hey all i have been doing a bit of keyword research the last few days and have stumbled upon something that might get my im career rolling and actually make some money.. well i have found this keyword which is kinda pretty broad lets say "Soccer Balls" for and example. when i was doing the research i found that it has 12,100 global monthly searches and 9,900 local..i also found out that the domain name with the exact keyword in it like "www soccerballs com" is for sale and i am thinking of buying it.
now my question is how would you go about monetizing it seen as its such a broad keyword and there is so many types and makes of different "soccer balls". would you make it into a review site for all the different makes and types of soccer balls and put amazon links and stuff like that or would you make it into kind of a shop selling different types of soccer balls..or what other suggestions or ideas would you have??