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What does 100% bounce rate on a website mean?

by yesacpow
3 replies
Is this a good thing or bad thing?
#100% #bounce #rate #website
  • Profile picture of the author indexphp
    It's a BAD thing.

    It means that 100% of the people that visit your site, "bounce" in the first 10 seconds.
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    • Profile picture of the author KenJ
      Which begs the question

      What is a good bounce rate?
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      • Profile picture of the author JackTheLad
        Firstly 100% bounce rate is probably (most likely) a bad thing. It means that 100% of all visitors to that page on your site are either pressing the back button on their browser, or exiting altogether.

        Their are cases where 100% bounce rates are common i.e. If a user has only one aim, for example, to downloaded a product and then leave.
        Or...
        If the page is full of junk and takes forever to load.

        To decrease the bounce rate, you could try and add more quality content (like articles). Articles are great at decreasing bounce rates, because you can simply add a '...more' link half-way through to make your visitor view another page.

        Good luck.
        - JackTheLad

        _____________________________________________
        The best eBook cover software I ever found... eCoverSuiteElite!
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