How do you marketers in Russia do well?

11 replies
I've got many friends in Russia and lots of Russian neighbors but I've only spoken to 1 or 2 about Internet Marketing.

They look at me like I'm crazy or something. So I found it hard to believe that there aren't lots of Russian IMmers.

Russia and the surrounding countries have some beautiful landscapes and lots to offer. I figure their IM community has to be big and bountiful.
#marketers #russia
  • Profile picture of the author EvolBaby
    Two reasons they give me looks when I mention IM, one is either they don't believe it or they've already run into the scams and bs out there regarding IM.

    I know Russia and the region there are worthy of IM opportunities and I'd like to get pals over there studying.
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    • Profile picture of the author TheFreebieGuy
      I definitely think that there are opportunities in countries where Internet Marketing isn't done as heavily, because in my ways, there's less competition.

      As with everywhere else, it takes a while for that kind of stuff to catch on, and if you get in on the front end, it can be quite profitable. There will be some limitations because everything wouldn't be readily available, but it's definitely possible!
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  • Profile picture of the author AdmiralGloom
    Don't worry I live in the U.S. and even with the population of my city I haven't met too many who are IMers.
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  • Profile picture of the author paulie888
    Contrary to what many of us think, IM is still a pretty small niche in the overall scheme of things.

    Greg, when you are referring to IM in Russia, are you referring to the IM niche, or using internet marketing to promote various products and services outside of the IM niche?

    There's a very big difference between the two, and I have a feeling that the latter part is probably growing and expanding rapidly over there. The internet marketing niche may not play as nicely though, as I find there is a strong aversion to scams by Russians in general, and the overt and often pushy sales messages found here in the IM niche may not appeal to them as much because they'll be construed as scammy and shady.

    Paul
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  • Profile picture of the author AMangones
    My wife is Ukrainian, and we're going to start working on a IM project for Russians, starting early 2010...
    This will be interesting, and I will likely post my findings here.
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  • Profile picture of the author LetsGoViral
    Originally Posted by EvolBaby View Post

    I've got many friends in Russia and lots of Russian neighbors but I've only spoken to 1 or 2 about Internet Marketing.

    They look at me like I'm crazy or something. So I found it hard to believe that there aren't lots of Russian IMmers.

    Russia and the surrounding countries have some beautiful landscapes and lots to offer. I figure their IM community has to be big and bountiful.
    Что ты ожыдаеш от Россий, стран Прибалткики и СНГ? Все же от торрентах качает и некогда небудет покупать "информационний продукт". Такой менталитет.

    What I want to say is that people from Russia and Eastern Europe, as well as other ex-soviet countries will never buy something they can somehow get for free or download from torrents.
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    • Profile picture of the author Istvan Horvath
      Originally Posted by EvolBaby View Post

      Russia and the surrounding countries have some beautiful landscapes and lots to offer. I figure their IM community has to be big and bountiful.
      1. What has the beautiful landscape to do with IM? - Total nonsense... sorry.
      2. No, the "community" is small and unimportant.

      Originally Posted by TheFreebieGuy View Post

      I definitely think that there are opportunities in countries where Internet Marketing isn't done as heavily, because in my ways, there's less competition.
      That's quite a mistake. There is no "competition" because there is no market.

      Originally Posted by AMangones View Post

      My wife is Ukrainian, and we're going to start working on a IM project for Russians, starting early 2010...
      Little bit late for early 2010 - but if you meant 2011, please do a market research and study before you invest time, energy amd/or money in this project.

      Originally Posted by LetsGoViral View Post

      Такой менталитет.
      That is the key sentence here. Meaning: that's the mentality.
      There is no IM becuse there is no market! People don't have enough income, they don't have credit cards and they will download and hack every possible computer software... not to mention 'infoproducts'.

      See below

      Originally Posted by LetsGoViral View Post

      What I want to say is that people from Russia and Eastern Europe, as well as other ex-soviet countries will never buy something they can somehow get for free or download from torrents.
      On a general note: before anybody ventures to any unknown (for them) foreign market, do yourself a favour and study things like internet penetration, internet usage habits, average income, trust/untrust toward internet shopping and all the related topics.

      The place where I was born also has beautiful landscape but people earn about $200-250/month. They will never buy any pdf ebook with your IM stuff :p
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    • Profile picture of the author paulie888
      Originally Posted by LetsGoViral View Post

      Что ты ожыдаеш от Россий, стран Прибалткики и СНГ? Все же от торрентах качает и некогда небудет покупать "информационний продукт". Такой менталитет.

      What I want to say is that people from Russia and Eastern Europe, as well as other ex-soviet countries will never buy something they can somehow get for free or download from torrents.
      You hit the nail on the had there! I had raised a similar issue earlier in my post about whether the IM niche is appropriate to certain countries and cultures (in this case Russia).

      From what I currently know and understand, I feel that there is a very low likelihood of IM as we know it catching on over there.

      With the lower wages earned over there and their aversion to scams (not unfounded when Russian hackers are always doing some mischief all around the world), I very much doubt that IM is a viable field in Russia.

      Paul
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    • Profile picture of the author EvolBaby
      Originally Posted by LetsGoViral View Post

      Что ты ожыдаеш от Россий, стран Прибалткики и СНГ? Все же от торрентах качает и некогда небудет покупать "информационний продукт". Такой менталитет.

      What I want to say is that people from Russia and Eastern Europe, as well as other ex-soviet countries will never buy something they can somehow get for free or download from torrents.
      ROFL! That's what one of my top clients there said! My point to him was not people there buying stuff from us but people there selling stuff. Russia may have more opportunities from vacation to hunting to night life and more. Getting good information from reliable sources may be of interest.

      I've worked for so many people from Russia over the past 6 years I need to learn the language. They tell me about Russia and the former states all the time. We Yanks need to spend more time studying that region to get the misconceptions out of our heads. I learned alot about housing costs from the rural regions to the big cities. Guys I work with there who've made a good living on the web tell me how $500 dollars to us is like gold to them.

      It's an ever growing learning experience. All I know about the Russian folks in my neighborhood here is that they've had to come through great hardships and have a rich culture and love being in the U.S. because of any number of reasons. Believe me, my family is OLD American. We've had folks from Russia in the U.S. going back to before the Revolutionary War. It's heartbreaking to hear of the troubles during the Communist rule but we all hope things will get better over there.
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  • Profile picture of the author EvolBaby
    Thanks Istvan, that info I knew already and mentioned part of it earlier as to the reaction I get from Russian American neighbors here. It's more than obvious you operate on an A Game mode so I won't even attempt to debate.

    However, my viewpoint was having my friends in Russia who do earn great money provide information for people here who might want to do business there. Also the vacation info and other bits of information only natives of the region know.

    Sure one has to do one's market research but even Mr. Spock learned the value of human intuition.

    I met a young lady from Kazakhstan recently. She showed me more about that country than I could believe. She actually didn't know about blogging and I showed her and she's growing into all the rage back there. Even works with the President's administration.

    Yes, there's a learning curve and the practical and prosaic approach but sometimes you've got to follow your hunches.
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  • Profile picture of the author Slin
    There's a huge spam product that is pretty much the bread and butter to most seo-ers.

    I'm pretty sure i'm allowed to mention it here on the warrior forum, it's known as xrumer.

    It is huge in russia and developed over there, so I do know there's at least some sort of community over there.
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