Another dumb question regarding article writing

21 replies
Okay, I've learned a lot in the past month, but there's something I really can't understand at this point. Almost everything I've read regarding article writing focuses on the concept of strategically using your chosen keywords within the title/body/etc for SEO purposes. I understand this part pretty well, I think.

However, does it make sense to write an informative article on a topic that people might not specifically search for but might find useful? Say you're running an affiliate site selling "gadgets." Would it make sense to write an article on "The difference between blue and purple gadgets" if no one is specifically using Google to search for that? Or would you write that article, but use your keywords of "buy gadgets online" as the focus keywords and you're explaining the difference between blue and purple gadgets? Or is it a total waste of time?

For some reason I can't wrap my brain around this.
#article #dumb #question #writing
  • Profile picture of the author tpw
    I write my articles for my human audience. Search engines in my book are secondary.

    If you would like to visit my WF Blog, there is a link there for my free article marketing ebook. It may answer those questions that remain.

    I think it is far more useful to write for the human first and the search engine second. You write for the human to lead the human to take the actions you want him or her to take, and then you spice the article with some keywords for the search engines.

    This way, you can kill two birds with one stone.
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    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author sylviad
      The first question that comes to mind is "how are people going to find your article?".

      Some of my earlier articles on EA are just basic information and not keyword targeted. That was before I knew about that concept.

      Most of those have not been viewed more than 40 times in, like, 5 years.

      If you're using them on your blog or on a related site, it might make sense not to keyword target your article.

      Regardless, keyword targeting doesn't mean loading up the article with your keyword. It only needs to go in the headline, the first paragraph and the last paragraph.

      You could target "buy purple widgets" with a headline: "Why Buy Purple Widgets?" or "There's a lot to know before you buy purple widgets". Then, you article can go into the article that discuses purple and blue widgets with a link in your resource to buy purple widgets.

      Sylvia
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  • Profile picture of the author Alexa Smith
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    Originally Posted by mattward View Post

    Say you're running an affiliate site selling "gadgets." Would it make sense to write an article on "The difference between blue and purple gadgets" if no one is specifically using Google to search for that?
    It would make no sense if you're relying on search engine traffic to get readers for your articles. That's a very big "if".

    (Incidentally, if you were relying on search engine traffic, a much better title would be "Blue Gadgets and Purple Gadgets: the Differences Between Them".)
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    • Profile picture of the author jbsmith
      Funny - I just wrote a blog post today on exactly this topic...of the need to follow this process...

      1. First, know what you are selling and what people will use to search for what you are selling (this is an aspect of keyword research and competitive analysis that most people simply do not do or do poorly yet it can make a massive difference in your results)

      2. Then, do keyword research and isolate those keywords that have the most commercial potential

      3. Test those keywords (I've tested in batches of 20's right into the hundreds at one time - often using PPC to do my initial testing just because it works faster)

      4. Based on how well the keywords convert - we then organize a content generation campaign around the most promising keywords. But...we look for content ideas that are relevant, interesting and current in-line with the keyword phrases we have chosen. You can use Blog directories, Google news, Amazon comments, discussion forums...for content ideas that hold a great deal of interest and that can be optimized around your chosen keywords.

      Here is the full traffic generation with content blog post -- with a case study around an article that recently ranked #1 with 4.7 Million pages of competition - pretty cool!

      Jeff
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      • Profile picture of the author iLifestyleClub
        Originally Posted by jbsmith View Post

        Funny - I just wrote a blog post today on exactly this topic...of the need to follow this process...

        4. Based on how well the keywords convert - we then organize a content generation campaign around the most promising keywords. But...we look for content ideas that are relevant, interesting and current in-line with the keyword phrases we have chosen. You can use Blog directories, Google news, Amazon comments, discussion forums...for content ideas that hold a great deal of interest and that can be optimized around your chosen keywords.

