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Tourism Australia has screwed up again - this time on facebook

by birdfood
13 replies
See what happens when you go to their fanpage

http://www.facebook.com/Australia

No discussion needed. The stupidity speaks for itself
#australia #facebook #screwed #time #tourism
  • Profile picture of the author BacklinkExcellence
    "Page not found"...? From your thread title I take this has happened in the past already?
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  • Profile picture of the author EFt
    yeah it's gone, i don't see anything either!
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  • Profile picture of the author birdfood
    No. Tourism has a history of very bad marketing. I mean seriously bad.

    Now they make a facebook fanpage that can't be opened. Makes you wonder how they can even market Australia.
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    • Profile picture of the author BacklinkExcellence
      Well, there are other and better ways to market Australia than through a facebook fanpage...come on, aren't there more important things?
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      • Profile picture of the author birdfood
        Originally Posted by alex_b View Post

        Well, there are other and better ways to market Australia than through a facebook fanpage...come on, aren't there more important things?
        With half a billion users, incredible interactivity, fanpages, groups etc etc the time and the effort required would be worthwhile.

        Regardless, if you are going to do something, do it properly. They create a fanpage then do that. Dumb.
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        • Profile picture of the author BacklinkExcellence
          Originally Posted by birdfood View Post

          With half a billion users, incredible interactivity, fanpages, groups etc etc the time and the effort required would be worthwhile.
          Well, I find this "half a billion users" always a bit exaggerated...there is no way that your fanpage (or Tourism Australia's) will ever be exposed to that number. Or half of that. Or quarter of that. On top of that, the majority of facebook users aren't interested in some tourism fanpage, it's just not the right demographic.
          Originally Posted by birdfood View Post

          Regardless, if you are going to do something, do it properly. They create a fanpage then do that. Dumb.
          Correct.
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  • Profile picture of the author infomaniacs
    The best advertising they ever did was with Hoges - Throw a Shrimp on the Barbie
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  • Profile picture of the author VegasGreg
    Are they actually promoting that link? Or is it just a cool keyword that you thought should be used?

    If no one links to it and no one knows about the link, then it really doesn't matter.
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  • Profile picture of the author powerspike
    Birdfood might be referring to this page : Tourism Australia - The Youth Segment
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    • Profile picture of the author VegasGreg
      Originally Posted by powerspike View Post

      Birdfood might be referring to this page : Tourism Australia - The Youth Segment
      Ah, yes, they do have a link to it at the bottom. Though if you go to the Twitter link, the Twitter profile sends people to this Facebook link: Australia | Facebook

      So it appears they simply have a typo and need to add the "See" in front of Australia.

      So they DO have a Fan page that works, but they DON'T have the right link on the one page.

      Either way, it's an error on their part.
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    • Profile picture of the author birdfood
      Originally Posted by powerspike View Post

      Birdfood might be referring to this page : Tourism Australia - The Youth Segment
      Hi PS, I was researching examples of good facebook fanpages when I came across a list of Top Australian facebook fanpages here

      Fanpages: List of top 100+ Australian Facebook Fan Pages | Laurel Papworth | @SilkCharm

      In March 2010 Rank #6 Australia Tourism Australia 372,000 fans unofficial 169,000

      The link takes to to the dead facebook fanpage this thread is about.
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  • Profile picture of the author n3on
    how come its gone ? hacked or something ?
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    • Profile picture of the author birdfood
      Originally Posted by n3on View Post

      how come its gone ? hacked or something ?
      Not hacked. Tourism Australia has been very bad at marketing so I'd say they (using Australian slang) stuffed up. They made a mistake/error.
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