Why 70% of Forum Marketing Threads Never Get Traction!
I do it all the time, because I understand that the most important element for getting your emails/articles/blog posts/forum threads opened and read is the Title or Subject Line.
Not only do I pay attention, I try to learn how to create better titles to ensure that more people will open mine.
As an article writer, I want people to open and read my articles.
Even the best constructed articles/posts will never be read without a title that motivates the reader to open them.
What good is served by writing the best article or forum post in the history of the written word if no one reads it? LOL
I have noticed just in this part of the Warrior Forum that the threads that catch fire are titled with either:
* a promise of a comprehensive outline;
* a question that is sure to bring in people, who are convinced they can answer it, or people who want the question answered; or
* a question or statement that seems to raise controversy.
On the first page of the this forum right now, you will find these threads with more than 500 page views:
* http://www.warriorforum.com/main-int...l-dispute.html 67 posts, 672 views
* http://www.warriorforum.com/main-int...-dripping.html 213 posts, 4011 views
* http://www.warriorforum.com/main-int...ull-years.html 112 posts, 2242 views
* http://www.warriorforum.com/main-int...1-25-10-a.html 58 posts, 2642 views
* http://www.warriorforum.com/main-int...-strategy.html 434 posts, 17387 views
* http://www.warriorforum.com/main-int...fications.html 121 posts, 11876 views
* http://www.warriorforum.com/main-int...e-traffic.html 67 posts, 792 views
* http://www.warriorforum.com/main-int...-facebook.html 78 posts, 799 views
A Breakdown of What Is There
3 of the 8 top threads opened with a question that a lot of people would be interested in answering or having answered. (38.5%)
3 of the 8 top threads opened with a promise of providing a ton of good content. (38.5%)
1 of 8 promised a Limited Time Offer. (12.5%)
1 of 8 promoted a controversial viewpoint. (12.5%)
Additional Analysis
There are 60 posts on a page in the forum.
That means that only 8 of 60 have made the list. That is only 13% of the given posts with more than 500 page views.
10 of the 60 (17%) seem to have what it takes to go the distance and catch fire.
If you take the picture as a whole, 13% of the threads have caught fire, 17% have the potential to catch fire, and 70% will have a short lifespan.
If you are creating threads to:
* get your signature file seen and read;
* to build your reputation as someone worth listening to; or
* just to get your question in front of as many people as possible so you can get a lot of good answers;
then...
70% of the threads created will fall short of the intended goal... Because those threads have Titles That Fail to Inspire a Click!!!
Yes, Writing Good Titles is the most important skill you should seek to develop if you want to find success online.
Do you have any Tips For Writing Good Titles?
Founder of JVZoo. All around good guy :)
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