Typical Blog VS Editorial Blog
I'm kind of in a dilemma right now?
I'm trying to decide whether or not to change my blog up from being a typical blog with recent full posts being displayed down the content section...to be more editorial like an online-magazine feel to it.
What are the pros and cons of each, and doing this?
In my mind, I see the typical blog is much more personal, and I can connect with my audience on a more personal level and establish more trust...however, the editorial style seems to establish more credible and authority, but it is more impersonal like somebody is working with a major business corporation instead of personally with me, so the trust-factor might be a little shady there when there isn't a face of the blog.
Just want to know what you guys think? And any suggestion is greatly appreciated!
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