I think that many marketers, especially ones that are a little newer tend to
think that everything has to be done and be done right now. This couldn't be further from the truth. While action is important - Organized action is king
When you see people posting here on the forum about not making money or finding the road extremely difficult, I've found that it is for a couple of reasons.
1. They refuse to take ANY action until they understand EVERYTHING
2. They have no plan
3. Their action is not sufficient for their desired results
Let me expand on the things above for a minute.
Number one is probably the most common that I see. I'm willing to bet that many people here will agree with that. People will refuse to take action on any level for the simple reason that they don't have a firm grasp on something that they might have to do a couple days from now. For instance, if someone was setting up an article marketing campaign for a particular product and their plan included a self hosted website and a Squidoo page they won't do either because they are not sure how to use FTP for their self hosted site.
By doing this, you are bringing progress to a screeching hault! The important thing is to get something started. Put up your Lens today and then search for information about how to use FTP to put up your regular site. Either that or see if it might even be cost effective to outsource it. The important thing is to make some progress right away that gets you closer to your goal.
Number two is something that affects many people. Myself included at times. Luckily, I have gotten better at actually getting an outline together for my different projects and sticking to it. However, there are a large number of people that I talk to that have no plan at all. They wake up in the morning and have no clue what they are going to do that day to try to make some cash. Now, some people can work like this, but a large majority of people need to have tasks laid out to complete in order to actually make any progress. This is why so many people get stuck in the rut of working for someone else instead of themselves
The last one is just a matter of not setting expectations correctly. If you plan on making $2,000 a month on a consistent basis, you have to make sure that your actions are sufficient to get you to that point. Submitting one ad to a classified site on a $10 commission product isn't going to cut it in most cases. Therefore, it is important that you take a look around and see what other people are doing to achieve the kind of income that you want.
One thing that I didn't list was the group of people that "over complicates" things to the point that it is impossible to move forward. This falls under the category of "if I don't understand 100% of the process, I just won't do anything". This can be very dangerous. Seriously, I doubt that there are very many people in business that understand every facet of their process to a degree that they are an "expert". In many cases, you can learn things as you go and make changes and alter your efforts accordingly. I think I read somewhere the other day something about it taking 10,000 hours to learn everything, I might be mistaken about the number, but how much money are you losing by doing nothing until you know everything?
If you fall into any of the categories above, do some serious thinking about what you can do today to build your business. Don't let another day go by that you tell yourself "I'm definitely going to get started tomorrow" - GET STARTED TODAY!