There are actually two factors that contribute to this:

1. Your sales copy; and

2. The source of your traffic.


p.s. Congrats. If we could all do as well...

BT you are absolutely right. When you write content of any kind, you need to constantly be asking yourself what value you are providing your visitors. I do my best to do this when writing product reviews and regularly enjoy 8-10% conversion rate.

That's great converting!

I'm still on around a 2% on my review sites but I have recently written a review that got 3 visitors in a few days and 1 sale - Perhaps I should be looking at that review for inspiration although I'd obviosuly need more traffic to see whether it was a fluke or not.

10% and I'd be laughing my ass off to the bank

Keep up the good work!

What kind of marketing are you doing by the way? Is it a review site? Your own product? Is it literally a sales page or a user review?

Thanks

That's wicked ... would be interesting to check out the traffic source ... well done mate!

Buy Perry Marshall's definite guide to Adwords and send some traffic to that site. See what happens!

Cheers

That's awesome and a pretty simple yet obviously great strategy for writing sales copy, congrats!

Great post. It is definitely important to do this when practicing ethical marketing. When you put yourself in your customers shoes you end up tearing down all the rubbish hype, the popup boxes, the "not even $12997, not even $6997, not even $1997"... pricing structures.

Also, traffic source does have a huge impact on conversion rates. for example, if you rank for "buy (product name)" you may have 10% or more, whereas if you have "about (product name)" your conversions would typically be lower.

This is truly great advice!

This is an easy way for any internet marketer, be they new or old, to write a fantastic sales letter that converts like crazy.

It is always great to think of your customers first and put yourself in their shoes, for then you truly have the power to unhinge their minds and give them what they really want.

I wish you the best of luck with your future IM plans, and also recommend that you give PPC a try.

I don't believe you. I think you should provide the URL so we can check it out. :rolleyes:

just from sales copy?? wow, thats pretty amazing. Would you be inclined to share your copy (with you product and url deleted, of course) on this thread?

That's how you MUST write sales copy... ALWAYS!

Unfortunately, not many people find it easy to genuinely step into another person's shoes, and see things from their point of view.

But when writing copy, you MUST do this.

That's when I laugh when I see comments like,

"I wouldn't buy that..."
"That sales letter is too long for me..."
"That tactic wouldn't work on me..."

Doesn't matter.

The question is how your PROSPECTS will respond, whether the sales letter is too long (or short) for your PROSPECTS, and whether the tactic will work on your PROSPECTS.

So in discovering that you need to think like a prospect, you have discovered All-Time Copywriting Secret #2.

Congratulations!

Congratulations and Thanks for the "common sense" reminder!

PPC is different than writing a full blown sales page. You really have to laser target your audience and words in a teensy package and don't have the benefit of writing a lot of text. But in some ways that can be really interesting. I did exceptionally well with my first campaign. I really pinpointed my desired keywords and audience by studying competition and knowing what was working with my organic traffic.

Your 10% conversion rates are awesome. Putting yourself in your customer's shoes really works. Congrats!

I'd like to see which site of yours is getting such a great response. Would you mind sharing?

bt, first of all congratulations.

I would like to know, were they pre-sold before they came onto the sales page? Cos I believe preselling has a very important role to play in conversion.

Did your visitors come directly to your sales page from Google or through a presell material?

It is really wonderful thing that you are getting 10 5 conversation rate. I should follow your method to get the same ...

Firstly, congratulations. Secondly, the real test is keeping it up their. Unless you have had a few thousand visitors to that same site and you are still seeing conversions up near 10%, then it is probably a little too early to call.

I once had a website that had a sale after 10 visits. Technically, my conversion rate was 10%. However for the next 200 visits I made no sale. So my conversion rate was now 0.5%.

You need to have had a fair amount of traffic (thousands) to the exact same offer before your conversion rate becomes statistically relevant at all.

I actually think thats a hard way to do it. I find the easier way is to imagine one of your customers is sitting down right next to you. What would you say to him to try and convince him to buy your product. It makes your copy a lot more personal and less hype driven.

Yeah, I agree with the above poster, show us the sales copy and the site that would be very useful.

Woah! That's something really cool. But we've to see the long-term too. If you still could get 300 sales for 3K visitors each month, then I will definitely have to SEE IT.

Cheers! And Congrats

Wow, well done! Yes, I agree that you should try and replicate your success in future projects but I wouldn't show anyone your current sales page.

You might want to split test the page to try and identify what is actually causing the conversions or if it is actually just the style of writing or layout/format.

Congratulations on having great conversions. When you drill down to the bare essentials and strip away everything else, there are really only two factors you need to look at, just like Bill has explained above.

First, your traffic needs to be targeted and receptive to what you'll be offering them. Once you've taken care of that, then all you need to do is write the sales copy in a manner that will appeal emotionally to them and also has a strong call to action.

