Do You Use Video Marketing?

50 replies
Hey guys. I'm just doing a little research into Video Marketing and would like your help with some questions. These questions may also benefit you so please if you read this thread, leave a reply.

So I would like to know who here uses Video Marketing right now?

If so, how long have you?
What sort of videos do you use?
Do you outsource your videos or create them yourself?
If you outsource, what do you pay?
Where do you post your videos?
How long are the videos?
What content do you use for your videos?

If you don't yet use Video Marketing, why not?
Is it because you don't know how to create the videos?
Outsourcing costs too much?
What are you willing to pay?
#marketing #video
  • Profile picture of the author Laura B
    I've just begun using video marketing. I meant to for the longest time but just had too many irons in the fire. I've been posting them on YouTube - mine are running from 4-5 minutes, and so far they are mostly how-tos.

    It's hard for me to get all the way through one without screwing up so I've been doing a lot of editing with ScreenFlow, but it's working pretty well.

    Anxious to hear what others are doing and hopefully learn something.
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    • Profile picture of the author BFrank
      It's hard for me to get all the way through one without screwing up so I've been doing a lot of editing with ScreenFlow, but it's working pretty well.
      .
      I've never heard of Screen Flow. Is it a Mac-only package?
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      • I love the idea of video marketing. I think it is the bomb. I don't do because I have a heck of alot going on and it is just one more thing I need to get around too. I also don't like to be on video or hear my own voice. I just get so nervous with stuff like that. I figure eventually I will have to put out some videos just to help out my clients instead of having to explain the same stuff over and over. I have been thinking about this alot lately. I would have to hire someone to do it for me. Which could be humorous. It could say underneath the video that this is an actor playing me, which kind of cracks me up. What I need is a front man. Thats how I have operated in the past. I do the work. I put it together. I'm the man, but nobody knows that because everyone thinks it is my best friend and that I work for him when it is actually the other way around. I am totally ok with that. I don't want fame but I do like fortune.
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        • Profile picture of the author pr5931
          I plan to get someone else to read the scripts to use with my slide show.
          I've searched the local college for students in radio broadcasting or communications. They love the sound of their own voices, plus making some extra money doing something they love.
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      • Profile picture of the author Laura B
        Originally Posted by BFrank View Post

        .
        I've never heard of Screen Flow. Is it a Mac-only package?
        Yes, although on a quick Google search, it appears some claim they have it running on Windows.
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  • Profile picture of the author Strategy
    All I can say is put a picture of boobs on the cover picture and a watermark of your website on your video and you should do just fine with getting noticed.
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    • Profile picture of the author Mike Baker
      Originally Posted by Strategy View Post

      All I can say is put a picture of boobs on the cover picture and a watermark of your website on your video and you should do just fine with getting noticed.
      That may get you traffic, but I can guarantee you that once they find out the site is not related to boobs, they will be out of there. That's not really what you want from your visitors.
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      • Profile picture of the author Apollo77
        If so, how long have you?
        Almost from the beginning
        What sort of videos do you use?
        I use camtasia and create picture videos, text videos and some animation videos
        Do you outsource your videos or create them yourself?
        A little learning curve, but I do everything myself, I think it is fun creating a video
        If you outsource, what do you pay?
        I don't out source but recently took on a project where I am converting someones 35 page ebook into a info video and am charging $200 for about five videos, 10 to 12 minutes each
        Where do you post your videos?
        YouTube and any other video site that will have them, as well as my blogs/sites and some forums
        How long are the videos?
        You don't want to make them to long, I try to split them up between 5 to 10 minutes each
        What content do you use for your videos?
        Any relevant pics I find or useful content. I always do my own narration though. I REALLY suck at public speaking but found teaching in videos a LOT easier

        Try it out, it really isn't hard to create basic picture videos with some voice narration.
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  • Profile picture of the author Joel Gray
    Yes I use video marketing, you can get a page one google ranking reasonably quickly by using video and doing a little keyword research.

    Joel
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  • Profile picture of the author celente
    Here are my tips,

    Use video and post them to sites such as metacafe, youtube.

    But follow these simple rules.

    1) Make sure you dont bore your audience. I make 4-5 quick points that are going to help them get results for free. Go to forums and see what tthey are talking about and post a video that will help them solve these problems.

