Cool Post about an email list.

lol, Thanks! I meant "off a bit" I was going to purchased the list from a database company.....

Thanks for the knowledge!If I was to go the route you recommend, how do i get my squeeze page in front of the end users? Affiliates? SEO?

Let me start by saying what an excellent job you've done of working backwards from the numbers.

Your expectations, and your strategy, are off a bit, but you seem pretty bright and if you listen to what people in here tell you, and you continue to work backwards like that, (from the end goal, based on statistical numbers) you'll do very well in business.

That being said, it seems that you might be just grabbing at a random number for a list, but not really seeing the why of having it.

Let me try to explain...
A list doesn't mean anything if it doesn't produce revenue.

You're probably thinking that with a 1% conversion rate, a list of 70,000,00 will yield results of $x.xx per month if you have product(s) at x price point... etc, etc.

While that's a very solid thought process, your looking at the end game, and not the whole book of 'plays' it takes to get there.

For one thing, you have to build a relationship with that list
For another thing, certain 'milestones' in listbuilding activities open new doors and present new opportunities long before you reach that ultimate end goal.

At 1000 list members you can do adswaps
At 5,000 list members you can participate in list building events with great success
At 10,000 list members, you can do JV's.

And with each of these stages, new opportunites open up for you to profit.

With 1000 list members, and the right product with the right conversion, you could easily participate in a 'launch' as an affiliate and make $2-5K from that list... (of course, with all the other affiliates competing, you'll still need something unique of your own to bring to the table to convince your prospect to buy from you and not your competition, but that's a whole other topic of conversation.)

With 5,000 list members, you should have a fair steady stream of income from the promotion of your own and affiliate products to that list, and therefore, list building events like JV Giveaways (assuming your in the IM niche, if not, there are other ways to leverage your list and money in similar fashions) can increase your list, your cashflow (again, another topic) and your presence in the community. With the cashflow a list of this size produces, you can buy the 'upgrades' (advertising) to get more exposure for your product, and your name so that other list owners may take notice of you.

And so on with 10,000 members, 25,000 members, etc, etc...

And of course, none of the numbers mean diddly if you don't actually build a relationship with your list and other nuances that aren't even about the list itself, but about building a relationship with the customers of your business.

-Dani