If you have these two elements in place, then you can be pretty much assured of high conversions. Of course, you can do even better by split testing several different sales pages to refine your sales copy even more.

Paul

Great results! Thanks for posting. This will inspire the entire community!

Yes it is no real suprise to me.

One of our membership sites and product converts higher than this. LOL.

Why?

It comes down to three very important things.

1) Good sales copy - Tick, you mentioned that. But...

2) Targeted traffic, the more targeted the better. How are you going to make sales for a dog training product if you are sending your ad to a cat juggling site.

3) Your offer. Our offers leave no stone unturned....we tell them everything and try to leave one question in their mind. "WHY SHOULDNT I BUY THIS STUFF!??????"

I think getting higher conversions that 10% is doable....but it aint easy. As the good man dan kennedy once said. Its in the offer stupid! Find out what people want, and give it to them in a way they cannot say no to you. Then you have a real winner.

Celente.

Yea, one of the tricks to getting good conversion is to write from your customers point of view. Listen to their concerns and write from there.

Congratulations man. Great job. That is a very simple yet powerful concept - writing a sales copy with you as the customer. It's so simple yet most of us miss that concept because we tend to over-complicate things.

How long did it take you to get results like this? How's your traffic source? Is it SEO?

You inspire me brother. Thanks for your useful post.

To God Be The Glory,
lexworldonline

Congratulations.

That's the same strategy I use.

Are you talking about the offer in your signature?

wow....very inspired. Congrats for your success. If you tell about your traffic source it would be appreciated. I just want to know paid or organic.

Putting yourself in the shoes of your customers always help.

You can go one step further though: analyzing the demographics of your customers.

When you do this, you will be able to connect better with them which will also ultimately result in higher conversion.

bt congrats on the great conversions, and the excellent copywriting job.

Conversion rate is not all. EPC is the important thing.
I prefer 1% conversion rate with $100 profit per sale, than 10% conversion rate with $7 profit per sale.

The price of the product is the 1# factor for conversion rate.

Always check your EPC and think how you can increase it.

But even with a $7 product it is really nice.

Wow! Nice, would take a 2% conversion to be honest. Genius sales copy! And laser targeted traffic!

Well done matey.

Congratulations Terry !

When You treat People Like YOu Want To Be Treated You Always Win. Thanks For The Lesson

Best Regards

The Frog Marketer

Just realized this thread was almost 2 years old...but what the heck I'll contribute (hopefully I can help someone with this response).

I've notices something similar in my sales funnel, with regards to the first step (my squeeze page). For awhile, I was getting fantastic opt-in #'s, but those leads were not translating into sales.

I took a step back, and realized one very important, yet super-basic concept:

What I was actually giving away didn't 100% match what I said I was giveaway! It was close, but I can see where some of my subscribers would be frustrated by this...so I tweaked the headline & copy slightly to make sure that they matched what I was delivering perfectly...

Guess what? My conversion rates more than doubled.

I may have gone off topic a bit, but for those of you who are getting traffic & leads but aren't getting sales, make sure you only promise exactly what you plan on delivering!

Is the site you speak of, the one in your sig file?

That's awesome man! Keep it up. Sounds like the future is looking bright!

Do you mind to share with us what product that you are getting a 10% conversion rate?

That's awesome and good work! Why stop there, keep going. I have packed my conversion to 1 in 6 visitors, but some months I went through 1 in 4. After you have got your copy down they like it's already been said here, attack those keywords and refine refine refine.

bt, Congrats on the stats!

The best source for learning how to presell is definatly in Warrior: "Presell Mastery Course".

Have a Great Day!
Michael

[DELETED]

[DELETED]

[DELETED]

[DELETED]

Hi,

yes presell is the thing here, but my english it not so good, I must hire a writer, the writer must know to write such a pre sell product review, or I can give the writer a pretended structure about my review, I think thats the best method for me.

marco005

Thanks for the lesson in basics. Forget the naysayers, some of us would be glad for any percent.

wow. totally awesome. im really looking forward for my site to have such conversion rate too.

If you get the traffic from search then, the sales page must be very clear and simple to understand and reading that page the visitor convey to purchase the product.

If you get the traffic from paid services like email marketing, JV partners, then there will be some less sales.

thanks..

I think you crack the code for the "Irresistible Offer" congratulations!

Brilliant strategy my man n yes you would do well with ppc though I dont favor it too much myself

Hi,

which writer here on the WF can write such great product reviews that make 10% conversion rate or more?

marco005

No anyone can recommed me writer who writes reviews that great convert?
LOL unbelivaible..........



marco005

Awesome conversions!

Finding what will work the best is all about testing and I do like your idea of pretending to be the customer. That is very important whenever writing any content. Google has always rewarded those that provide usable content and that is what you are doing by putting yourself in the readers shoes.

Benjamin Ehinger