    2) Do not make videos more than say 5-6 mins. More than that, and people stop watching and clicking off to find more stuff in google. Trust me on that. I do it too.

    3) When you post, make sure title, and meta tags have your long tail keywords.

    4) make sure to strengthen this SEO you put your keywords into the first few words of your description and the very last few words. This picked up by google quickly. And works a treat....these are some of my secrets, that bring in lost of customers...i have the real hard core secrets....but not going to share them here....as I am still testing them.

    do that and you will see lots of traffic, and targeted traffic too. and when you are selling stuff online 5 people that are targeted visiting your site, are way better than 100 people coming to your site not intrested in the topic or your product, and its intentions.

    Cheers
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  • Profile picture of the author Mike Baker
    What about really short intro videos? Does anyone use those?
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  • Profile picture of the author Mike Baker
    What about in sales copy? Does anyone use them in that? What about here in your WSO?
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  • Profile picture of the author Adrianne_
    I started using video marketing 2 weeks ago and the results have been pretty impressive so far. The videos I use were made by someone in my upline and they are only about 3.5 min long and are how-to instructions. They work great because I don't have to do a lot of explaining. I just point them to the video and answer questions that are not covered.
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  • Profile picture of the author Mike Baker
    Anybody else have any input? I'd love to know how everyone is using Video Marketing and if you aren't, why not.
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  • Profile picture of the author gskesavan
    Video marketing is really cool I'd say. In fact, they are good indication that a product converts for you as the sales are made quicker than article marketing or anything else.

    I am yet to try full video marketing, but getting started from 2morrow according to my blueprint.

    Why I wasn't using it?

    Trust me, I was too lazy to make any video so I just stuck to writing articles but now I chose internet as a full time income so exploring all areas as a full time marketer.
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  • Profile picture of the author paul wolfe
    Mike

    Are you talking about using Video to attract people to your website? Or are you talking about using Video to convert website visitors to your customers?

    Or both?



    Paul
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    • Profile picture of the author Mike Baker
      Thanks for all the input guys and gals.

      Originally Posted by paul wolfe View Post

      Mike

      Are you talking about using Video to attract people to your website? Or are you talking about using Video to convert website visitors to your customers?

      Or both?



      Paul
      Both really. I'm just interested in how everyone uses Video to market themselves and their products and/or site.
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  • Profile picture of the author cassie_camay
    the best thing about video marketing is that you can explain well while you are in the video compared to explaining on text and writings. You can just clarify clearly the message you want to express if you are on the video.
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  • Profile picture of the author bdm
    Video is a great way to build your brand, get back links and often land first page on Google. IF you are going to use video, I highly suggest using a video submission service. This allows you to post you r video to the service, who in turn will submit it to dozens of video hosting site. There are several services out there, many with free (but limited) subscriptions. My favorite is Traffic Geyser.
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  • Profile picture of the author igorGriffiths
    Hi Mikescos

    I have been experimenting with video marketing for the last few months with the last month pretty seriously

    I started with slideshow narrations of my articles but as I was not keen on my voice, I switched to slideshows with background music and imagery to set the mood and tell the story. I am happy with my slideshow process, so I am going to try talking head videos next with the emphasis on improving my vocal performance.

    I create my own at the moment, however I write every setting and step down such that I could outsource my process if I wanted and could afford to. I use audacity and Sony Movie studio Platinum.

    As I got my account suspended by tubemogul thus I post manually to YouTube, Dailymotion, metacafe, Veoh, Flickr (only for videos less than 90 seconds long), Redgage and Squidoo.

    They vary from 60 seconds to 5 minutes depending upon the content.

    I write my own articles and then rework these into videos.

    These video have attracted subscribers and comments so I must be doing something right.
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  • Profile picture of the author AdmiralGloom
    I outsource it, if I use it...

    fact of the matter is that *generally* depending on the niche
    they are not going to want to see a guy with tattoos on his neck/arms and lobes stretched out passed an inch .
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  • Profile picture of the author imkazu
    yes and I use tubemogul,
    get most traffic from youtube; good idea to submit your video to the other sites too nonetheless.
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    • Profile picture of the author Success With Dany
      Banned
      It's not enough to just upload a video online. Very easy and it's fun to create the content.

