Why 70% of Forum Marketing Threads Never Get Traction!

by tpw
16 replies
Have you ever paid attention to how people respond to certain threads and how the subject line may have affected the outcome of the threads' popularity.

I do it all the time, because I understand that the most important element for getting your emails/articles/blog posts/forum threads opened and read is the Title or Subject Line.

Not only do I pay attention, I try to learn how to create better titles to ensure that more people will open mine.

As an article writer, I want people to open and read my articles.

Even the best constructed articles/posts will never be read without a title that motivates the reader to open them.

What good is served by writing the best article or forum post in the history of the written word if no one reads it? LOL

I have noticed just in this part of the Warrior Forum that the threads that catch fire are titled with either:

* a promise of a comprehensive outline;
* a question that is sure to bring in people, who are convinced they can answer it, or people who want the question answered; or
* a question or statement that seems to raise controversy.


On the first page of the this forum right now, you will find these threads with more than 500 page views:

* http://www.warriorforum.com/main-int...l-dispute.html 67 posts, 672 views

* http://www.warriorforum.com/main-int...-dripping.html 213 posts, 4011 views

* http://www.warriorforum.com/main-int...ull-years.html 112 posts, 2242 views

* http://www.warriorforum.com/main-int...1-25-10-a.html 58 posts, 2642 views

* http://www.warriorforum.com/main-int...-strategy.html 434 posts, 17387 views

* http://www.warriorforum.com/main-int...fications.html 121 posts, 11876 views

* http://www.warriorforum.com/main-int...e-traffic.html 67 posts, 792 views

* http://www.warriorforum.com/main-int...-facebook.html 78 posts, 799 views


A Breakdown of What Is There

3 of the 8 top threads opened with a question that a lot of people would be interested in answering or having answered. (38.5%)

3 of the 8 top threads opened with a promise of providing a ton of good content. (38.5%)

1 of 8 promised a Limited Time Offer. (12.5%)

1 of 8 promoted a controversial viewpoint. (12.5%)


Additional Analysis

There are 60 posts on a page in the forum.

That means that only 8 of 60 have made the list. That is only 13% of the given posts with more than 500 page views.

10 of the 60 (17%) seem to have what it takes to go the distance and catch fire.

If you take the picture as a whole, 13% of the threads have caught fire, 17% have the potential to catch fire, and 70% will have a short lifespan.

If you are creating threads to:

* get your signature file seen and read;

* to build your reputation as someone worth listening to; or

* just to get your question in front of as many people as possible so you can get a lot of good answers;

then...

70% of the threads created will fall short of the intended goal... Because those threads have Titles That Fail to Inspire a Click!!!

Yes, Writing Good Titles is the most important skill you should seek to develop if you want to find success online.



Do you have any Tips For Writing Good Titles?
#70% #forum #marketing #threads #titles #traction #writing
  • Profile picture of the author E. Brian Rose
    This is certainly not exclusive to chat forum posts. The sale of newspapers always coincides with quality of the headline. Headline writing is an art. It is used to suck people in enough to make them act. In the case of newspapers, the act would be to buy the paper. In forums, it would be to click and read.

    I teach my Google News students that headline writing is more important than the actual content of the article in some cases. The reason for that is because Google News ranks your articles based on a trust factor. That trust factor is based on the number of clicks your news article gets. The number of clicks is based on how good your headline is.
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    • Profile picture of the author Ken Strong
      This is a good analysis as far as it goes, but this is supposed to be a discussion section. I don't want even more people to get the idea that getting maximum sig exposure and the most possible view count and response count is the primary purpose of starting a thread here. There's already too much veiled self-promotion in this section.

      Some threads are going to be shorter because the question asked is simple and gets solved quickly. Or some topics are more specialized, and therefore of interest to a smaller percentage of members. But that doesn't necessarily make them less valid or less important.

      My pet peeve when it comes to thread titles is vague titles that give absolutely no indication of what the thread is about. So IMHO the best thread title is one that is an accurate description, so I can decide whether it's something I can contribute to or that I'm interested in reading. I'm not interested in encouraging controversial ****-stirring just for the sake of more page views for the OP.
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      • Profile picture of the author tpw
        Originally Posted by Ken Strong View Post

        Some threads are going to be shorter because the question asked is simple and gets solved quickly. Or some topics are more specialized, and therefore of interest to a smaller percentage of members. But that doesn't necessarily make them less valid or less important.
        Agreed.


        Originally Posted by Ken Strong View Post

        I'm not interested in encouraging controversial ****-stirring just for the sake of more page views for the OP.

        I agree with what you have said, and especially this part.

        I don't want to encourage ****-stirring either. But honestly, the controversial thread in my sample is one such where the OP may have wished they hadn't posted the thread at all, once the forum membership had their say.
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        Bill Platt, Oklahoma USA, PlattPublishing.com
        Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author Chad Heffelfinger
    Thanks for the analysis TPW! I try and keep an eye out for good headlines that work and get a lot of views, but at the same time you have to be concerned with getting interaction as well. I always like to see break downs of stats and examples, so I'm glad you put the time into this thread.
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  • Profile picture of the author paulie888
    Thanks for doing some pretty detailed analysis there, Bill. I'm like Chad, and love seeing statistics that support a hypothesis, but can be quite lazy about doing the research. You're absolutely right though about how in many cases, the headline for a thread can make or break it in terms of it catching fire.

