Am I The Only One Who Chuckles At This?

13 years ago

I know the feeling.

All my friends think I'm crazy for tuning in on the shopping channels on sundays... but if you want to learn hardcore offer-building and stacking techniques, those guys are the gurus.

Silly, but they wouldn't spend millions for an ad spot selling a $15 widget if the process didn't work (and you even get TWO for the price of ONE!!!)

Everyone can tell it's bull. Everyone claims to be smarter than that, yet not a week goes by where I don't hear someone talk about the latest product on display...

Alex.

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E. Brian Rose

13 years ago

Originally Posted by Alexandre Valois

I know the feeling.

All my friends think I'm crazy for tuning in on the shopping channels on sundays... but if you want to learn hardcore offer-building and stacking techniques, those guys are the gurus.

Finally, somebody agrees with me! I was at a brainstorming session recently and I told everybody if they want to know how to do a real webinar, then watch QVC or HSN. The idea was dismissed and taken as a joke. Wake up people, those guys can outsell most IM gurus by a thousand times! Learn from them!

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Ron Douglas

13 years ago

Originally Posted by E. Brian Rose

Finally, somebody agrees with me! I was at a brainstorming session recently and I told everybody if they want to know how to do a real webinar, then watch QVC or HSN. The idea was dismissed and taken as a joke. Wake up people, those guys can outsell most IM gurus by a thousand times! Learn from them!

No doubt.

I was just on HSN again last Monday. I initially went through their sales training and it was worth more than any Internet Marketing course I've ever bought.

I'm always amazed at their sales process and how well the hosts connect with the viewers.

Personally, I can't understand how you can be an Internet Marketer and not appreciate good salesmanship.

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NeilC 13 years ago

Some offers just seem ridiculous but it's important to remember that not everyone is a marketer or understands it.

Go into virtually any store and you'll see 50% off and products in a lot of ranges that are never really sold at the RRP.

People still just like to think they've just got a great deal though and it makes them feel good so maybe everybody wins.
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Jonathan 2.0

Banned 13 years ago

Yeah I remember watching your first show, Ron. (I think it was your first, anyway.) I know you've probably heard it before, but your book idea is genius- really good idea.

I don't see any harm with people joking about something they like, though. Or perhaps you're talking about people who genuinely complain?

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FredJones 13 years ago

I respectfully agree with many comments made here. Ultimately, s/he who sells the best knows the best how to sell.
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Ron Douglas

13 years ago

Originally Posted by Jonathan 2.0

Yeah I remember watching your first show, Ron. (I think it was your first, anyway.) I know you've probably heard it before, but your book idea is genius- really good idea.

I don't see any harm with people joking about something they like, though. Or perhaps you're talking about people who genuinely complain?

I chuckle at it too Jonathan. I'm just surprised at how many people on an Internet Marketing forum do genuinely complain about being marketed to. Not necessarily in this thread.

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Jonathan 2.0 Banned 13 years ago

Originally Posted by Ron Douglas

I'm just surprised at how many people on an Internet Marketing forum do genuinely complain about being marketed to.

Yeah, that's true. You'd think they'd learn something from it.

Sometimes I even "study" TV advertising/brand awareness/etc. because I find some of it interesting.
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- E. Brian Rose 13 years ago
  
  Originally Posted by Jonathan 2.0
  
  Sometimes I even "study" TV advertising/brand awareness/etc. because I find some of it interesting.
  
  If you are not taking notice and studying mainstream advertising, then you are not a true marketer!
  
  My wife can now even recognize a good commercial vs a bad one!
  
  Thanks
  
  1 reply
  
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  Founder of JVZoo. All around good guy :)
  
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  Alexandre Valois 13 years ago
  
  Originally Posted by E. Brian Rose
  
  My wife can now even recognize a good commercial vs a bad one!
  
  You've got a keeper right there
  
  Thanks
  
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Martin2010

13 years ago

Originally Posted by Ron Douglas

No doubt.

I was just on HSN again last Monday. I initially went through their sales training and it was worth more than any Internet Marketing course I've ever bought.

I'm always amazed at their sales process and how well the hosts connect with the viewers.

Personally, I can't understand how you can be an Internet Marketer and not appreciate good salesmanship.

Oh for sure, no matter what you think of them you have to hold your hands up and say WOW these guys have something.

I remember being swindled out of a large sum of money by one of the leading IM experts in the UK and after my initial anger it then turned into WOW how can i be like him.

People always have a bad word to say about salesmen but at the end of the day they're only doing theri job and most of them are bloody good at it.

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paulie888

13 years ago

Originally Posted by Alexandre Valois

I know the feeling.

All my friends think I'm crazy for tuning in on the shopping channels on sundays... but if you want to learn hardcore offer-building and stacking techniques, those guys are the gurus.

