How important is this to affiliates?

52 replies
How important is it for product owners to provide marketing materials such as banners and ads, from an affiliates point of view?
#affiliates #important #pro
  • Depends how lazy the affiliates are, and how many affiliates you want. More work you do, more likely you are to have affiliates promoting you.
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  • Profile picture of the author Mike Hlatky
    Personally, that is one of the first things in my criteria for promoting a product.
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    • Profile picture of the author Wealthyclark
      The reason that I ask is I've read a few people that are pretty respected around here say not to waist time with it because most experienced affiliates won't use them anyway.

      I understand the concept behind cover every angle, some will use them and some won't. but how big of a difference will it make, small medium or large.
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      • Profile picture of the author Mike Hlatky
        Originally Posted by Wealthyclark View Post

        The reason that I ask is I've read a few people that are pretty respected around here say not to waist time with it because most experienced affiliates won't use them anyway.

        I understand the concept behind cover every angle, some will use them and some won't. but how big of a difference will it make, small medium or large.
        Why wouldn't you take the hour (or less) that it takes to create some banners?

        Even if you have them made for you, it is not going to be that expensive.

        Having banners and other affiliate materials isn't going to hurt you. The goal is to make as many sales as possible. At least that is always my goal
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    • Profile picture of the author TribalRod
      How You Doin ??? Well I hope ...

      Since you are asking the ? - ask yourself what's the job of an affiliate ???

      To bring you traffic/leads/prospects - isn't that half the battle online ???

      So doesn't it make sense to provide those willing and able to bring you the desired traffic all the resources needed and some for promotion of your product/services ???

      By creating your own rebrandable "stuff" that requires little tweaking on the part of the affiliate you are also potentially dictating the path you want your future prospects/clients to travel before getting to you - yes ???

      So again doesn't it make sense to provide as much of your own material for your affiliates as possible ???

      Those creative enough to see the value you are providing them will certainly take it onboard and run with it and they are the type of affiliates you want within your program ... YES ???

      JUST A THOUGHT !!!

      All the best and take care

      Tribal Rod
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    • Profile picture of the author Bane
      Originally Posted by Ken Rogers View Post

      Like he said, it is one of the first things some affiliates look at. Just because some of the super affiliates might not use them doesn't mean the hundreds of other affiliates that don't make quite as much won't use them.

      In my opinion it will make a very big difference. The first things I look at as an affiliate are conversions rates and marketing materials.
      Also, just because a super affiliate wont use them, doesn't mean they won't overlook the site if it doesn't have them.

      Having them shows a willingness to help your affiliates if needed, something many affiliates will be on the lookout for, regardless if they use your banners or not.
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      • Profile picture of the author Sarah S
        Offering banners and such is never as important as having a great product. However, since there are many affiliates that disregard products with no materials, it's in your best interest to include them if possible.

        Yes, that 10% of super-affiliates won't use those materials anyways, and yes, those super-affiliates are exactly the kind of people you want on board, but there's no guarantee that they're all going to be promoting your product from the first second it's launched. You'll have to prove to them that your product is worth their time and effort to promote, and during that time, it pays (literally!) to have the other 90% of affiliates that want those materials.

        Of course, if the banners and graphics aren't up to par, then it's better not to bother with them at all, but providing good-quality materials shows your affiliates that you care about the product and that you've put time and effort into every aspect of it- the marketing as well as the actual product creation.

        Plus, banners give you a chance to further brand your product by using your logo or tag line (if applicable), which will make it stand out from other products of its kind. If you're only worried about the additional time it would take to produce affiliate materials, why not outsource? Check Fiverr for people with high ratings to create some banners, email auto responders, blog posts, and the like.

        Having these things won't make the top-affiliates rule you out, but it could just make the rest of the affiliates count you in, and that's always a good thing. Just my 2 cents thrown into the jar!
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  • Profile picture of the author jasonmorgan
    If a product doesn't provide promotional material I'll generally pass on it.

    And this has nothing to do with being lazy.

