Homepage = Blog vs. Sales Copy???

by 12 replies
14
I'd like to get some opinions of the pros and cons of this regarding functionality and SEO of these 2 options...

Option 1:

Homepage = Sales Copy
Blog = domain.com/blog (sub-directory)

Option 2:

Homepage = Blog
Sales Copy = domain.com/keyword (static page)
#main internet marketing discussion forum #blog #copy #homepage #sales
  • There's no difference.

    SEO is about web PAGEs and which ever option you choose - you'll end up with the same pages.

    The thing that will make the difference is where the links pointing to your pages point. Many people tend to point to the domain rather than specific pages, so your home page is likely to be the one that gets better traction quicker - but if you're marketing and link building to your internal pages - it'll all come out in the wash eventually anyway.
  • There is a 3rd option. Install the blog at domain.com but have the salespage as the homepage of the blog.

    I think the advantage with your option #1 is that any visitors who come to your site via your blog, if they are interested in the content of the blog, a lot of time people will strip the extension off the domain to check out the homepage and see what else they can find - so they would then be seeing your sales page.
    • [1] reply
    • So it sounds like... if the overall goal is to drive traffic to the sales page then make that the homepage.

      WillR - Do you have an example of options #3? I'm not sure how someone would access the blog then.
      • [1] reply
  • Personally I would go for option 2
  • It depends on your traffic source.

    If you drive much traffic with AdWords, then I'd say you'll probably have better results with option 2.

    -Bryan


    • [1] reply
    • To clarify why I say this:

      1. It will make it easier to create separate landing pages for each keyword theme

      2. Having the home page serve content instead of copy usually gives your site a more favorable impression in the event that Google manually reviews your site to determine it's quality.

      -Bryan
      • [1] reply
  • The best way to figure it out for your niche and your site is to test the heck out of it! After a couple of hundred visitors you should be able to see what converts better
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