Silly, but they wouldn't spend millions for an ad spot selling a $15 widget if the process didn't work (and you even get TWO for the price of ONE!!!)

Everyone can tell it's bull. Everyone claims to be smarter than that, yet not a week goes by where I don't hear someone talk about the latest product on display...

Alex.

I'm like you, Alex, in sometimes staying up to watch the late night infomercials to observe the marketing tactics that they employ. Obviously, when they are blowing millions of dollars on these commercials I have no doubt they have split tested them a thousand times to optimize their conversions.

They are no doubt cheesy and I'm sure that many think the marketing gimmicks employed (such as the pricing tactic mentioned by the OP) must not work. But when these ads have aired hundreds of times on multiple channels and the advertisers persist in running them again and again, there's no doubt in my mind that these ads work and are generating positive returns. There's no way they'd be shown on television so many times if they were bleeding red ink!

So, regardless of how cheesy or fake these infomercials may look, the bottom line is that they work in generating millions for the advertisers, and I suspect that the similar strategies employed in IM must work also.

Paul

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JohnMcCabe 13 years ago

Originally Posted by jasonmorgan

Tell me that you are only selling 100 copies and 99 have already been sold... if I check back next week... well, getting that 100th sale must be tough.

On the other hand, if you come back and get a 'sold out' message, might you be a little more willing to buy now rather than wait?
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Jonathan 2.0

Banned 13 years ago

I'm not going to agree with you 50%.
I'm not going to agree with you 75%.
No. Not al all ...
I'm not even going to agree with you 100%!
I'm going to agree with you ... 5000% this time tomorrow!

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DrMeg

13 years ago

Originally Posted by Jonathan 2.0

I'm not going to agree with you 50%.
I'm not going to agree with you 75%.
No. Not al all ...
I'm not even going to agree with you 100%!
I'm going to agree with you ... 5000% this time tomorrow!

You not only made me chuckle
No
Nor did you make me giggle
Oh no...
You didn't even make me laugh out loud
No sir...
You made me Hoot, Laugh and Fall On The Floor!!

Warriors...you too can join in the Hilarity...

But Hurry.... the fun may have ended by the time you are reading this!

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IM Outsider

13 years ago

Smacks of Barnum and the pile em high sell em cheap school of thought. Seems to work though we all keep buying!!!

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Mark Brian

13 years ago

If you play the lotto, you can only win or lose,
you see, you have 50% chance of winning!

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CyberSorcerer 13 years ago

Originally Posted by Mark Brian

If you play the lotto, you can only win or lose,
you see, you have 50% chance of winning!

This is true, but the point being is that you have to play to even have the option to win or lose. If you don't put your money up, then your GUARANTEED to remain where you are without even the chance for something bigger.
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Jonathan 2.0 Banned 13 years ago

Originally Posted by Mark Brian

If you play the lotto, you can only win or lose,
you see, you have 50% chance of winning!

(Hmm. 50%/2=25% No, wait a moment. 50%=1/2 ... Grr almost got it)
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Martin2010

13 years ago

Yes you know what's coming and then they hit you with the same old speal

The best ones are when they have several products which they are going to give away as osrt of an access all areas and then they start to total everything up

this one cots $997
this one costs $1897
this one costs $4997
this one costs $9997
and this one costs $19997

So what would you say if you could have all of this for just $1?????

Well it's a bloody no brainer really.

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Fun to Write

13 years ago

I love HSN and QVC - Yes, they are great at direct selling.

Now you can buy this comment for:

Not 12,000
Not 7,000
Not even 4,000
But today, you can have if for a mere 1700

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Bill Eliott

13 years ago

Originally Posted by MikeHumphreys

Maybe.

I know several highly-paid copywriters that American English is not their first language but write smoking good copy consistently. One of them is a former protege of mine, Dean Dhuli.

Unless you want to earn peanuts as a cheap copywriter, you are going to have a long hard road ahead of you. You will have to learn to write like people talk, not what the universities and colleges teach as grammar-perfect English.

You're going to have to prove to prospective clients that you can write copy that converts and that does take time. Time to build a portfolio and a track record.

It's doable but you're going to have to work hard to develop your copywriting, marketing, selling, and "slang" English skills.

Hope that helps,

Mike

Originally Posted by terryrayburn

Now...

It's not going to cost you $13,587...

Nor $9,967...

And not $4,877, nor $1,897 (though that would really be a steal!)...

It's only $987!

--Give me a break--

I'm not even saying it's not worth $987, or even
$13,587! (I doubt it, but that's a separate issue)

I just can't help but laugh at the silliness.

Of course, one may say "It works!"

Okay. You got me there

------------------------------------------------

Part of the reading process is to entertain the reader, and these buck' booters in print have me smiling all the time.