    Many products are a dime a dozen so why am I going to waste my time on a product with no promotional material when another similar product offers more.

    You want me to promote your product, make it worthwhile. Either give me a high percentage/commission or make it as easy for me to promote as possible.

    I'm just the salesman. 7-11 doesn't make commercials for Pepsi... that is Pepsi's job.
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  • Profile picture of the author Hoodyy
    If an affiliate is promoting your product via email marketing, reviews etc then yes, the probably wont need to use your pre designed banners etc.

    HOWEVER,

    There are MANY sites that will use your banners on their website to get you more sales through wondering clicks. For example, i'm in the men's dating niche. If someone is reading an article or blog post i've written (WHILE I'M PRE-SELLING THEM) and they suddenly see an attractive woman with some tagline on my sidebar in a banner they may well click on it! I've warmed them up with my content and they want to know more - for me, banners are another way of converting traffic on my website into affiliate sales.

    Also, all amazing products I have seen on clickbank offer lots of banners and graphics for their affiliates to use..

    Matt
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  • Profile picture of the author MYY
    The path of least resistance gets the most traffic. Make it easy for them and they will take you up on your offer.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Wealthyclark View Post

    How important is it for product owners to provide marketing materials such as banners and ads, from an affiliates point of view?
    It's relevant, one way or another, to 90% of affiliates.

    Those are the 90% who collectively bring in 10% of the affiliate-referred sales.

    The other 10% of affiliates, who account for 90% of the sales, couldn't care less. (Or, as they unaccountably say in some countries, meaning the exact opposite, of course, "could care less". Anyway, they don't care very much at all.)

    These things matter, if you want "as many as affiliates as possible". I really wouldn't. I'd want to target specifically the affiliates who don't care about that stuff - the serious, professional ones. Just my perspective.
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    • Profile picture of the author Wealthyclark
      Originally Posted by Alexa Smith View Post

      It's relevant, one way or another, to 90% of affiliates.

      Those are the 90% who collectively bring in 10% of the affiliate-referred sales.

      The other 10% of affiliates, who account for 90% of the sales, couldn't care less. (Or, as they unaccountably say in some countries, meaning the exact opposite, of course, "could care less". Anyway, they don't care very much at all.)

      These things matter, if you want "as many as affiliates as possible". I really wouldn't. I'd want to target specifically the affiliates who don't care about that stuff - the serious, professional ones. Just my perspective.
      Hi Alexa, I was wondering if you would chime in. I didn't feel that it was my place to drop your name but you were one of the people I've heard this from.

      I'm putting together quite a few ebooks, all be released together because of an idea I have and to create promotional material for them all will add a good amount of time to the process. If it's nessary I have no problem doing it, but if it's not going to make too big of a difference I would rather not.
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      • Profile picture of the author Alexa Smith
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        Originally Posted by Wealthyclark View Post

        If it's nessary I have no problem doing it, but if it's not going to make too big of a difference I would rather not.
        Well ... my guess is that if you do provide them all, you'll have a lot more affiliates and very few more sales. But I expect many people will disagree with me, as sometimes happens. Maybe even 90%!

        Good luck with your project.
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  • Profile picture of the author stevendbrady
    When I'm looking around at products to promote, if they don't have banners in the size I need, I gladly pass.

    I can't make a banner, I'm not sending out E-mails (generally), and I'm busy trying to write new content for my site.
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  • Profile picture of the author BlondieWrites
    For me personally, most of the time if there's not any promotional material for affiliates, I pass on it. Why? Because there are plenty of affiliate programs that do have marketing materials ready for me to use.

    I make a decent amount of money most months with affiliate products... products with marketing materials. In my opinion, if a product owner isn't going to take time to create marketing materials for his or her product, why would I take time to do it when there are so many products out there with the marketing materials ready to go?

    Speaking as an affiliate, I much prefer marketing materials for the affiliate.

    Also, an affiliate is not lazy for not creating affiliate marketing materials for a product he or she is wanting to promote. It's not the affiliate's job or place to create marketing materials for the product. That responsibility lies with the product creator.... unless, of course, the product creator is paying me to do the designing.


