How to these stats compare?
So my course has been on the market for over two weeks and for the majority of that time I've had an aggressive PPC campaign going which uses a few hundred keywords that I managed to research.
My site is a 2-page approach. First page is the sales letter. Second page is the order / price info.
I think my copy is pretty solid and most people have told me the same (people who would be honest).
I have setup Google Analytics to measure my "goal" of having people get to the price/order page. So far it runs about 10%, which I do not think is that great.
That said, if 10% of people went to the order page, and 10% of those bought, I'd have a 1% conversion rate which I think is very acceptable. Unfortunately my conversion rate is worse than this by a long shot.
My gut tells me I need to fix my PPC campaign to make sure I'm targeting the right audience, and this may take some time / tweaking.
But I'm curious what you folks consider to be "acceptable" for the percentage of visitors who click through to the order/price page.
NOTE: A blog with real content will be attached to this site (added to menu in header) and I think that will help keep the bounce down, but not necessarily improve click-through to the order page.
Getting back in the grove after taking a year off following a family tragedy.
Getting back in the grove after taking a year off following a family tragedy.
Getting back in the grove after taking a year off following a family tragedy.