      The hardest and most boring part is to backlink the heck out of it. If you don't do that, it sits at position 223+ on Google. That applies to other forms of marketing too, unfortunately.

      Backlinks, why hast thou forsaken me??????
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      • Profile picture of the author Success With Dany
        Banned
        Originally Posted by Chris Kent View Post

        Nope, you're wrong. I have videos that rank high with zero backlinks. In fact, I have never done any video backlinking and am only looking into it now.

        What backlinking will do is speed up your ranking. Otherwise you might be waiting a long time for the traffic to come in.
        Traffic must be respectable if they rank high without backlinking. It converts well, I hope?
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        • Profile picture of the author Success With Dany
          Banned
          Originally Posted by Chris Kent View Post

          Seems to convert OK. Not as good as articles but OK. I don't really wanna say more and even reveal the monetisation platform I'm using.

          You ask a good question though. Out of all the videos, why is it that mine rank up there after a while? I am certainly not a tag maniac because I know Youtube explicitly say they don't like it and I don't want to give them reasons to ban me. Most of my videos don't even have any comments. I have no idea really. It is NOT down to especially good keywords either, I don't think.

          I am definitely going to try backlinking though. I have my eye on Content Buzz's 15 day trial and am going to set up a new YT account specifically for this.

          If you look at any Youtube analytics chart, there is an inflected curve. Meaning that it seems to take 2 to 3 months for the daily view count to pick up steam. I can't wait that long, lol!

          Do you have any suggestions for backlinking? In terms of numbers of backlinks etc.? I am about to start but have no idea. I am thinking of getting Drip Feed Blasts and just shoving all my website and video urls in there and see what happens.
          Press release marketing seems to be fastest way to gain high PR backlinks and works for about any form of marketing.

          Daniel Tan has a good cheapo press release wso, the results from the people who implemented it are very encouraging.
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  • Profile picture of the author MrktTimingAcdmy
    The only video marketing we have used on our product landing pages are Avatar videos though sitepal. It's worked out great. Hope this helps!
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  • Profile picture of the author DaveMassingham
    Mikecos

    I started using video marketing 6 months ago and it is fantastic. I have been creating videos and have created an offline/online business for small offline businesses. In the past 3 months I have picked up 4 new clients paying $200 a month to have a video created and create traffic. The videos have been a mix of slide shows and interview style (depending on the client)
    For the distribution of your videos try TubeMogul or TrafficGeyser. I personally use TrafficGeyser. It has an excellent platform built into it to distribute your content across 24 different video marketing sites and also heaps of article sites, blogs, and social networks to create backlinks.

    I hope this helps you.
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  • Profile picture of the author KenJ
    I have used video for 3 years in all the ways discussed above.

    I now make them about 60 seconds long. I'm am mainly going for the click and that is long enough for most people of my attention span.

    Simply by being in the form of a video you will rank well as long as you pay close attention to your video title and description. Do not treat these aspects lightly. They make a difference.

    Kenj
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  • Profile picture of the author boaterscott
    I just created 100 videos in about 8 hours!

    I've used Youtube for a niche about 18 months ago and it has driven in A LOT of traffic. In fact, aside from setting up a website, Youtube was the only marketing I did.

    I just started marketing another niche and the video I'll post below only has a few hits on it since I just posted it yesterday, but here are some things I learned from another video campaign that was successful:

    1. Just do it! Don't try to be perfect, get a camera (or whatever you will use and do it). You can always post better videos later.

    2. Youtube is highly advanced now - they look at everything including transcribing your words into text and examining them for keywords, so include your keywords into your video

    3. Short videos are better for many niches - 1-4 minutes

    4. Do your keyword research! I use Google's keyword tool - go to google and type in "google keyword tool" you'll get it. Type in your niche, and see what comes up. I targeted 102 related keywords and created a short video for each. I went for volume.

    Each video talks about 1 tip, and of course promotes my website

    5. Name your video file as your keyword - example, if the keyword was dogwalking service name your video dogwalking service

    6. Put your keyword in your title

    7. Put your website http//www.dogwalkingservicesinny.com as the first thing in your desciption. Then load your description with many keyword laden sentences.

    8. Tags - after doing your keyword research you'll know what keywords are popular in your niche.

    9. Get others to comment on your video to get the "juice" going. Have your friends etc comment on your video. Make sure they do it from a different account (separate youtube account) on a different IP address (google knows all!!!)