    Paul
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    >>> Features Jason Fladlien, John S. Rhodes, Justin Brooke, Sean I. Mitchell, Reed Floren and Brad Gosse! <<<
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    • Profile picture of the author tpw
      Originally Posted by Chad Heffelfinger View Post

      Thanks for the analysis TPW! I try and keep an eye out for good headlines that work and get a lot of views, but at the same time you have to be concerned with getting interaction as well. I always like to see break downs of stats and examples, so I'm glad you put the time into this thread.
      Originally Posted by paulie888 View Post

      Thanks for doing some pretty detailed analysis there, Bill. I'm like Chad, and love seeing statistics that support a hypothesis, but can be quite lazy about doing the research. You're absolutely right though about how in many cases, the headline for a thread can make or break it in terms of it catching fire.

      Paul

      I think the titles I shared support what you are saying.

      The title will get the post opened, but without interaction (replies), the post will fall into page 2 and page 3 and then into oblivion.

      I have done a few of these before, where people liked what was said, but I did not successfully encourage readers to add their own opinion to the thread. A couple of those got a single reply, then the thread dropped forever into oblivion, never to see the light of day again.

      With articles, page views is your only measure.

      But with forum threads, you cannot accomplish page views unless you can also trigger replies.

      The only threads that I created that ever broke the 500-view mark, including WSO's, had loads of replies to keep attention strong.

      I see the creation of a good thread for Forum Marketing much like the Leadership Lessons from the Dancing Guy, as seen here:

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      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author mookinman
    A very good and important post, this one.

    I used to write huge posts with loads of good content, but my titles must have sucked because I didn't get the views I was hoping for. However I did have some success with my "My offline sales letter that WORKS!" post here on the Warrior forum a while ago, and a couple of others.

    Pay attention to the title!
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  • Profile picture of the author linkrumor
    A great headline should be paid off by a great post/article/news story... or it's just bait and switch. So the old adage still applies: write the piece first, then the headline. Red what you've got and apply 2 questions: What's the big idea? and Why does this big idea matter to my audience? Plug these together and you'll get the headline.
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    • Profile picture of the author WhamSoft
      Pretty interesting Bill,

      I sometimes think of the best titles for my threads but sometimes if I have a question and want a quick answer it's difficult to ask the question in a attention attracting manner.

      Lee
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      • Profile picture of the author Steven Wagenheim
        Bill, unfortunately, a lot of people know this and purposely create thread
        titles that border on either the deceptive or so controversial that it
        ultimately gets the thread locked or outright nuked.

        I see it all the time. In fact, I can almost call every thread when it first pops
        up that's going to end up locked or nuked.

        And the people that do this do it solely for that purpose hoping that before
        the inevitable happens, they'll get enough sig views to make a few sales.

        I see it and it makes me want to just hit the report post button before it
        ever gets to that point. Sometimes, when the title is so inflammatory, I do
        report it.

        If people wouldn't abuse this tactic, it could be really good for so many
        reasons. Unfortunately, in too many instances, it just turns into an ugly
        mess.

        My 2 cents on the topic, for whatever it's worth.
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  • Profile picture of the author Janice Sperry
    Well, I only have time to open a few threads today and I clicked on yours. Nice title!

    I love posts that have actual stats and proofs to back up their positions. Your analysis of the currently running threads helped me visualize the points you were making.

    Do you have any Tips For Writing Good Titles?
    I am not sure about forums but in article directories titles with a number in them seem to always work better for me.

    8 Reasons To Avoid....
    The Top 10 Tips for...
    Why 70% of Forum Marketing...
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  • I'm new on the forum and this is an excellent post, but how do I save the post for later viewing? Or in other words bookmark the post?
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  • Profile picture of the author tittbit
    yes it is very difficult to get attention of forum members specially on highly traffic forums'
    thanks for useful info
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  • Profile picture of the author LauraJames
    Thank you very much for taking the time to analyse (analyze) this information. It is both helpful and informative. Best wishes to you.
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    Based in Canada and the USA
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  • Profile picture of the author redcell1
    I have to agree with tpw, I posted a thread a while back and I got one response. I then created a new thread with a better headline, and I had plenty of interaction with forum members.
    Signature

    Just here to see the shenanigans.

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  • Profile picture of the author Joshua Rigley
    Banned
    Whether it's forums, article directories, emails, sales letters, newspapers, or anything else you can think of, the title is what gets the view.

    I tend to not put too much effort in my titles, cause I'm lazy like that.

    I'd like to point out though, threads started by well known warriors, regardless of the title, tend to be popular. So your username does play a role in getting that click.

    Here are some attributes of a good title:

    It has numbers. People like numbers.
    Asks a question, in particular a popular question (how to get traffic?).
    Is a how to guide. People like guides.
    Covers a HOT topic (on WF, that would be Google, SEO, and Traffic generation).
    Contains a list. Like numbers, people like lists.
    Provides a WARNING. For example, "what mistakes to avoid", or "don't do this if you don't want to be sued" that is always a good title.

    That's just a short list, but you get the idea.
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