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  • Profile picture of the author John Atkins
    Promo tools are very important.

    Think about it. If someone who has a website stumbles
    upon your affiliate page and plans on promoting
    your product, don't you think that he would
    love to find some ready made banners for him to
    put on his website?
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  • Profile picture of the author ChadH
    For me, banners I don't really care about since most advertiser creatives don't get high CTR. I'd rather know honest EPC numbers and conversion stats for specific traffic channels. E-mails are good too but really the cut and paste strategy isn't necessarily the best in my eyes. Just test your offer and get it converting.
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  • Profile picture of the author donkey097
    Im an affiliate for a few products and to me its very important as it gives me flexibility for how i promote their site and also it offers some reassurance that they are atleast professional. Those products without it i am a but more hesitant to promote because they havent gone to the trouble of putting everything together
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  • Profile picture of the author John Romaine
    I would have to agree with Alexa here.

    If a potential affiliate is less likely to promote my products, simply based upon the fact that I havent provided enough "marketing material" to help them, then Im not sure thats an affiliate I'd want to have as a partner.

    Surely established, more seasoned affiliates are less likely to be concerned about whether or not the vendor is promoting fancy graphics and flashy banners.
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  • Profile picture of the author RentItNow
    Im more concern with analytics and demographics. It will let me focus on what is important. I give my and my client's affiliates as much as possible about the market it is in relation to.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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    • Profile picture of the author John Romaine
      Originally Posted by RentItNow View Post

      Im more concern with analytics and demographics. It will let me focus on what is important. I give my and my client's affiliates as much as possible about the market it is in relation to.
      Exactly.
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  • Profile picture of the author Mark Jordan
    •The less work affiliates have to do the better.

    Providing affiliate partners with creative and promotional materials is a big help but I have to admit this is not the main thing I look at when choosing an affiliate program.

    I am more concerned with the EPC, network earnings, payout and if it pays on time.
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  • Profile picture of the author N4PGW
    If it really is so easy and cheap, why shouldn't the product owner spend the cost once rather than 100 affiliates doing it 100 times. After all, if it takes $10 or 2 hours to create one, then that accounts for $1000 or 200 hours of time and money that could have gone towards marketing that product into someone else's pocket. Not to mention I am slow at graphics. I either need to spend a week studying, $50 on a course to learn it or hours hacking at it to get a junky piece of crap that the product owner will object to.

    I mostly build autoblogs. When I set one up, I spend 10 minutes looking for and linking to an appropriate affiliate product. If I find three and two don't have banners built, it is obvious which one I promote.

    Someone else said it in different words: If you don't care enough to promote your product, your competitor will promote his and your competitor will drive you out of business. More accurately, you will starve yourself to death.
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  • Profile picture of the author N4PGW
    I tend to agree to a degree with Alexa and Ramone as it makes sense according to the famous 80/20 rule. However, in order for you to have the conversion numbers, someone has to be promoting the product. Would there not be some material out there?

    Also, where do the superaffiliates learn about the new product?
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    • Profile picture of the author Wealthyclark
      Originally Posted by N4PGW View Post

      However, in order for you to have the conversion numbers, someone has to be promoting the product.

      Also, where do the superaffiliates learn about the new product?
      I guess that's where your IM targeted list would come in handy!
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  • Profile picture of the author Mike Hlatky
    It sounds like you just said completely opposite things in the previous 2 posts.

    Anyway, I don't see how adding affiliate promotional tools would hurt. I think it is definitely worth the little time and effort to provide those tools.
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    • Profile picture of the author N4PGW
      Originally Posted by Mike Hlatky View Post

      It sounds like you just said completely opposite things in the previous 2 posts.

