So i've got a list of over 1000 subscribers now, to which, because of the nature of the niche, I send out 2-3 broadcast emails a week to then.
However in the past 2 months over 200 people have failed to open a single email. Is it time to just call it a day with these subscribers and delete them? They are obviously not great leads.
Or should I keep them just in case? What do you guys with 000's of subscribers do?
The reason Im thinking of deleting them are two fold:
1) They're costing me money, if I delete the dead subscribers I could save XX/month, not that big of a deal money wise but principal wise if theyre not making me any money its dead money im paying out.
2) They're screwing with my stats. At the moment im only getting a 40% open rate. If I remove these leads then I will have a much higher %.