    10. Make your video thumbnail stand out! I dressed up in a cap and gown (I am a professor) - my thumbnail stands out in the crowd

    11. I added a banner across the whole thing with my website logo. The banner is green and stands out!

    12. Create a Youtube Channel right now!

    The point is the get tons of traffic to your videos, then get them to your website squeezepage (or whaterver you do).

    I created spreadsheet with each keyword, and the tip I would discuss in each vid. I bought a Kodak ZI8 video cam for 150 bucks (shoots hd quality vids ) and has an external mic so I could hook up an external lapel mic I bought at Radioshak. I also bought a 25 foot cord for the mic. Audio must be good!

    I shot 10 videos at a time - pausing between each video. I held up a printed copy of the spreadsheet and pointed to each video so I could have a marker when I edited.

    I edited them using Imovie (very easy program). Then I uploaded them to Youtube and had my VA add the tags, description etc. I used to use Tubemogul but they started charging a lot of money. I may try Traffic Geyser??? I figured Youtube was 80% of all vid traffic so I concentrated on Youtube, but will upload to other videos sites soon.

    Hope this helps

    Scott
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    • Profile picture of the author Marty S
      Originally Posted by boaterscott View Post

      I just created 100 videos in about 8 hours!
      Dare I ask to see the quality of these.
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      • Profile picture of the author boaterscott
        I meant to attach a video link to one of my videos - but I may not right now as I am just starting to market the niche hard. I will say that I planned it all out ahead of time. I did keyword research, came up with 102 keywords I would like to target. I then came up with 102 tips (some of them repeated but I mixed it up a bit).

        I then broke it out into groups of 10. I turned the camera and started recording.
        "Hello, I'm Scott... Here's another tip to help you... I have a wonderful program that can help you..." done. I took a drink of water, then did it again, and again and again.

        After 10 I stopped, checked the video for quality, took a break while I uploaded it to my new imac. Repeat. I then began to edit. I created a template video, then cut each video section in, chopped off the rough edges then saved it. Repeat.

        The title, tags, etc are heavy with keywords I am targeting.

        Knowing what I know now, I could do 100 in about half the time. I think the quality came out well - decent at least. Put it to you this way - it's better than just about every other video in my niche. But it's not as polished as some, but I gave great content - and content often trumps a slick look. I'm going for volume this time around. My goal it blanket my niche with 500 videos by next summer. NO ONE has more than a few.
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    • Profile picture of the author donhx
      Originally Posted by boaterscott View Post

      I just created 100 videos in about 8 hours!


      1. Just do it! Don't try to be perfect, get a camera (or whatever you will use and do it). You can always post better videos later.

      Scott
      There is an old saying that goes along with this kind of advice: "If you can't learn to do something well, learn to enjoy doing it badly."
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      • Profile picture of the author boaterscott
        well said! It's funny, after doing about 20 videos (short little 2 minute ones) I decided to delete them as I got better and better at the script and the ideas started flowing on how to improve. If I never got started I would never have gotten to this point.

        Fred Gleeck (famous internet marketer) says "Done Is better Than Perfect!" I like that
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  • Profile picture of the author JonAlfredsson
    video amrketing is also a great way in obtaining traffic and adding links. in terms fo the video type, you have to think of yoru niche or the type of expert you would like to portray before posting a video. if you want to be known an expert entertainment blogger, you can create a video review with your observations about your chosen shows. if you want to be an expert resource person in doing various things, you just need to show various how to videos as they are the ones that will work best for you.
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  • Profile picture of the author haggler999
    Banned
    [DELETED]
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    • Profile picture of the author Pluton
      I have never use video marketing as it always seemed too labour intensive and always got in the way of my other efforts, BUT, a few weeks ago I uploaded 2 videos to YouTube - 30 seconds each and absolute rubbish - so bad that I won't even look at them!! absolute crap.

      Anyway, today, I was checking on the progress of one of my websites in big G and, both of these totally dire video's are ranking above my main website, which is usually about number 6 on G's first page, for a very competitive keyword !!!!

