Over in the copywriting section, someone asked how best to present an offer to your customers, and from the responses he got, I got the impression that people have slightly different ideas about what an offer is.
(Or maybe it's just me )
Now, from a customer point of view, they can "make an offer", which is an offer to buy.
So does that mean then, that from a seller's point of view, an offer is simply an offer to sell?
ie. if I sell a product at $x, would you say that's an offer?
To me, the price isn't really the offer. (I guess it can be, if you're going for straight up, "Here's the price, take it or leave it" kind of selling.)
However, I prefer to define an offer as "something that makes the customer feel they are getting even more value for money than usual."
Obviously the most common example of this would be a discount... such as 25% off.
Or "3 For The Price Of 2". Or "free shipping on orders over $25". Or "buy now, pay 9 months later".
I'm asking this question because I intend to do some pretty radical tests of some marketing ideas that I don't see many online marketers using at the moment...
... but before I do, I wanted to really clarify how other people see and define an offer, so...
What do YOU view as an offer, both in your own selling, and when you buy from others? How would YOU define an offer?
Yes... YOU!... you can't hide behind that screen, you know