      Anyway, I don't see how adding affiliate promotional tools would hurt. I think it is definitely worth the little time and effort to provide those tools.
      i probably did. I read Alexa later. The 80/20 rule may be general and only in the ball park, but it seems to be more reliable than even Murphey's Law. 80% of your customers will give you 20% of your income, and within that 80% will be the 20% of customers who take 80% of your time. Then you have 20% of your customers who give you 80% of your income without taking up your time. In Insurance I was taught to focus my time on finding the 20% who make up 80% of my income so I can spend less time making more money.

      Alexa is saying not to waste your time with the 80% of affiliates who will bring you only 20% of your income (but in different numbers.)

      So, where does a newbie find that 20%? If not, then produce the sales material and try to identify the super affiliates. That's my best guess.
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  • Profile picture of the author John Romaine
    Perhaps the OP should do a poll. Would be interesting to see the results. I am a product creator btw -- not an affiliate.
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  • Profile picture of the author Steve Faber
    I rarely use these additional materials, but I do on occasion. I would rather have a sales page and order form that converts. I agree with Alexa that the 90/10 rule applies here and those top 10% probably does not need your marketing ,aterials very often. They probably out market you anyway, plus they just send an email to their 100,000 member list every so often and BAM!, the sales roll in.

    That being said, I am launching a new product (not in the IM niche) in a few months and I will most likely have a pretty full affiliate resources section, but I'll only put it together after I've done the work it takes to get a good conversion rate from my sales page.
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  • Profile picture of the author jmiran22
    It depend how you are doing and whats your requirement, it will be as good as much you work on it
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  • Profile picture of the author rohnsmith
    it totally depends on the kind of promotion you are using for that, but banners are useful to create trust on your visitors as well as good website managed with god content and images...
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    • Profile picture of the author Rich Struck
      Truthfully the best affiliates will probably make their own banners. It doesn't hurt to have them for the rest, however.
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  • Profile picture of the author WillR
    Originally Posted by Wealthyclark View Post

    How important is it for product owners to provide marketing materials such as banners and ads, from an affiliates point of view?
    I don't use that as a factor when deciding what product to promote. The main reason being that all the banners and graphics provided have usually just been designed to fit the look of the mini-site and they won't convert very well at all.

    I much prefer create my own UGLY looking banners that convert much better.

    As for the email copy, etc, it can be useful sometimes to give you some ideas but I would never just copy and paste it. I like to personalize all my promotions in a way that I feel will make me more money.
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    • Profile picture of the author Alexa Smith
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      Originally Posted by WillR View Post

      I much prefer create my own UGLY looking banners that convert much better.
      Exactly my position.

      Not to mention my own articles, emails, and so on.

      I'm very happy for the vendor to provide a good product and sales page (the sales page needs to be very good, and to make me think it'll convert my traffic, otherwise I won't even get as far as seeing the product, let alone promoting it).

      The gimmicks I can do on my own.

      The idea that the same little selection of articles/emails/banners is going to suit 100 different affiliates is somewhat naive, anyway (as are the affiliates who rely on that, IMO). It's kind of trying to make the market fit the product/service, rather than the other way round.
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  • Profile picture of the author deloriagod
    I generally don't end up using marketing materials provided unless I really think they're going to convert well. I'd prefer to put something together myself instead so I don't look like every other affiliate out there.
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  • Profile picture of the author MarketingVet09
    At the very worst, it cant hurt.

    So, basically, my suggestion is even if you dont make it a high priority, one day when you are bored or when you have some extra money... Instead of going to shoot pool or paying to go to a movie, either make a few banners or pay someone to do them *shrugs*... cant hurt is all I can say.
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  • Profile picture of the author Matt Morgan
    Originally Posted by Wealthyclark View Post

    How important is it for product owners to provide marketing materials such as banners and ads, from an affiliates point of view?
    It is very important i think to give them many affiliate resources. Give them everything on the plate so the can copy and paste it.

    such as
    -Banners
    -keywords
    -email copy
    -ebook covers
    -promotional text

    etc.
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  • Profile picture of the author Luke McCormack
    Probably more important than the commission rate. Anything that will make your affiliates job easier will get them promoting.