      Well it's all hands to the pumps now for my main sites - can't afford to miss an opportunity like this.
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  • Profile picture of the author Tim Franklin
    So I would like to know who here uses Video Marketing right now?
    Most of us do in one way or another

    If so, how long have you?
    Since before google bought youtube
    What sort of videos do you use?
    promotional,commercial,text, URL, motion,
    Do you outsource your videos or create them yourself?
    Create them using FCS (final Cut Studio)
    If you outsource, what do you pay?
    NA
    Where do you post your videos?
    Youtube google video Vimeo, others,
    How long are the videos?
    usually 30 seconds to 1.5 min long depending on the topic
    What content do you use for your videos?
    Graphics that I develop or outsource

    If you don't yet use Video Marketing, why not?
    NA
    Is it because you don't know how to create the videos?
    NA
    Outsourcing costs too much?
    NA
    What are you willing to pay?
    NA
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    • Profile picture of the author boaterscott
      I've been having great success with video marketing as Youtube is I believe the 4 largest search engine and videos come up along with organic regular websites.

      It does take time to learn the system of creating editing and uploading videos but for many people they can really enhance their internet presence with videos.

      Now that I have a system down, I can crank out 10 -20 videos in about hour, edit them in another hour - done. Uploading is easy in Youtube.

      I used to use Tubemogul for free but they now want to charge me because of my "commercial" videos.

      To get the "google" juice going I outsource and have people around the world comment on my videos - I have people comment on about 40% of my videos - they write down what video it was and what comment they made - simple spreadsheet and I pay them a few bucks. They also rate my videos with the Thumbs UP. And they go to my YOutube channel and make comments. All of this brings up my Google/Youtube stock cheaply and easily.

      Even if you had someone hired for a few hundred bucks, they could shoot your videos for you - short ones, 1-4 minutes, chop em up and upload them for you. I found a college student in my hometown to do this for me for CHEAP. He was in video production and loved the opp. to build his resume.

      I'm really good at video marketing because I work at it - I am weak in the social media arena and need to start hitting this hard now like many of you have done.

      Just Do It!
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  • Profile picture of the author forexaffiliate
    I don't use video marketing.

    Well, occasionally I embed commercials from YouTube related to the product I am promoting. This is pure lazyness but my business is growing fast so no need to change what's working.

    I am a full-time affiliate, so I just promote stuff from other businesses, no need to create my own commercials, so that's why I don't use video marketing.
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  • Profile picture of the author CoreyJohnson
    I certainly use video marketing, because it allows you to engage your prospect and build the best relationship possible from then on. I believe its the best way to build a relationship because you get to put a face and voice to the name.
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    • Profile picture of the author cody123
      Video is a powerful way to put yourself out there and build your credibility with your readers/visitors.

      It removes the barrier between them and you and builds trust too.

      I've used Animoto but found that creating a video with my webcam and Camtasia, then uploading the video to Screencast is a very easy way to get your face out there.

      If you're going to create videos, put as many up on YouTube as possible, use keywords for the title and a link to your website at the bottom of the video.

      It's also very helpful to put a Facebook Like button on your website as it will build your fan base (i.e. Facebook list).
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  • Profile picture of the author GenerousBoy
    I've used video marketing for personal branding/mentoring, such as high ticket marketing. I've only just started using Camtasia, which is great for how to videos. I think it's essential to master it. When you do use it make sure you get the viewer to do something having watched your video. Drive him or her to your site, your product, something that will further develop interest in you.
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  • Profile picture of the author Blindbiz
    I am a video marketer. It works well but truth be told we're getting fewer and fewer hits. It's only one of the SEO systems I use. One of the guys in my MasterMind group started using video on his site to promote interviews with other professionals. It seems to be working for extra traffic. I have 4 different companies and I use video on all my sites.
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  • Profile picture of the author julesw
    @benjamin

    can't pm

    yes fce and .mov

    1280 x 720

    h.264

    bit rate something like 7200

    keyframes auto

    j
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  • Profile picture of the author majidmaskat
    Here is s killer technique to use video marketing to its fullest potential especially if you have some money for outsourcing. Buy youtube videos, buy youtube channels. If you have a great offer then you can use that offer to sell in those videos that you will purchase. Many people have videos on many subjects who are getting 1000 hits plus a DAY and they dont have a link in the description, contact them and see whethert they are willing to put your wesbtie link in their videos for lets say 100 dollers?
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