Ron "But Wait" Popeil would hold me enthralled as he began winding down the spiel . Wow just how low is this crazy guy gonna go ?!

Over a billion and still kickin' it. Inventor Ron Popeil Biography

The cardboard cutout over his balding head with the black spray paint , classic!

Now where did I put that Veg-O-Matic ...

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gskesavan

13 years ago

It's not $9999
It's not $999
It's not $99
It's not $9

Get it for FREE!

I like that a lot.

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Kay King 13 years ago

The one that always get me laughing is the high "worth" that comes down and down...till it's $19.95 (+ shipping).

This item is going to "last a lifetime" - but then they throw in a second one for free (+shipping, of course). If one lasts a lifetime...why do you need two?

kay
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- david_g 13 years ago
  
  Personally, I press Ctrl+End. -> direct to the end of the page and I check the price.
  If the price is correct, in my opinion, then I take the time to check the sales page.
  
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sbucciarel

Banned 13 years ago

I just wonder ... does it really work or do people see it so much on nearly every sales page that no longer pay attention to it and just scroll to the bottom line. I do.

I wonder how much of it is people who lack copywriting skills and just copy other sales letters and the trends go on and on and on and on, whether it's time to put them to rest or not.

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foxtrot3

13 years ago

They keep doing it so it must work.

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Alexandre Valois 13 years ago

Originally Posted by foxtrot3

They keep doing it so it must work.

That's a fallacy there. Ever heard of superstitions?
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Ron Douglas

13 years ago

Originally Posted by foxtrot3

They keep doing it so it must work.

It works best if it's real, not exaggerated, and makes sense. If the values assigned to each item are justified in the customer's eyes, the final price seems like a bargain. It's called making a great offer and it will always work.

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JohnMcCabe 13 years ago

1) Once one of those offers is out of the initial testing phase, if the offer seems ridiculous to you, it ain't aimed at you, cuz...

2) Too many IM offers never even enter the initial testing phase. They enter the 'Joe Gooroo had a million dollar day doing this, so I'm gonna do it too' phase and never leave.

If I remember my old-time mail order advice right, I was told I should cover my product cost in the s/h charge, and that the price of the object should be around 8-10 the product's actual cost. Budget up to 90% of that number for advertising cost, and leave 10% profit.

If that formula still works, then that $14.95 doodad is generating $1.49 net per unit. Sell a few million of them, and you could make a living...

The 'free' one (just pay s/h) doesn't cost them anything, so why not double the value of the offer?
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Nick Brighton

13 years ago

Originally Posted by david_g

Personally, I press Ctrl+End. -> direct to the end of the page and I check the price.
If the price is correct, in my opinion, then I take the time to check the sales page.

Yeah, I did that with a sales page once. The price was $1997, so I didn't check the sales page... but apparently, it was a cure for cancer.

Oh well, at least I'm two grand better off.

P.S - In terms of price justification, I think a lot of people get it totally wrong. Just randomly dropping the price isn't the best strategy.

The only reason it works on QVC is because people can inherently appreciate the value of physical, everyday products.

However, it won't work with your latest digital product. You've got to have a genuine reason for the price drop... and you've got to build up a picture of why it's worth the "would-be" price that you're slashing it from.

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Ryan Sorensen 13 years ago

Some sales pages just get lazy and do this
Get it for $500 (crossed out) $275 (crossed out) $150 (crossed out) $45!
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ThunderingHerd 13 years ago

Originally Posted by Nick Brighton

Yeah, I did that with a sales page once. The price was $1997, so I didn't check the sales page... but apparently, it was a cure for cancer.

Well if the doctor every tells me I have cancer, and how he has a cure for $2,997 but he will give it to me today for $1,997. I guess that would take some of the sting out of being told you have cancer.
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Net Assasin

13 years ago

Yep there is a lot to besaid for being straight with your customers. I have never insulted anyone by putting that BS on my sales page.

Everyone is wise to these tricks already so whats the point

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jasonmorgan

13 years ago

With HSN and QVC, a big difference with the count-down and only so many items left is that there is a visual verification of the claim. A viewer watching see's the clock ticking and items sold.

Now, how honest are those number, I don't know but this is an advantage over a website.

Tell me that you are only selling 100 copies and 99 have already been sold... if I check back next week... well, getting that 100th sale must be tough.

The visual verification is also a comfort for potential buyers who can't decide. If a buyer see's others making purchases it's easier for them to follow the herd and buy the ceramic monkey.

I suppose this is what testimonials are for but they just don't have the same impact as the pretty people in the magic box.

The only reason it works on QVC is because people can inherently appreciate the value of physical, everyday products.

Ron would know better but I think you could grab a half-way decent PLR and make a killing with it.

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jasonmorgan

13 years ago

Perhaps the reverse...

We didn't know how explosive this was when we priced it at $47

Now that we know, it's $1,995!