        Here is the full traffic generation with content blog post -- with a case study around an article that recently ranked #1 with 4.7 Million pages of competition - pretty cool!

        Jeff
        Hey Jeff
        Thanks for your post.
        I have found keyword research one of the most tricky things for me to really get my head around.
        To find keywords that people search for, with enough traffic, not too much competition, with commercial intent....

        I think that I am getting there though! It has just been a long, slow journey over the past 3 years. lol

        Leanne
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        • Profile picture of the author jbsmith
          Leanne, yes - it can be a little tricky for sure. I narrow the field and then let the results further narrow (that's why I like to use PPC to help identify the winners more quickly)

          I really like focusing content generation on a more narrow, but much more productive set of keywords rather than the shotgun approach which can take a long time to 'accidentally' discover winning combinations.

          Jeff
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  • Profile picture of the author Matt Ward
    This is sad, but the article writing thing is still not clicking for me. :p I can understand the concept of SEOing an article for your website. However, I'm looking at the ezinearticles accounts of people that obviously know what they're doing in IM and I can't understand what they're doing with their ezinearticles posts. Example, an informative article about a general topic like "tips for losing weight" (something the article would never rank for in Google) with no real keyword focus, and then in the author box, links to a weight loss related micro niche like "jumping jacks to lose weight" (okay, I made that up)

    Is this solely for having the article syndicated? I just mean, I don't see how anyone would ever find/read that article on ezinearticles naturally; I only found it by checking out backlinks. I don't know why this is so confusing to me. :confused:
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    • Profile picture of the author Fazal Mayar
      Why not write for the search engines and for your audience at the same time, in the same article? You can create a quality article while having a decent keyword density in the content! You need to write for both, if you want to generate some traffic to your articles, you will need to try SEO. Just my 2 cents.
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      • Profile picture of the author tpw
        Originally Posted by Fazal Mayar View Post

        Why not write for the search engines and for your audience at the same time, in the same article? You can create a quality article while having a decent keyword density in the content! You need to write for both, if you want to generate some traffic to your articles, you will need to try SEO. Just my 2 cents.

        I do write for both when I write articles, but my primary objective is to make sure the article will appeal to the human reader and the article will accomplish the conversion goals I want it to accomplish.

        Once the primary objective is covered, I go back through the article and change a few phrases here and there to match my SEO goals.

        Then I reread the article to make sure that the SEO tweaking did not derail my primary objective of leading the reader to an action I want them to take.

        You can do both, but in my case, the human is my primary objective.

        Most people who write articles for the search engines deliberately choose to completely ignore the person reading the article -- to the detriment of the reader and the writers' bottom line.



        p.s. Keyword Density is so 2004. KD is a value that the search engines used years ago, which is no longer the case.

        Now the search engines are looking at Latent Semantic Indexing (LSI), which considers the family of words used relation to other words in the article, to determine the primary focus of the article.

        For example an article about "traffic" could have to do with websites or automobiles.

        If "website" and "visitors" is included in the article, then the search engines can rightly assume that we are talking about "traffic to our websites".

        But if instead "cars" and "road" is included in the article, then the search engine can assume the article is about the kind of traffic we encounter "when driving from point A to point B."

        And even though I have confused this post with the inclusion of the words "cars" and "road", all other posts in this thread will inform the search engine that this post is in fact about "website traffic".
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        Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author jewin
      There is a thing called relevance. Google's algo will key in on relevant keywords. So, you don't have to be (and shouldn't be) always on the nose with your keywords in your copy, title, etc. Naturally written articles just aren't written that way. You'll have other keyword phrases in there, which are related; like, "Atkins diet" "Miami Beach Diet", etc. These are relevant terms. By tossing in these relevant terms, you also help out your long tail. So, try to be a little diverse and more natural with your writing. I will say though, I always focus the link in my by-line on the KW phrase I'm targeting.


