How To Tell An Outsource What You Want

7 replies
I want to get a free report written on product as well as an autoresponder sequence written about the topic and product but I want to ensure I convey the idea properly to the outsource.

How do you handle this? Do you get them to review the product? Research the niche and let them create the copy?

How do you do this?

Do you have a template you like to send them?

A particular way that you set up your autoresponder sequence?

Thanks in advance
#outsource
  • Profile picture of the author PPC-Coach
    Write down the exact steps that you would take to do the task.

    Give that step by step guide to the outsourcer. Don't expect them to know what you mean about anything. Be crystal clear.
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  • Profile picture of the author cpalounger
    so, If I were promoting a product like magic of making up and i wanted someone to write me a short course on how to get your ex back, and an email sequence that keeps my list interested, I should tell them that I want:

    1. A __________Page report
    2. Research and create an informative report that tells average people how to get their ex back
    3. Is it safe to send examples I found and get them to model *( not copy)


    Same sort of things with the ar sequence
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  • Profile picture of the author Alexa Smith
    Banned
    You're asking a lot of different questions, here ... I'm going to reply with one or two, too!

    Originally Posted by cpalounger View Post

    I want to get a free report written on product
    A free report "on the product"? When you say "free report", are you referring to something you're going to offer as the incentive for an opt-in? Are you targeting specifically people searching for one, named product? I'm not suggesting you shouldn't (and people often do, e.g. Amazon affiliates), but a free report on a specific product isn't quite everyone's cup of Cinzano ...

    Originally Posted by cpalounger View Post

    as well as an autoresponder sequence written about the topic and product but I want to ensure I convey the idea properly to the outsource.
    Autoresponder writers tend to specialise in that sort of work (and are often very, very good at what they do). It's not cheap. But someone doing this will certainly be able to advise you, specifically, in a more meaningful and helpful way than "general forum comments" will, I think.

    Originally Posted by cpalounger View Post

    How do you handle this? Do you get them to review the product? Research the niche and let them create the copy?
    They're certainly going to need to review the product if you want a report on it - this part's for sure.

    Regarding the niche, an autoresponder writer will have a series of questions for you, before s/he starts work, anyway. The more the writer knows about your list, the people on it, how they were/will be found, and so on, the better.

    Originally Posted by cpalounger View Post

    A particular way that you set up your autoresponder sequence?
    If it helps, I can tell you what I do myself (and what I do is more or less the same throughout my 8 niches/lists, after some testing of 4 of them). I offer a "free report" for an opt-in (not a product-based one), and then send autoresponder email on days 1, 3, 6, 10, 15 and thereafter at either 5- or 6-day intervals (not always on the same day of the week, in other words). I put the first sales promotion, typically, in the 3rd or 4th email, and thereafter I promote something in about one email in three, but not as the entire content of the email.

    Autoresponder-series writing is a highly specialised skill. Don't expect a "content writer" to be able to do it well/reliably. No offense to anyone here ... but I'm "just saying".
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  • Profile picture of the author Paul Hancox
    Hey cpalounger

    I happen to be creating some Presell Mastery videos, showing people how to create presell material - and I'm using The Magic Of Making Up as an example in the videos.

    If someone came to ME and wanted me to create presell material for them, here's what I'd want to know for each item...

    (1) What are they ultimately aiming to achieve from the material (i.e. if you want me to write a presell report, is your ultimate goal to presell them and send them through your affiliate link?)

    (2) What sort of balance do you want between EDUCATING your readers, and PITCHING them?

    Some people want one-shot "pitch" email messages, while other people might prefer 7 part autoresponder sequences that educate, and gradually build up the reader's desire for the product.

    By the way, YES it does help if the writer has access to the product itself. If not, then I recommend you provide an OUTLINE of the material you'd like them to cover.

    For example, in the video I'm making at the moment, I'm creating a presell report for The Magic Of Making Up, based on the first two chapters.

    The way I'm doing it is I've written myself a basic OUTLINE of the first two chapters. I can then use that OUTLINE as the basis for the presell report (along with some other preselling techniques).

    From an outsourcer point of view, it would be very useful if the prospect could provide me with this kind of an outline, if I didn't have access to the product.

    I hope this helps!
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  • Profile picture of the author cpalounger
    I like to use presell reports as a carrot to get them to opt in ( build my niche lists) and I will clarify, that i would like reports on the topic, not niche.

    I would then like to have a sequence that is fairly passive and not pitchy but I would , I think make it immediately availble to them to look at at the confirmation page.

    I like the sequence you outlayed alexa thanks.
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    • Profile picture of the author StanCan
      It would be better to prepare a word or pdf document detailing the task you want accomplished. This way, you don't have to go back and forth clarifying things and your outsource only has to refer to the document if he has questions. Then get him into an agreement not to share that file to anyone.
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