't 100% match what I said I was giveaway! It was close, but I can see where some of my subscribers would be frustrated by this...so I tweaked the headline & copy slightly to make sure that they matched what I was delivering perfectly...

    Guess what? My conversion rates more than doubled.

    I may have gone off topic a bit, but for those of you who are getting traffic & leads but aren't getting sales, make sure you only promise exactly what you plan on delivering!
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  • Profile picture of the author Devin X
    Banned
    Originally Posted by bt View Post

    Hi guys,

    I can't believe It. One of my sites Is getting a 10% conversion rate. For about every 10 visitors I am getting a sale. When I wrote the sales copy for the site, all I did was pretend that I was the customer of my own product, and what would I want to see when I visit a website. You are your own best critic.

    When you are writing sales copy for your website just think of yourself as your own customer and what would you want to see when you are visiting a website. Anyway that's how I am going to write sales copy from now on, give It a try for yourself and see If It works for you.

    I do a few other things to my site for high conversions, but I mainly focus on the above.
    Is the site you speak of, the one in your sig file?
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  • Profile picture of the author FrankMiller
    That's awesome man! Keep it up. Sounds like the future is looking bright!
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    ...

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  • Profile picture of the author Jimmy Correy
    Do you mind to share with us what product that you are getting a 10% conversion rate?
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  • Profile picture of the author Affiliate Sidekick
    That's awesome and good work! Why stop there, keep going. I have packed my conversion to 1 in 6 visitors, but some months I went through 1 in 4. After you have got your copy down they like it's already been said here, attack those keywords and refine refine refine.
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  • Profile picture of the author Michael Mayo
    bt, Congrats on the stats!

    Originally Posted by rome9t9 View Post

    bt, first of all congratulations.

    I would like to know, were they pre-sold before they came onto the sales page? Cos I believe preselling has a very important role to play in conversion.

    Did your visitors come directly to your sales page from Google or through a presell material?
    The best source for learning how to presell is definatly in Warrior: Paul Hancox's "Presell Mastery Course".

    Have a Great Day!
    Michael
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  • Profile picture of the author marco005
    Hi,

    yes presell is the thing here, but my english it not so good, I must hire a writer, the writer must know to write such a pre sell product review, or I can give the writer a pretended structure about my review, I think thats the best method for me.

    marco005
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  • Profile picture of the author stanleyday25
    Thanks for the lesson in basics. Forget the naysayers, some of us would be glad for any percent.
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  • Profile picture of the author myblog325
    wow. totally awesome. im really looking forward for my site to have such conversion rate too.
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    • Profile picture of the author brentb
      That's awesome... Check your tracking to see what searches are bringing people in and then hit them in PPC as well as test others you think will work. Also, set up retargeting campaigns at as many places as possible. With your conversion rate from your traffic it should definitely back out for you.
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  • Profile picture of the author subbun
    If you get the traffic from search then, the sales page must be very clear and simple to understand and reading that page the visitor convey to purchase the product.

    If you get the traffic from paid services like email marketing, JV partners, then there will be some less sales.

    thanks..
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  • Profile picture of the author Yadira Barbosa
    I think you crack the code for the "Irresistible Offer" congratulations!
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  • Profile picture of the author kevinmartinjr
    Brilliant strategy my man n yes you would do well with ppc though I dont favor it too much myself
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  • Profile picture of the author marco005
    Hi,

    which writer here on the WF can write such great product reviews that make 10% conversion rate or more?

    marco005
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  • Profile picture of the author marco005
    No anyone can recommed me writer who writes reviews that great convert?
    LOL unbelivaible..........



    marco005
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  • Profile picture of the author Benjamin Ehinger
    Awesome conversions!

    Finding what will work the best is all about testing and I do like your idea of pretending to be the customer. That is very important whenever writing any content. Google has always rewarded those that provide usable content and that is what you are doing by putting yourself in the readers shoes.

    Benjamin Ehinger
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