What do you outsource?

23 replies
If you hire an admin to help you in Internet Marketing, what will you ask him to do? Assume this admin person has minimun experience in Internet Marketing and not very clever.
#outsource
  • Profile picture of the author LiamMcIvorMartin
    Not very clever? Why would you hire an employee that isn't smart? I have my guys do everything. Email, customer service, lead gen, seo, ppc, picking my nose... whatever!
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    Outsourced Facebook Marketing

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    • Profile picture of the author JasonWestwick
      Originally Posted by LiamMcIvorMartin View Post

      Not very clever? Why would you hire an employee that isn't smart? I have my guys do everything. Email, customer service, lead gen, seo, ppc, picking my nose... whatever!
      lol, very good point. The main element of my business that I outsource is web design.

      I hate installing and setting up websites and outsource the design and creation of my sites while I'm able to focus on more important moeny making factors.
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  • Profile picture of the author R Hagel
    Originally Posted by goodmast3r View Post

    If you hire an admin to help you in Internet Marketing, what will you ask him to do? Assume this admin person has minimun experience in Internet Marketing and not very clever.
    Minimum experience is ok, because you can always train the right person. But why would you hire someone who's not very clever?

    But back to your question...

    I think you have it slightly backwards. It seems you have a freelancer in mind, and now you're trying to figure out what kind of work to give to him. I think a better way to approach it is to decide what tasks you need done... and THEN hire the best person (or people) for the job.

    Let me give you an exaggerated example.

    Walmart hires a person for unknown tasks. Then they start looking at what they really need, and they need someone to unload and empty boxes, stock high shelves, etc. Problem is, they hired a grandma who can hardly lift her own cat. She might be a great greeter, but she'd make a poor stock person.

    See what I mean? It's better to figure out what work needs to be done first and then hire the right person for the job.

    Cheers,
    Becky
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    • Profile picture of the author StanCan
      Originally Posted by R Hagel View Post

      Minimum experience is ok, because you can always train the right person. But why would you hire someone who's not very clever?

      But back to your question...

      I think you have it slightly backwards. It seems you have a freelancer in mind, and now you're tyring to figure out what kind of work to give to him. I think a better way to approach it is to decide what tasks you need done... and THEN hire the best person (or people) for the job.

      Let me give you an exaggerated example.

      Walmart hires a person for unknown tasks. Then they start looking at what they really need, and they need someone to unload and empty boxes, stock high shelves, etc. Problem is, they hired a grandma who can hardly lift her own cat. She might be a great greeter, but she'd make a poor stock person.

      See what I mean? It's better to figure out what work needs to be done first and then hire the right person for the job.

      Cheers,
      Becky
      Agree. You hire a person who already has experience or who is at least knowledgeable about the job you are outsourcing. Training limits to how you want him/her to do the tasks in the context of your project. With hundreds of skilled freelancers out there, why would you choose someone who you think is not clever enough? It doesn't make sense to me.
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  • Profile picture of the author pavionjsl
    Like any training program repetition of basic chores will build up their skills. Have them learn one thing at a time until they are proficient. And never assume they know, even when they say they do. In the beginning it is more work for you but that should change as the skill level advance and you are comfortable on the quality of their work.
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  • Profile picture of the author mdvaldosta
    I outsource pretty much all of the content writing that won't be done for the actual website. I try to write as much of the copy as I can, for the site itself. Or, at least outsource to a better writer.
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  • Profile picture of the author cassie_camay
    you outsource to look more people who can do the job and for cost reasons you try to find the cheapest and professional people who can do the job.
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  • Profile picture of the author IM Outsider
    Hire a better grade of operative! There are thousands of highly educated people out there looking for work. Specify exactly what you want, invite applications, verify references and lay out clear instructions.
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  • Profile picture of the author goodmast3r
    Ok, lets be more specific, what work would you give your admin when promoting your website? How do you handle the person if they are bored, since this kind of work is boring. I'm planning to hire someone for 8-5 kind of work.
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    • Profile picture of the author JamieSEO
      Backlinking, submissions and social media are the main ones, other than that cut-and-paste and basic research type stuff.

      In regard to preventing them from getting bored... many workers I know (including myself) use boring repetitive tasks as a great opportunity to listen to webinars, audio books, music, talk on skype...