      Originally Posted by mattward View Post

      This is sad, but the article writing thing is still not clicking for me. :p I can understand the concept of SEOing an article for your website. However, I'm looking at the ezinearticles accounts of people that obviously know what they're doing in IM and I can't understand what they're doing with their ezinearticles posts. Example, an informative article about a general topic like "tips for losing weight" (something the article would never rank for in Google) with a super broad keyword focus like "weight loss", and then in the author box, links to a weight loss related micro niche like "jumping jacks to lose weight" (okay, I made that up)

      Is this solely for having the article syndicated? I just mean, I don't see how anyone would ever find/read that article on ezinearticles naturally; I only found it by checking out backlinks. I don't know why this is so confusing to me. :confused:
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by mattward View Post

      I'm looking at the ezinearticles accounts of people that obviously know what they're doing in IM and I can't understand what they're doing with their ezinearticles posts.
      It may be the "obviously" bit that's misleading you, Matt. Very many EZA authors don't know what they're doing at all. It's really important, in article marketing, to learn to judge who's worth listening to (tpw) and who's not (surprisingly many people). If you see people "doing stuff that you don't understand", don't assume that they know what they're doing. The average standard and average level of understanding of "how to do it" is a lot lower than one might expect. I'm just saying.
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    • Profile picture of the author tpw
      Originally Posted by mattward View Post

      This is sad, but the article writing thing is still not clicking for me. :p I can understand the concept of SEOing an article for your website. However, I'm looking at the ezinearticles accounts of people that obviously know what they're doing in IM and I can't understand what they're doing with their ezinearticles posts. Example, an informative article about a general topic like "tips for losing weight" (something the article would never rank for in Google) with no real keyword focus, and then in the author box, links to a weight loss related micro niche like "jumping jacks to lose weight" (okay, I made that up)

      Is this solely for having the article syndicated? I just mean, I don't see how anyone would ever find/read that article on ezinearticles naturally; I only found it by checking out backlinks. I don't know why this is so confusing to me. :confused:

      The first thing to understand is that just because someone has written hundreds of articles on EZA does not mean they know what they are doing.

      Some of the other writers participating in this thread may remember the lady who wrote thousands of articles about mesothelioma. She dropped a butt-load of money to make sure her website ranked well for mesothelioma, and she lost her ass.

      She had made a mistake in her research.

      She found a list of the highest paying keywords inside Google Adwords.

      While it was true that attorneys were paying $20 per click for mesothelioma clients, the part that she missed understanding was that it was only one attorney and he was only buying two leads a day!!

      Even if she was batting 100% and getting ALL of the $20 clicks, she would have only been making $600 per month -- $1200 per month from client, with a 50% split with Google.

      Only after she had literally invested multiple five-figures into ranking for mesothelioma did she realize that it was not the cash cow that she thought it would be.

      With thousands of articles on the topic, you would have thought she knew what she was doing -- she did not!! She was blinded by greed.


      You cannot let the number of articles written be "the measure" of deciding who knows what they are doing and who does not.

      You need to realize that the search engines are just one small part of a successful article marketing campaign.

      The defined purpose of EZA is a channel through which to syndicate your article.

      It can help with your SEO, and when an article marketing outsider figured that out in 2005, he introduced the planet to the concept of using article marketing to influence SEO.

      Those of us who were insiders knew that, and we had mentioned it several times in our articles. But in 2005, Jason Bradley grabbed the bull by its horns and created a free article directory software called Article Dashboard.

      Bradley made a load of money from his free software, because he was advertising an affiliate link for Host Gator. At $100 per web hosting account signup, he literally made a killing when thousands of people got his free software and bought web hosting for it. (It is a neat business model if you ask me, although it may have a sustainability problem.)

      There are now literally thousands of websites running the Article Dashboard script. Every time someone downloads and installs it on a new web hosting account at Host Gator, he makes money. All of the folks downloading the software think that they will be the next EZA, but the Article Dashboard software is not up to that.