If sales continue like they've been we're bumping it up to $2,995 so get it now!

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rolough 13 years ago

Good points about watching HSN or QVC because you can learn a lot from those salesmen. I didn't even think of that. Thanks guys!
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AlphaWarrior

13 years ago

But wait, you also get ...

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celente

13 years ago

bit extreme but if it works ...it works i guess.

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JamieSEO 13 years ago

These do crack me up, but really all it boils down to is "what is xxx worth?"

and the answer to that question is always "whatever someone is willing to pay for it"

Check out auctions - especially for modern art to see what kind of madness you can find with pricing.
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joscarff

13 years ago

I'm just wondering where the steak knives are...?

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Aurelius Tjin

13 years ago

LOL, yes that's funny. I also find videos where marketers read off the powerpoint funny...not really my style of marketing.

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Martin2010

13 years ago

What about the old countdown clock?????????

This offer is only open for the next 2 hours (see the countdown clock)

Which when you go back a day later 12 hours have magically added themselve to the clock.

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QuinNguyen

13 years ago

Originally Posted by Martin2010

What about the old countdown clock?????????

This offer is only open for the next 2 hours (see the countdown clock)

Which when you go back a day later 12 hours have magically added themselve to the clock.

I remember I used to question those website count down clock as well. First, I thought it was just me so I left my browser on and wait for it to count down..guess what? it reseted itself

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sal64

13 years ago

Originally Posted by Martin2010

What about the old countdown clock?????????

This offer is only open for the next 2 hours (see the countdown clock)

Which when you go back a day later 12 hours have magically added themselve to the clock.

Stupid thing is that many times, if you don't set a deadline to create urgency, you lose the sale.

Once again, the average Joe isn't exposed to it 24/7 like we are.

Heck, I used to get emails from people asking me to extend the deadline until their pay check arrived.

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mr.gaurabborah

13 years ago

And what about that limited copies left...lolzz..
I used to wonder how come nobody buying it when I am visit the site again after a month..

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Ian Jackson 13 years ago

It's the name of the game, and if it didn't work, people would stop using it. It's same in all businesses; each adopting their own variation upon a theme :rolleyes:

One just gets used to seeing it - then we adopt it for ourselves...
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sal64

13 years ago

Infomecrials are awesome and when I'm in the USA, my wife freaks cuz I stay up late watching them.

As marketers, we are probably immune to it, but the average person isn't exposed to it on such a regular basis.

If you follow the psychology and the process is done correctly, you will have built immense value for the product in the prospect's mind. So you may have also created an objection re the price.

And then... everyone loves a bargain, so I guess it's just another way to help the customer justify their decision in their own minds.

I don't see the price drop as an issue.. it's more the "values" that people put on products.

One thing you see on TV is almost always a comparable value being shown. And that's the key that most people seem to miss.

First you show them what something similar would cost, or if they did it themselves... then comes the price drop.

So used correctly, it's one part of a 2 step close.

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Marc Rodill

13 years ago

Yes. I think it's funny from the perspective that it works. Why do we see it?

So funny, actually, the other day I blew an hour writing a silly parody about it.

But I'm weird. Thanks for the HSN and QVC bit. I didn't think of watching them yet...

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Martin2010

13 years ago

We see it has we've been in-undated with these methods more than most and it's usually the newbs who don't get it.

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Marc Rodill 13 years ago

Originally Posted by Martin2010

We see it has we've been in-undated with these methods more than most and it's usually the newbs who don't get it.

Yeah. Sales techniques not typically flattering to the uninitiated.

Marc

PS. Dude, I like your cartoon. Where can I get one?
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Martin2010

13 years ago

Here: Select a photo effect or try goodies application

It's awesome just have a play about, you'll be on it for hours.

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olapeju

13 years ago

It is a marketing gimmick and it is working, if not they will shift to other terms, this is not the first term, it is funny and annoying a times, '5 copies left, after the sales of the 5 it will be closed and will not be opened again.......'

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Mark Jordan

13 years ago

The oldest tactic in the world to get a sale moving is to cut the price. So to get a high revenue start with a ridiculously high price. It's crazy when I hear it on HSN but what's weird is that people are still buying.

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shinepuppy

13 years ago

Heh

Reminds me of this old MS Windows commercial Balmer starred in:

YouTube - Old windows commercial

Hey, it includes reversi AND a calculator!!

have a great day

Originally Posted by terryrayburn

Now...

It's not going to cost you $13,587...

Nor $9,967...

And not $4,877, nor $1,897 (though that would really be a steal!)...

It's only $987!

--Give me a break--

I'm not even saying it's not worth $987, or even
$13,587! (I doubt it, but that's a separate issue)

I just can't help but laugh at the silliness.

Of course, one may say "It works!"

Okay. You got me there

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