      BTW - this is hardly something unique to IM... people do this all the time when filing, driving long distances, doing data entry, etc
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  • Profile picture of the author thomarv29
    I outsource all my link building to ODesk and backlinkteam but i also outsource some of our site design work when im in a chrunch.
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  • Profile picture of the author goodmast3r
    Lots of you guys outsource, do any one hiring a fulltime worker doing promotion for your website? How do you manage that person?
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    • Profile picture of the author JamieSEO
      Originally Posted by goodmast3r View Post

      Lots of you guys outsource, do any one hiring a fulltime worker doing promotion for your website? How do you manage that person?
      For one website? There would not be enough for them to do :p

      I have a full-time VA that handles promotion and odds and ends for roughly 12 websites

      The management technique is really basic - we use a GoogleDocs spreadsheet to track projects/time/pay and emails for new assignments or any questions.
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      • Profile picture of the author goodmast3r
        Originally Posted by JamieSEO View Post

        For one website? There would not be enough for them to do :p

        I have a full-time VA that handles promotion and odds and ends for roughly 12 websites

        The management technique is really basic - we use a GoogleDocs spreadsheet to track projects/time/pay and emails for new assignments or any questions.
        Hi JamieSEO, could you share would do they do full-time?
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        • Profile picture of the author sal64
          Lawn mowing

          Car washing

          Laundry

          Sorry

          Been a long day.

          Seriously though.

          I group related tasks, then hire individuals to take care of each group. I prefer specialists instead of someone who is average at all tasks.
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        • Profile picture of the author JamieSEO
          Originally Posted by goodmast3r View Post

          Hi JamieSEO, could you share would do they do full-time?
          What you have them doing really needs to be adjusted depending on your own skills and needs, along with the business model you are using

          For myself I have good skills with research, writing, creating content and Wordpress, so I delegate other tasks such as:

          backlinking
          social bookmarking
          article submission
          video submission
          press release submission
          getting twitter followers
          getting facebook fans
          tweeting my posts and recommended urls
          likeing my posts and recommended urls through facebook
          creating social media accounts
          updating ping.fm
          blog commenting
          forum posting
          classified ad posting
          creating Squidoo lenses (using training video I provide)

          This varies depending on which niche the site is in.

          I create a weekly schedule to be followed for each site such as:

          URL: mysite.com

          Monday:
          create social media accounts
          follow x people in the x niche on twitter
          etc


          You can delegate anything - just as long as you are able to provide them with training and very specific instructions regarding what you want them to do

          I wrote a guide for people starting out with outsourcing covering some of the basics such as:

          • The advantages outsourcing can offer
          • What tasks you would most benefit from outsourcing
          • When you should outsource, and what tasks you should outsource first
          • Places to go for outsourcing
          • Tips on selecting the best outsourcing service for you
          • How to get the most out of outsourcing
          You can grab a free copy of the report here http://worryfreeoutsourcing.com/freereport


          I highly recommend you make yourself a list of the different tasks to be done on your website, then put each of those tasks into the appropriate box depending on what YOU can/want to do




          Hopefully this info will assist you
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          • Profile picture of the author goodmast3r
            Originally Posted by JamieSEO View Post

            What you have them doing really needs to be adjusted depending on your own skills and needs, along with the business model you are using

            For myself I have good skills with research, writing, creating content and Wordpress, so I delegate other tasks such as:

            backlinking
            social bookmarking
            article submission
            video submission
            press release submission
            getting twitter followers
            getting facebook fans
            tweeting my posts and recommended urls
            likeing my posts and recommended urls through facebook
            creating social media accounts
            updating ping.fm
            blog commenting
            forum posting
            classified ad posting
            creating Squidoo lenses (using training video I provide)

            This varies depending on which niche the site is in.

            I create a weekly schedule to be followed for each site such as:

            URL: mysite.com

            Monday:
            create social media accounts
            follow x people in the x niche on twitter
            etc


            You can delegate anything - just as long as you are able to provide them with training and very specific instructions regarding what you want them to do

            I wrote a guide for people starting out with outsourcing covering some of the basics such as:

            • The advantages outsourcing can offer
            • What tasks you would most benefit from outsourcing
            • When you should outsource, and what tasks you should outsource first
            • Places to go for outsourcing
            • Tips on selecting the best outsourcing service for you
            • How to get the most out of outsourcing
            You can grab a free copy of the report here http://worryfreeoutsourcing.com/freereport


            I highly recommend you make yourself a list of the different tasks to be done on your website, then put each of those tasks into the appropriate box depending on what YOU can/want to do




            Hopefully this info will assist you
            Great reply. Thanks
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  • Profile picture of the author pethanks
    Ask him if he is willing to learn. A learner is a teachable person. You will have no problem in the future.
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  • Profile picture of the author rohnsmith
    I think data entry work which is necessary and does not require any expertise . because it has to be done with someone and if you outsource it you save great amount..
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  • Profile picture of the author jushuaburnham
    I ask him to analyze my site first, if everything goes right, most probably i will go for him
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  • Profile picture of the author axy_ugur
    hehe thanks
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  • Profile picture of the author BloggerDeen
    I outsource everything except marketing. Why learn something new and things you don't like doing when there are people ready to do for you.
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  • Profile picture of the author goodmast3r
    Originally Posted by moshecogan View Post

    Why would you hire an employee that isn't smart?
    i would love to hire someone who is smart. But if he is really smart, then he wouldn't be working for me.
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