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Sales Page Critique - Drum.com - PLZ Help!

by GeorgeJoel
14 replies
Last week I launched an amazing info resource for drummers on the best domain one can get from drumming: www.drum.com

I'd like to get some feedback from members on our sales copy for the program.
Thanks in advance for your help!

George

Here's the link to the sales copy again:
www.drum.com
#critique #drumcom #page #plz #sales
  • Profile picture of the author getsmartt
    Great Domain!

    I assume you are still testing this as it says at the bottom
    "Sorry, We're Closed to New Members!"

    yet you have only sold 67 of your 500 courses.

    I would also like to see some sort of pricing information on the sales page.

    All-in-all looks great.
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    • Profile picture of the author theimdude
      I fail to understand the logic by if you close the page you offered a discount. The first time ok but to continue until you get to $1 like you do means your product have no value to me.

      It is like begging to me
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      • Profile picture of the author getsmartt
        Originally Posted by theimdude View Post

        I fail to understand the logic by if you close the page you offered a discount. The first time ok but to continue until you get to $1 like you do means your product have no value to me.

        It is like begging to me
        Didn't even notice that , if you click through to the buy page, and then close the site, you do not get a popup offering a discount. If you are going to do the popup I would definitely do it after they see the price. And definitely not discount it down that low.
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        • Profile picture of the author chino007
          I see a very proffesional graphic desing, good for you.
          I have not reviewed in detail but i don't see you saying how long does it take your program, how many steps, techniques are you offering, etc. Something like that helps a lot to increase the conversions. Telling the people how is really going to be the learning process.

          About the video: You have to activate the autoplay, for capturing people attention in effective way and maybe modify the script with a headline about how many steps and time people need to have their outcome and showing the people how good are you, and how good can they be if they use your techniques. Show them! not just tell!

          I hope that helps. Sorry for my english
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  • Profile picture of the author FrankieTP2
    I'm no sales letter expert... but right off the bat I can spot a big mistake "Before we start, let me what this course is not..."

    It should say something like "Before we start, let me tell you what this course is not..."

    A mistake like that could be taken for granted near the bottom of the letter... but at the very beginning is not acceptable.
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  • Profile picture of the author CoreyJohnson
    Yeah I agree with Ken all the way
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    • Profile picture of the author Oxbloom
      Even with the missing words in the headline forgiven for the moment, that's still maybe the worst headline I've ever seen.

      A headline ought to grab a reader who opens the fricking page by accident and make it psychologically *impossible* for them *not* to read the first paragraph.

      It ought to take a person who navigated there on purpose and get the bloodlust flowing in them so strong that they're hardly able to keep from scrolling to the bottom and buying before they read another word.

      It ought to select your audience, captivate them, motivate them, and tantalize them. It ought to be the single most compelling sentence about drumming that can be conceived of in the English language.

      Yours is:

      "Before we start, let me (tell you) what this course is NOT..."

      I didn't even bother to read the rest. Scanned briefly down and saw something about "limb cordination" (sic). Ugh.

      Let me be blunt. "Drum.com" ought to be a million dollar domain. That ought to be a license to print hundred dollar bills for as long as the Internet continues running. If you DON'T shell out for a top-shelf copywriter...or at least a competent 4-figure one...you are committing a sin against the gods of capitalism, and costing yourself a TON of scratch.
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    • Profile picture of the author alashton
      Hey George

      When you get your affiliate page going, let me know as I have an established Edrum site Electronic Drum Kits


      Allan
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      • Profile picture of the author Bingo123
        Im curious to know what you paid for that domain name?
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  • Profile picture of the author jasonmorgan
    Honestly, too many words and too much hype.

    You have a premium domain, a legit product and a large customer base... what is with the cheesy sales page.

    I'm sure the site will do well as it is but I think you're leaving a lot of potential and money on the table.

    Let me be blunt. "Drum.com" ought to be a million dollar domain. That ought to be a license to print hundred dollar bills for as long as the Internet continues running
    +1 to what he said.
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    • Profile picture of the author GeorgeJoel
      Great feedback! I've already started to make some changes to the copy. drum.com is a great asset and has a ton of potential, obviously.

      Although the site has a pro look and I spent a good amount of time on the copy, I am open to suggestions for hiring a top level copywriter if you have them. You can PM me if you don't want to post contact details here in this thread.

      As for the question about the cost of the domain... Let me start by saying... if I told you, I'd have to kill you! ~

      Just Kidding: Let's just say it was mid 6 figures. And that was a great deal!

      I have many other great domains that we're working on, some IM, some not.

      George
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      • Profile picture of the author Oxbloom
        Hey George,

        I don't know how familiar you are with the subforums of this site. But there is a copywriting forum here where plenty of talented copywriters hang out.

        But more importantly, there's a stickied post at the top of it labeled "Warrior Forum Copywriting Directory" that gives info and homepages for many of this site's finest.

        I'd start by looking there. And take your time. You can afford to be picky with a plum property like that. A great piece of copy on a site like that can become the cornerstone for an entire copywriting career.
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  • Profile picture of the author cindybidar
    I have to agree with Oxbloom on this one. If you spent six figures on the domain name, why, oh why, are you writing your own copy? Seriously. Hire a pro. There are plenty of talented copywriters here. You might also want to post this in the copywriting forum. You'll probably get much better feedback there.
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