    I actually split test a site on exactly this point. Same site with affiliate area containing banners etc and one without.

    The results of 200,000 page views was affiliate sign ups for the site with the affiliate area was 72% more than the site without.

    Of those affiliates who signed up 62% became "active affiliates" registering 10 sales plus a month.

    Best regards

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  • Profile picture of the author raradra
    I'm much more likely to promote someone that provides decent creatives. I don't care about emails or articles at all, but creatives are important to me when I'm lazy That said, I've promoted many products that don't provide them if the conversions are high enough.
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  • Profile picture of the author bitriot
    As I grow more experienced with CJ.com, I learned how to grab affiliate banners and now put them in the sidebars for most of my sites. This is especially true with the autoblog type sites that I don't control the article content of.
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    • Profile picture of the author N4PGW
      Originally Posted by bitriot View Post

      As I grow more experienced with CJ.com, I learned how to grab affiliate banners and now put them in the sidebars for most of my sites. This is especially true with the autoblog type sites that I don't control the article content of.
      Similar thing here. I only want to spend about 10-15 minutes to find one or more affiliate products that attract my readers and to link to them. I prefer the banner ads but I also add cloaked text links to both the banner products as well as one or two that may not have banners. But, it is those billboards that gets draw the visitor's eyes the most.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by N4PGW View Post

        I only want to spend about 10-15 minutes to find one or more affiliate products that attract my readers and to link to them.
        You don't even want to check the products out before you recommend and promote them, then? :confused:

        Personally, I want to spend many hours doing that, not 10 - 15 minutes, because it's the single biggest factor that determines my future income, and one of the most important business decisions I can ever possibly make. I'm attaching my own reputation, as well as my business's income, to the outcome of that decision. 10 - 15 minutes, you say?!

        Originally Posted by JamieSEO View Post

        I usually promote stuff on my download pages, so a banner is a must for me
        For me, too. But not the ones the vendor provides that 100 other affiliates are using, thanks. I'm just saying.
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    • Profile picture of the author JamieSEO
      I usually promote stuff on my download pages, so a banner is a must for me
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  • Profile picture of the author theentry
    Depends, if the product is REALLY good then I need only a link code, but if not then the owner should have some banners at least
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  • Profile picture of the author drkellogs
    As a consistent top affiliate in some fairly competitive niches (1M$+/year) online here's my perspective on this.

    About 99.7% of the time I look at the affiliate materials the owner has created for me, I shake my head in disbelief as to how in the world is that ever going to help me?

    I never use any of the affiliate materials because they suck ass so bad. Not because I don't need any. Also, my needs are so specific that none of the template-stuff could really help me. And I always end up creating everything from scratch.

    What **IS** valuable to me, is if I can talk to the product owner or email him, and have him create custom stuff I could use on my site (video, copy or emails), or answer my specific questions for me, get him to put tracking codes on his thank you page, or help me with my cashflow (pay me faster), weekly is best.

    Another useful bit is that you could be pro-active. Don't just create affiliate materials and sit on your ass. Talk to affiliates. Create contests. And most important of all, make sure your sales letter converts and take care of the refund rate. That kind of stuff is like 1000x more important than affiliate materials. In fact, I don't give a **** if you have 0 affiliate materials, but if you have a high converting sales letter with low refund rate. You better believe that I'm going to promote the crap out of it.

    Also: any product owner that picks up the phone and calls me will get my attention. In fact one merchant has even straight out bribed me by sending a Paypal cash bonus advance so I would take notice and promote his product instead of his competitor's (at the time I was promoting his competitor). Hey it worked.
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  • Profile picture of the author SPMassie
    I think its very important you want to make it as easy as possible for people to promote your products
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  • I would in most cases donĀ“t bother to promote your product without good marketing materials. I am also in most cases not a super affiliate but you would lose a decent amount of money from me without the ads, banners, emails etc.
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  • Profile picture of the author derekcares
    For less experienced IMs it's very important to get quality marketing materials because absent of such resources there isn't enough knowledge or resources to put together a quality campaign.
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