      I have gotten off-track.

      EZA was developed to syndicate your articles to other website, blogs and newsletters. But it can carry some weight for SEO.

      When someone is writing articles like "jumping jacks to lose weight" (okay, I loved your example) and posting them to EZA, the goal is not strictly SEO.

      There are several ways that these articles can be found within the EZA website -- by author name, by submit date, by keywords, by popular lists, by category.

      The first goal is for the article to be found by a person using EZA to navigate. This could potentially lead to a direct click from EZA to the writers' website. It could also lead to the syndication of the article on another website, blog or newsletter.

      And when the article is syndicated, those syndicated copies of the article could lead to direct click traffic from the resource box, bringing more potential prospects to the writers' website.

      Some websites, blogs and newsletters have massive audiences that may be convinced to visit the authors' website.

      The second goal is for Google and other search engines to find the article and attribute a link to the authors' website.

      This could lead to the article being found by consumers on EZA, and a direct click to the authors' website.

      It could lead to Google giving value to the web page linked to from the article.

      It could lead to Google giving the authors' web page a good ranking for the keyword in the anchor text.

      The goals in article marketing are many.

      When I write articles, I do it to build my reputation and to direct the reader to a sales page on one of my websites.

      When I write articles, my primary goal is to drive immediate traffic to my website -- sending people to my website, who will be more likely to buy what I am selling.

      I have written many articles that have generated five-figures in sales in one day.

      I have made that kind of money from articles selling $500 SEO Packages in some articles, $35 article distributions in other articles, $40 ebooks in some articles, and affiliate products inside some of my articles.

      Article marketing has made a ton of money for me at the low-end and higher-end of the pricing scale. I recommend this kind of experience to everyone. But not everyone can pull it off.

      On the front side of the article marketing process, I am looking for immediate sales. On the back side of the article marketing process, I am looking for search engine rankings.

      And at every juncture, I syndicate the articles without spinning, because when I fine tune an article to lead people into my sales funnel, getting that article into other websites will give me access to an even larger audience of prospects.


      p.s. I have written two ebooks on the topic of article marketing. The links for both can be found on my WF Blog page, linked in my signature. One of the ebooks is free, and the other is paid.

      If you would like a thorough introduction to article marketing, get one or both of my ebooks.

      p.p.s. Article Marketing includes promoting the article after you have written it. And in my book, promoting an article does not stop after I have given it to an article directory.

      If you write articles and don't promote them after you write them, then you are basically an article writer only, and not really a true article marketer.
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      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author AllyChurch
    Banned
    Originally Posted by mattward View Post

    Okay, I've learned a lot in the past month, but there's something I really can't understand at this point. Almost everything I've read regarding article writing focuses on the concept of strategically using your chosen keywords within the title/body/etc for SEO purposes. I understand this part pretty well, I think.

    However, does it make sense to write an informative article on a topic that people might not specifically search for but might find useful? Say you're running an affiliate site selling "gadgets." Would it make sense to write an article on "The difference between blue and purple gadgets" if no one is specifically using Google to search for that? Or would you write that article, but use your keywords of "buy gadgets online" as the focus keywords and you're explaining the difference between blue and purple gadgets? Or is it a total waste of time?

    For some reason I can't wrap my brain around this.
    The best way to tackle article marketing is by creating captivating articles that rank parrallel to your keywords on very low competition keywords.

    So if you are going for the keyword "buy gadgets online" on your money site, you could create an article on the keyword "difference between blue and purple gadgets".

    A low competition phrase will allow your article to rank highly with little to no backlinking necessary.

    You can then create an anchor text link from the article to your money-page to gain more search engine exposure and increase direct-vistors.

    -Ally
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    • Profile picture of the author tpw
      Originally Posted by AllyChurch View Post

      The best way to tackle article marketing is by creating captivating articles that rank parrallel to your keywords on very low competition keywords.

      So if you are going for the keyword "buy gadgets online" on your money site, you could create an article on the keyword "difference between blue and purple gadgets".

      A low competition phrase will allow your article to rank highly with little to no backlinking necessary.

      You can then create an anchor text link from the article to your money-page to gain more search engine exposure and increase direct-vistors.

      -Ally

      Ally: Really good advice.

      Welcome to the Warrior Forum. I will have my eye out for you.
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      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author dadamson
    Good post Ally! Really liking your www.ArticleMagnetism.com website. It seems like a great idea for getting quality article marketing done.

    Best of luck with it.

    I'd also like to say that article marketing shows it's results in the long term as long as you can build permanent links you will see huge benefits over time.
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    • Profile picture of the author imfornow
      What I have learned (on the forum) and other places that has been working very well is once you have the keywords, write an article that provides value to the reader, write it "naturally" don't worry about the keywords, just write about them as the topic of the article and when you re-read it make sure you have the keyword in there enough and tweak it as you need to.
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  • Profile picture of the author mareema
    with article marketing especially with ezine you dont have to get it all right to make sales, pple will look at your articles, they have to be eye grabbing. i used to be so confused by this but then i learned, its all trial and error. but if you want pple to go to your article, you have to at least grab there attention, one way to get pple to click through and also show relevancy is to write a main term then a dash next to it then write the rest of your title. like for instance you said
    the difference between blue and purple gadget", you know its usefull but its not searched for as much as the this keyword, which lets say for example "how to buy gadgets"

    i would write it like this for example " how to buy gadgets- which color do you think sells more purple or blue"

    this might grabs pples attention because you made it relevant to them by bringing the seached kw with the useful keyword

    always use the dash
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  • Profile picture of the author carlo_sim
    Hi,

    When it comes to writing articles it really depends on your content and the keyword you are targeting =) make sure that you are targeting those low comp keywords and of course make a quality content out of it. =) Then, you can create backlinks to your articles using the keyword you are targeting as your anchor text in order for it to rank =) If you have an authority site, it is also best to interlink your pages just like "wikepedia" in order to spread the link juice to all your pages =)

    Gian Sim
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  • Profile picture of the author Michael Oksa
    And...

    Take a wild guess which wevsite appears on the first page for the search term "jumping jacks to lose weight".

    Yep. This thread!

    Now, THAT should tell all of us something.



    All the best,
    Michael
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  • Profile picture of the author djemerald
    It took me a while to get this too, and Im still working on it, but there are no dumb questions when it come to the internet and making money online.

    I found it useful to find someone on the net (maybe your affiliate program blog) copy their artilces and use them as a study guide.

    Count the number of times the keyword occurs and the location of the key words.

    An article that is keyword stuffed with too many keywords sounds phoney and the reader recognizes that.
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  • Profile picture of the author Wesley Atkins
    Articles should be seen as a form of leverage...

    For this reason, write for your audience with a compelling title and share quality information...

    Good articles that are submitted to the big articles directories will often get syndicated to 1000's of sites if they are good...

    Why?

    Because webmasters are desperate for good content and will grab yours from the directories if its good..

    Not only does this drive traffic... it drives quality links into your site...

    Articles: Leverage & Syndication = Traffic + Links...

    Most people insist on writing 100's of keyword stuffed articles to get them in the search engines... Just like more people churn out 1000's of autoblogs...

    Their mindset has been dented by the spam mentality of scrapped sites and autoblogs and their trying to apply these techniques to articles and everything else..

    You missing out if you follow this strategy...

    1 excellent quality article can drive 1000's of links to your site... You just need to market and promote it correctly... Don't stop at just the article directories..

    Treat it like link bait and promote it in social media, forums, everywhere...

    Focus on your audience not the search engines... and you'll be rewarded with search engine results indirectly...

    Way more powerful than what most people insist on doing.. :-)
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